Practical, Versatile — and a Design Moment? Here's How Built-in Storage Can Be Beautiful, As These 10 Decorative Ideas Show
Dreamed up by designers, these savvy ways to use built-in furniture make for a home that’s beautifully organized
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In homes that are full of stuff — and, let's face it, we all have way too much of it — built-in storage is a blessing. It's practical, of course, and versatile: theoretically, you can make it work for any kind of space you have. But too often we forget it can also be beautiful, and a canvas for you to experiment with all sorts of decorative ideas.
From wardrobe doors to open shelving, bespoke storage gives you the chance to play with color, pattern, materials, and textures — and that, rather than being designed to blend in with a room, your storage ideas can actually be the focal point.
So forget bland storage — these designer schemes have been hand-picked to show you just how good-looking built-in storage can be.
1. Wallpaper the Fronts
Bespoke joinery covered in Iksel's Edo Wisteria wallpaper creates a charming wardrobe in this room.
Wallpapering the doors of a wardrobe instantly transforms it into something unique, as this room by Suzie Mc Adam Design shows. "This space had to offer a duality for our clients, where they could both work and retreat," says Suzie. "We wanted it to feel light and airy, so opted for pale oak joinery. We chose the wisteria wallpaper to reflect the property’s exterior, which is enveloped by wisteria in spring."
2. Install Sliding Artwork
A clever use of artwork hides a TV in this media room.
In this space, designed by Finch Interior Design, the client wanted an open-plan lounge that doubled as a media room. "Hiding the TV was central to achieving this, so we designed the joinery with sliding artwork," says founder Nicola Crawford. The featured artwork is by Mary West.
3. Blend It Into the Space
Bespoke understairs joinery blends into the walls with similar colors for a subtle take on storage.
The space under the stairs was put to good use in this scheme by Owl Design. "We went for all the same tones on the walls and woodwork as it wasn’t a big space," says co-founder Sophie van Winden. "Although we didn’t want to make a feature of the storage, we didn’t want it to be too plain either, so we added full-length curved handles."
4. Add Decorative Details
A fluted finish is an understated detail that adds character to plain joinery.
Designer Emily Rickard combined two storage solutions in one in this bedroom. "I wanted to add storage without too much visible clutter," she says. "I loved working with Bristol design company Penroe & King, and we used fluted details and wood finishes to create a calm space."
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5. Incorporate Seamless Shelving
A clever mix of sliding panels and open shelves, set against marble, makes this built-in storage feel sophisticated.
Seamless shelving wraps around a fireplace in this space by Studio Indigo. "The piece of joinery was conceived as a free-standing form, designed to evoke a sense of lightness and floating," says Tyche McCaig, the project director. "Mixed woods in soft grays are arranged in an intricate pattern, complemented by Breccia Suprema marble. Metal inserts refine the geometry and hide sliding panels that reveal a hidden TV above the fireplace."
6. Wrap Joinery Around the Room
Matching joinery and bedroom headboard creates sleek cohesion in this bedroom.
"The clients were keen on continuing the joinery around the walls of the room and wanted a bespoke headboard, too," says interior designer Jill Macnair of this bedroom. The high ceilings, created as part of architecture firm Pensaer’s renovation, meant the cabinets could stretch further than in a standard room.
7. Lean Into Niches
This space makes use of a niche to build in artful alcove shelving.
Interior design studio Uncanny turned an awkward corner into an excuse to display objets when they added shelving to a niche. "Niches offer a refined way to weave storage seamlessly into the architecture, where form and function meet gracefully," say co-founders Églantine Sicat and Pauline Dellemotte.
8. Flow a Built-In Sofa Into a Bookshelf
Storage moves into furniture in this London project with great flow.
Built-in sofas are a key living room trend — so why not combine one with storage for a free-flowing scheme? In this space, Studio Iro and McLaren Excell, who designed the furniture, flowed the corner sofa into a bookshelf that leads to a floor-to-ceiling cupboard, giving each element space without allowing any one piece to dominate.
"The extension of the low storage from the sofa was intended to create a seamless look," says Lucy Currell of Studio Iro. "It enabled the space to feel integrated, as it’s a large area to make feel homely. It was also a practical storage space for books."
9. Add a Tactile Finish
Wardrobes clad in pink fabric add a luxurious finish to this dressing room.
Looking beyond painted joinery to something decidedly softer and, perhaps, more luxurious, Sophie Ashby, founder of Studio Ashby, opted for a fabric finish for the built-in wardrobes of this dressing room.
"This was one of our favorite rooms at a recent west London project we worked on with superstar architect William Smalley," Sophie says. "We upholstered the walls and wardrobes in blush pink Amoir Fou silk moiré from Dedar, and the silk striped pouf makes the dressing room all the more dreamlike."
Though not in silk, this Costellini Stripe Linen Ottoman at OKA gives similar vibes to the pouf in this space.
10. Choose a Mural-Like Wallcovering
Wrapping wardrobes with a mural-like wallcovering is a great way to make storage blend with a room.
Bespoke kitchen and cabinetry firm Lanserring created a dressing room that feels like an immersive experience in this project in London. Built-in wardrobes wrap around the room, dipping inward to create a mirrored niche; a shoe closet is softly lit from the sides and gently blurred from view thanks to textured glass.
Feeling inspired? Here are 10 genius hidden storage ideas that are an elevated way to keep your home free of clutter.

Ellen is deputy editor of Livingetc magazine. She works with our fabulous art and production teams to publish the monthly print title, which features the most inspiring homes around the globe, interviews with leading designers, reporting on the hottest trends, and shopping edits of the best new pieces to refresh your space. Before Livingetc she was deputy editor at Real Homes, and has also written for titles including Homes & Gardens and Gardeningetc. Being surrounded by so much inspiration makes it tricky to decide what to do first in her own flat – a pretty nice problem to have, really. In her spare time, Ellen can be found pottering around in her balcony garden, reading her way through her overstacked bookshelf or planning her next holiday.