Inside Jeremy Strong’s ‘Succession’ apartment – currently listed for $23 million

The home is hidden in the landmark Woolworth Building, designed by legendary architect Cass Gilbert

Succession apartment foyer with black and white furnishings
(Image credit: Travis Mark for Sotheby’s International Realty)

Everybody’s talking about HBO’s Succession, but none more so than those in the real estate industry. The third season’s finale has just made headlines on both sides of the Atlantic, especially in New York, where Succession character Kendall Roy’s apartment is situated – and currently for sale. 

The home, known as Pavilion A, belongs to Kendall Roy (played by Jeremy Strong) and his ex-wife, Rava. It is situated in the esteemed Woolworth Building, the early twentieth-century landmark in trendy Tribeca in downtown Manhattan. Designed for entrepreneur F.W. Woolworth in 1913, the neo-Gothic structure is known as ‘The Cathedral of Commerce’ – though the apartment’s interiors are equally as majestic. 

With its curved architectural features and flowing monochromatic scheme, the apartment is a trove of modern decorating ideas that can be replicated far beyond the Empire State. 

Succession apartment in New York City

(Image credit: Travis Mark for Sotheby’s International Realty)

The 6,711 square foot apartment combines contemporary interior design trends with timeless features that pay homage to the property’s rich history. This includes the solid oak herringbone flooring that creates a juxtaposition in the white-hued mezzanine. 

Succession apartment in New York City

(Image credit: Travis Mark for Sotheby’s International Realty)

Alongside its elegant flooring, the apartment boasts 22 foot-high ceilings and a striking spiral staircase that runs through the property’s heart – into the great room – that leads into the formal dining room, and library. 

Succession apartment in New York City

(Image credit: Travis Mark for Sotheby’s International Realty)

Beyond these quintessential spaces, the Succession apartment offers a trove of modern kitchen ideas. The stand out feature is the Calacatta Caldia marble counters and bespoke Dada cabinetry that maintains the property’s minimalist color scheme. 

The kitchen also comes with integrated appliances that pay homage to the 'invisible' kitchen trend and maintain the apartment’s seamless aesthetic.

White kitchen in the Succession apartment

(Image credit: Travis Mark for Sotheby’s International Realty)

The apartment boasts five bedrooms, including a master’s suite that features a private morning kitchen – complete with breakfast views across the downtown district. 

The main bedroom also includes a walk-in closet that stretches across nearly half of the suite. It does neighbor the shops of SoHo, after all.  

Succession apartment in New York City

(Image credit: Travis Mark for Sotheby’s International Realty)

While homeowners can observe Manhattan from above, those on the ground can also admire the building that is a National Historic Landmark, a New York City Designated Landmark – and now a Succession staple.  

Succession apartment in New York City

(Image credit: Travis Mark for Sotheby’s International Realty)

The Succession apartment is currently listed with Stan Ponte and Joshua Judge of Sotheby’s International Realty (opens in new tab) for $23 million.

Megan is a News Writer across Future Plc’s homes titles, including Livingetc and Homes & Gardens. As a News Writer, she often focuses on micro-trends, wellbeing, celebrity-focused pieces, and everything IKEA. 


Before joining Future, Megan worked as a News Explainer at The Telegraph, following her MA in International Journalism at the University of Leeds. During her BA in English Literature and Creative Writing, she gained writing experience in the US while studying in New York. Megan also focused on travel writing during her time living in Paris, where she produced content for a French travel site. She currently lives in London with her antique typewriter and expansive collection of houseplants.