About Us

Your daily fix of inspirational design ideas, style-forward homes and the latest design news...

(Image credit: Sofa, £1095, Swyft Home)

Hello! I'm delighted to welcome you to Livingetc, a site full of inspirational design ideas, style-forward homes and news about the latest launches in interiors, travel and lifestyle.

Livingetc is for anyone who wants ideas for decorating their own home, who doesn’t have time to sift through every cushion or curtain and comes to us to make an edit for them. We know how important having a nice home life, and being in a space you love can improve your mental health no end. So we are bringing you ideas big and small, for improvements that can make a big difference, all of which will hopefully have you thinking about your home in a different way. 

We cover style updates, tours of beautiful houses and news on the latest launches, as well as inspiration for chic getaways, hosting ideas and product reviews. 

We place a particular emphasis on both design classics and quick new season buys, affordable updates that we think might become the classics of the future.  

Livingetc is brought to you by Future Publishing, which also publishes Homes & Gardens, Ideal Home, Real Homes, 25 Beautiful Homes and many other popular titles.


Of course, we've assembled a crack team of experts in their fields to deliver all this stunning inspiration to you, and we'd love to introduce them...


(Image credit: Future)

I'm Pip McCormac and I've previously been a magazine and newspaper journalist for over 17 years, working on titles like Sunday Times Style, Red, ELLE Decoration and Grazia. I also host Livingetc’s podcast series Home Truths, where I’ve been talking to some big names in design about how they got to where they are today. They share some fascinating stories - you can find it on any podcast app. I'll be overseeing the site as brand editor along with my team of writers and editors - I also look after the print edition, which is well worth subscribing to for a monthly dose of seriously brilliant style delivered to your door.

Follow me on Instagram here


Hebe Hatton about us

(Image credit: Hebe Hatton)

I'm Hebe Hatton the Digital Editor, and I oversee the day-to-day content on the Livingetc.com website and always on the hunt for gorgeous houses to feature on our Modern Homes section.  I've always loved interiors, and when I am not writing and researching interiors for the site I am doing up my own flat – a modest affair that once I have got round decorating the three rooms I just start again, it's a constant work in progress...


Jenny McFarlane

(Image credit: Matt Gibbs)

I'm Jenny McFarlane and I'm Senior Digital Editor working across Livingetc, Homes and Gardens, Ideal Home, Gardeningetc and Real Homes. I also work on the brands' homes video show, on the Future Homes Network, which is packed full of ideas to help you make the most of your home and garden.

After studying for a textiles degree at university, I lived and worked in the arts in Washington DC. On returning to the UK I kickstarted my career on women's and lifestyle titles such as InStyle, Red, Handbag.com, SUITCASE and LUXE City Guides. Fast forward 5 years on and I was heading up the content strategy and digital presence on interiors brands Good Homes, Grand Designs and ICON.

When it comes to my home's style, I relish finding unique pieces and collecting wall art. I love finding bits that remind me of home (Ireland), places I've visited and things that inspire me or make me feel happy, interspersing them with photos of my favourite humans and postcards from here, there and everywhere.

About our reviews

It is really important to us that we give you the best information about any purchases you make. This is why we aim to test as many products as we can in person. Our reviews are written by both in-house experts and freelance reviewers. We ask that they test everything for at least two weeks, though often they do for much longer.

We do not take payment for our reviews, though on occasion the reviewer is allowed to keep the product they have tested. This gives us chance to add to the review months – or years – later, meaning we don't just look at how it performs out of the box, but after a bit of use, too.

Everything we test is tested in the home – as intended. We like to provide as much information as we can about the reviewer's home set-up so you can decide whether the product will suit your lifestyle. Some of our tests are a little bit more scientific, but on the whole we are putting products through the paces of daily life to answer the all important question: 'Is this worth my money?'

If you are a brand and would like your products reviewed, get in touch with Lindsey Davis at homesecommerce@futurenet.com

About our buying guides

Most of our buying guides are created off the back of the many product reviews we do. We aim to have first hand experience of every product we features, but where this is not possible we use our wider network (family and friends) plus third party reviews on retailer sites to gather the most relevant information about that product.

Some products are not suited to standalone reviews, so in these cases we will do a mini review within the buying guide. 

About our product badges

If we have reviewed something in person and really love it, we will let you know with the Livingetc 'tried. loved' badge. You can see these on our reviews and also on the corresponding items where they feature in buying guides. We award these when a product gets 4.5/5 stars from our testers.

Brands cannot pay to be granted these badges, but we do offer them the chance to buy the badge to use on their own marketing material. This is always offered after the review has been written and our writers will not be influenced or paid for a good rating.

Our writers and reviewers

Meet our team of ecommerce editors, shopping editors and freelance reviewers below

Lindsey Davis: Editor in Chief, Homes Ecommerce

Lindsey has worked in interiors journalism for nearly a decade, cutting her teeth on self build brand Homebuilding & Renovating. While her first love is really great architectural design, she has a passion for shopping and helping people find the best products for their homes. With her team of brilliant editors, she makes sure the products you see on Livingetc are the best of the best and well worth your time and money.

Amy Lockwood: Ecommerce Editor

Amy's eye for colour, form and composition was honed in the design studio, creating prints for the interiors industry while studying textile design at Winchester School of Art. Her own style is considered, contemporary and timeless, with a strong interest in modern craft and homewares that combine traditional maker skills and innovative technologies. She looks after our furniture and paint buying advice and is always looking for products that are responsibly manufactured.

Annie Collyer: Deputy Ecommerce Editor

Annie is the Deputy Ecommerce Editor at Livingetc and spends her time advising you on what to buy for your home – whatever the season, or the latest trend. From design classics to statement accessories, she keeps an eye out for items that are both high quality and great value. Otherwise, you can find her walking her Pug, Doug, or hunting for sustainable buys to add to her home decor (and her wardrobe).

Brittany Romano: Shopping Editor, US 

Residing in the Upper East Side of New York City, Brittany is well placed for exercising her shopping expertise (usually on Fifth Avenue lusting after yet another Chanel bag). From her start as fashion market assistant at Marie Claire, she has worked on high profile titles including Us Weekly where she covered everything from celebrity beauty hacks to must-have sale items. 

Caroline Preece: Ecommerce Editor

Caroline has been a part of the Livingetc team since 2021, offering expert advice on the best smart tech for your home. Passionate about interiors and how technology can be integrated into daily living without sacrificing aesthetics, in her spare time she can be found shopping for the latest accent pieces for her own space. 

Jaclyn Turner: Ecommerce Editor 

Jaclyn scouts out the best of the best for buying guides to help you fill your home with housewares you will love. She joined the team in January 2021 and is our go-to for vacuum advice, mattresses and coffee machine tips in the US. She has previously worked with sites like Apartment Therapy, The Kitchn, The Spruce, The Spruce Eats, and MyDomaine, but got her start at the trade mag Home Furnishings News, which fueled her excitement for innovation in the home category and seeing the newest launches. 

Jennifer Oksien: Ecommerce Editor 

Jennifer is our Appliances Editor here at Livingetc. During the working days you'll find her scouting out the best deals on appliances (big & small) and mattresses, and reviewing them to ensure that you are getting the best in-class. When she is not doing this, Jennifer can be found shopping for herself (and husband) as she tends to the kitting out of her Victorian home or sitting in the garden with a mug of decaf, loose leaf tea.

Millie Fender: Ecommerce Editor 

Millie started writing for Livingetc in 2021. Specialising in indoor and outdoor cooking, Millie is always testing kitchen appliances like juicers, stand mixers, and pizza ovens. She loves finding renter-friendly ways of adding her own touch to living spaces, and browsing the property market for houses with large kitchens.

Linda Clayton: Freelance Reviewer 

Linda is a freelance journalist who has specialised in homes and interiors for the past 19 years, beginning on a trade rag for the Daily Mail Group and now writing full-time for the likes of Homes & Gardens, Livingetc, Country Homes & Interiors, Ideal Home and Real Homes. Linda is our resident mattress reviewer. She spends a couple of weeks on every mattress she tests for us, as does her ever-patient husband. She lives in Devon with her cabinetmaker husband, two daughters and many pets, and is locked in an on-going battle to drag their red brick Victorian home out of 1970s swirly-carpet hell...


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Advertising and licensing enquiries

For advertising and commercial enquiries, please contact Kim Milroy, on kim.milroy@futurenet.com

For information on using our logos, quotes and review content, click here or email licensing@futurenet.com.

Our reviews are independent and free from commercial considerations. We never take payment for reviews. We always return products on request or at the end of our agreed loan period. 

Separate to our editorial content and process, we publish advertorial feature content which is clearly marked and tagged as 'sponsored'. We also run 'in association with' articles, which are independent editorial articles, created by writers employed by Livingetc that have been funded through the support of a commercial partner. 

We often include shopping links in articles to enable readers to buy the products we write about – these prices are automatically populated from a selection of retailers. Our parent company, Future Publishing, gets paid a small percentage of the purchase price if you click through and buy a product as a result of using one of these links. That fee, known as an affiliate fee, is not added to your purchase price so the price you pay is the same whether you click to visit the retailer from Livingetc.com or you go to the retailer's site direct. These fees help us to fund the content that you read on Livingetc.com

Livingetc is a member of the Independent Press Standards Organisation (which regulates the UK’s magazine and newspaper industry). We abide by the Editors’ Code of Practice and are committed to upholding the highest standards of journalism. If you think that we have not met those standards and want to make a complaint please contact us by calling 01225 442244 or writing to us at Future Publishing, Quay House, The Ambury, Bath, BA1 1UA, UK. If we are unable to resolve your complaint, or if you would like more information about IPSO or the Editors’ Code, contact IPSO on 0300 123 2220 or visit www.ipso.co.uk

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(Image credit: Future)

Shining a spotlight on the now and the next in home design and decor, Livingetc is the UK's best selling high end and contemporary home design magazine. As a brand, showcases the world's very best homes, and has access to leading international designers for insight and ideas. it was first published in 1998, and is currently edited by Pip McCormac.