Created by our in-house interior stylists, Design Lab is a way for you to access Livingetc’s distinctive eye for contemporary style – not just through inspiration, but through real, personal guidance. We're here to help you decorate and furnish your home in a way that’s perfectly suited to how you live, sourcing pieces that work beautifully together and feel effortlessly individual.
Because creating amazing rooms is about two things – brilliant design and brilliant products – Design Lab offers a few different services. Once fully up and running, we will be providing a range of styling options, from simple product recommendations through to complete design schemes.
First of all, we're launching with Find, our personalised product-finding service. It's simple – let us know what you're looking for (just the one please), and our expert stylists will give you a handful of key recommendations. And, it is free to use!
Personalised Product Finding
This is the personal shopping service that does the searching for you – whether you’re looking for a sculptural armchair, a two-seater mid-century sofa, a beautiful rug or a thoughtful gift, our stylists will hunt down the best options to fit your taste and budget. It is completely free to use.
1. Email us with the one product you want us to source
2. Describe your design style – your likes and dislikes and anything else you think our stylists need to know to help find your perfect pick
3. Wait while our stylists do the work. They will reply with your curated Find in two working days
Meet the Stylists
The experts behind Design Lab know good decor, with experience in design from all over the world.
I’ve been working in interior design for five years, creating spaces that reflect individuality and emotion. I’m passionate about helping people discover their personal style and what makes them feel at home.
How would you describe your own interior style?
Lived-in, layered, and deeply personal, full of soul, with unexpected, playful elements that make a space feel truly yours.
Favourite iconic designer piece?
The Jumbo Table by Gae Aulenti
Biggest interior design red flag?
When a space feels flat, everything matching, no contrast, no texture, nothing that sparks a reaction or invites you in.
One rule you live by in your design philosophy?
I always start with emotion, I want a space to feel right before it looks right. I think about how you move through it, where you naturally want to sit, what you reach for without thinking. It is less about everything looking perfectly styled, and more about creating something that feels intuitive, a space that quietly supports your everyday life and still surprises you in small ways.
Do accent walls ever have a place in a contemporary home?
Absolutely, yes, especially when done through texture rather than just color. Tactile wallpaper, limewash, or finishes that catch the light can add depth and dimension, making the whole room feel more dynamic and alive.
With over seven years of experience across high-end interiors, FF&E, and showroom management, for me, design is a form of storytelling and an exploration of personality and emotion. I love uncovering how people live, the rituals that define them, and curating spaces that feel authentic, timeless, and deeply personal.
How would you describe your own interior style?
I’d describe my style as mid-century modern at its core, layered with vintage pieces that bring a sense of story.
Favourite iconic designer piece?
Definitely the iconic Paimio Chair by Alvar Aalto
Biggest interior design red flag?
A space where the furniture is out of proportion. It quietly unsettles everything and is often the first thing I notice.
One rule you live by in your design philosophy?
Always come back to a balance of form and function. Every piece should earn its place, not just visually, but in how it’s used and experienced day to day. Clean lines, organic shapes, and honest materials keep the space grounded, with a quiet connection to nature running through it.
Is a TV over a fireplace ever acceptable?
Honestly, my instinct is no. it takes away from the beauty of a fireplace to put a big black box above it, and the height is rarely right for comfortable viewing. That said, if the layout leaves you no other option, it can work, especially with a Samsung the Frame TV, so it feels more integrated.
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FAQs
What is Design Lab by Livingetc?
Design Lab by Livingetc is a suite of services that help you decorate and furnish your home, from free product recommendations to a paid-for interior styling option. Created by our in-house interior stylists, Design Lab by Livingetc is a way for you to access Livingetc’s distinctive eye for contemporary style – not just through inspiration, but through real, personal guidance. This includes free product recommendations to a paid-for interior styling option. Design Lab is all about helping you find your style, and turn moodboards into real-life rooms.
What services do you offer and what can I expect from each?
There are a number of services coming up, but first of all, we're launching with Find, our personalised product-finding service. It's simple – let us know what you're looking for, and our expert stylists will give you a handful of key recommendations.
Later in the year, we will be offering Style, a full designer-led styling service. And look out for Discover our interactive design companion, which uses AI to serve you the right expert advice and product suggestions whenever you need them.
Is the service available internationally?
Our Design Lab services are currently only available in the UK and will feature products from retailers who sell to the UK & NI.
Who are Design Lab by Livingetc’s stylists?
Your personal sourcing will be done by two trained interior designers who are part of the Livingetc team: Iokasti Sotirakopoulou and Miaad Latoof. They have both worked internationally and are now London-based, each with over seven years of experience in styling, room design and creating moodboards for clients.
Our Services
We currently offer Find – our product-sourcing service – but will be launching additional offerings in the coming months.
Read more about our services ↓
What is Find?
Find is for anyone who knows what product they want, but isn't sure where to look or what to buy. You tell us what you need – a statement lamp, a Japandi-style bed, a stylish but practical rug for a hallway – and Design Lab's Stylists find it for you for free. You could use it to source the final touches for a room, or to find that statement piece that kicks off your new design.
Simply email us, telling us what one item of decor or furniture you need for your home. We will also ask what your budget is and work out any style preferences. Give us as much detail as you can, such as the number of seats for sofas and dining tables, or approximate dimensions for a rug. Our stylists will then find three to five product recommendations and send links to them directly to your inbox.
How many options will I receive?
Our stylists will source between three to five products for each Find request. Please keep each request focussed to just one product. If you want multiple products, or a whole room styling, look out for the launch of Style (our interior styling service) later in the year.
What’s the turnaround time?
We will always aim to come back to you within two working days. In busy periods this may need to be extended, but we will let you know if and when that is the case.
Do I need to pay?
Our launch service Find is completely free. We will soon be launching our full room design service where you can pay for a more advanced styling service. Sign up to our newsletter here and be the first to hear more about when this service is ready..
Does Find use my data?
To use the service you will need to share your email address with us and your name or pseudonym. Please avoid sharing other personal information or images that may impact the privacy of you or others (ie. family photos in imagery of your space). Any other information we collect – your design preferences and budget expectations – may be used for our own research so that we can provide a better service, but it will always be anonymised and you have the right to request removal at any time. Read more on our privacy policy.
What is Style?
Style is COMING SOON. It is an interior-styling service for those looking for inspiration and direction for their interiors. At the end you will receive a moodboard, styling notes and product suggestions – designed just for you and your room. It is great for those who want a little bit of creative direction, but don't have time or budget to appoint an interior designer.
How does Style work?
You will book a 45-minute video consultation with one of our stylists. Beforehand, you will fill in a short questionnaire describing your room, needs and style preferences. During the call, our stylist will gather an understanding of you and your project, allowing them to create a tailored interior package for you. Within seven working days, your stylist will send your design package. This will include a moodboard to help you visualise your scheme; detailed styling notes to get the look right; and product suggestions, including any paint or fabrics the stylist recommends.
How much does Style cost?
Style is yet to launch but it will be a paid-for service. The cost will be per project and will cover one room.
While You're Here
See our stylists Collections for more of their expert product recommendations
Check out Style Pulse, our new guide to design trends for 2026
See our Colour Trend Forecast with expert predictions for how you'll decorate next year