Design Lab by Livingetc |

Recent updates

We are now closed for the holidays. Our product finding service will be back on 5th January 2026.

Created by our in-house interior stylists, Design Lab is a way for you to access Livingetc’s distinctive eye for contemporary style – not just through inspiration, but through real, personal guidance. When the service relaunches in the new year, we will help you decorate and furnish your home in a way that’s perfectly suited to how you live, sourcing pieces that work beautifully together and feel effortlessly individual.

If you're finding it hard to commit to that confident paint color, or source the perfect vintage lampshade to complete your sitting room, we've got the insight to help you make the right choice. Once fully up and running, we will be offering a range of styling services, from simple product recommendations through to complete design schemes.

Personalised Product Finding

Because creating amazing rooms is about two things – brilliant design and brilliant products – Design Lab offers a few different services. First of all, we're launching with Find, our personalised product-finding service. It's simple – let us know what you're looking for (just the one please), and our expert stylists will give you a handful of key recommendations.

This is the personal shopping service that does the searching for you – whether you’re looking for a sculptural armchair, a two-seater mid-century sofa, a beautiful rug or a thoughtful gift, our stylists will hunt down the best options to fit your taste and budget. The service is currently closed for the holidays, but when we are back on 5th January 2026 you will be able to get in touch with your product needs, and we will reply with three to five products suggestions, selected just for you. Consider us your personal shoppers boosting your great taste with all the design know-how you expect from Livingetc.

Meet the Stylists

The experts behind Design Lab know good decor, with experience in design from all over the world.

I’ve been working in interior design for five years, creating spaces that reflect individuality and emotion. I’m passionate about helping people discover their personal style and what makes them feel at home - then translating that into interiors that feel lived-in, layered, and full of character.

My background has always been rooted in design and storytelling. I’ve worked closely with private clients, sourcing furniture, textiles, and accessories that balance function and feeling. Over time, I’ve learned that great design starts with listening and understanding how someone lives and what atmosphere they want to create, then designing a space that feels both personal and visually refined.

I honed my craft at IED Milan, completing an intensive program in Interior and Spatial Design. Immersed in Italian design culture, I developed a deep appreciation for spatial harmony, materiality, and the technical precision behind expressive design. Time spent in showrooms, with suppliers, and at Salone del Mobile strengthened my belief that design can move people emotionally as much as it serves them functionally.

Today, my work is about creating spaces that tell a story - curated, characterful, and grounded in individuality. I love blending pieces from both established and emerging brands, vintage finds, and handcrafted details to achieve a balance of style, comfort, and soul.

With over seven years of experience across high-end interiors, FF&E, and showroom management, I bring a balance of creative vision and commercial awareness. My career spans luxury interiors and retail furniture design in New York and London, with highlights including immersive brand environments for Montblanc and Ferrari, and leading residential projects for high-end clientele at RH NY and FCI London, guiding them from concept through FF&E procurement and design execution.

For me, design is a form of storytelling - an exploration of personality and emotion. I love uncovering how people live, the rituals that define them, and curating spaces that feel authentic, timeless and deeply personal.

GET IN TOUCH

This is just the start of Design Lab by Livingetc, and our offering will grow as we get a better understanding of what you want.

FAQs

What is Design Lab by Livingetc?

Created by our in-house interior stylists, Design Lab by Livingetc is a way for you to access Livingetc’s distinctive eye for contemporary style – not just through inspiration, but through real, personal guidance. We can now help you decorate and furnish your home in a way that’s perfectly suited to how you live, sourcing pieces that work beautifully together and feel effortlessly individual.

What can I expect from the service?

First of all, we're launching with Find, our personalised product finding service. It's simple – let us know what you're looking for, and our expert stylists will give you a handful of key recommendations.

When the service reopens on 5th January 2026 you will be able to get in touch, telling us what product you need to finish your room, be it a stylish mirror or an investment chair. Our stylists will then find three to five product recommendations and send links to them right to your inbox.

Who are Design Lab by Livingetc’s stylists?

Your personal sourcing will be done by two trained interior designers who are part of the Livingetc team: Iokasti Sotirakopoulou and Miaad Latoof. They have both worked internationally and are now London-based, each with over seven years experience in styling, room design and creating moodboards for clients.

How many options will I receive?

Our stylists will source you between three to six products for every question you submit. Please keep each request focussed to just one product, though you may send in as many requests as you’d like.

What’s the turnaround time?

We will always aim to come back to you within two working days. In busy periods this may need to be extended, but we will let you know if and when that is the case.

Do I need to pay?

Our launch service Find is completely free, but we will soon be launching our full room design service where you can pay for a more advanced shopping service. Sign up to our newsletter here and be the first to hear more about when this service is ready.

While you're here

See our stylists Collections for more of their expert product recommendations

Check out Style Pulse, our new guide to design trends for 2026

See our Colour Trend Forecast with expert predictions for how you'll decorate next year

Hugh is Livingetc.com’s editor. With 8 years in the interiors industry under his belt, he has the nose for what people want to know about re-decorating their homes. He prides himself as an expert trend forecaster, visiting design fairs, showrooms and keeping an eye out for emerging designers to hone his eye. He joined Livingetc back in 2022 as a content editor, as a long-time reader of the print magazine, before becoming its online editor. Hugh has previously spent time as an editor for a kitchen and bathroom magazine, and has written for “hands-on” home brands such as Homebuilding & Renovating and Grand Designs magazine, so his knowledge of what it takes to create a home goes beyond the surface, too. Though not a trained interior designer, Hugh has cut his design teeth by managing several major interior design projects to date, each for private clients. He's also a keen DIYer — he's done everything from laying his own patio and building an integrated cooker hood from scratch, to undertaking plenty of creative IKEA hacks to help achieve the luxurious look he loves in design, when his budget doesn't always stretch that far.