Design Brand Westwing Just Launched in the UK, and We're Excited |

A living room with light teal walls and a bright orange rug. There is a window with blinds on the back wall and a white modern sofa in the middle of the room. A glass coffee table is in front of a sofa and there is a floor lamp, metal waste basket, and a stack of boxes also in the room. — (Image credit: Westwing)

Ever feel like shopping for homeware online can feel like navigating uncharted waters? Where do you begin? What stores have the best selections? Could someone with exceptional taste just curate all their favorite pieces into one easy-to-navigate shopping experience, please? Well, former ELLE and ELLE Decoration Germany editor, Delia Lachance, did just that with her European-based interiors destination, Westwing. Which, excitingly, has just launched in the UK.

The marketplace aims to go beyond browsing and purchasing premium pieces, she explains — it's a space "designed to inspire customers in how they live with and style their homes." You'll find a selection of pieces from well-known home decor brands, including Ferm Living, Marimekko, Anna + Nina, Les Ottomans, and Sabre, alongside Westwing's own collection (the part I'm most excited about).

What began in 2011 as a 'shoppable magazine' has evolved into one of Europe's top destinations for the home, so you can bet the second the website went live, I scrolled through its extensive offering to find the best and most beautiful things to buy. From furniture and lighting to textiles and decorative accessories, here's what you need to know about Westwing's UK launch, plus the pieces I'd buy.

Image of a green and white chair and an orange and blue chair positioned back to back on a purple carpet in a room with red walls. — There is plenty of Nordic-inspired style with lots of color.

Image credit: Westwing

Four modern table lamps arranged on a long table with a white tablecloth on it in a white and gray showroom. — Plus, all the latest lighting trends in elevated styles.

Image credit: Westwing

You might not have heard of Westwing before, but it's pretty big across Europe (the UK launch marks the company's 23rd market). To give it some context, and as previously mentioned, it stocks some of the coolest design brands, including Alessi, Louis Poulsen, and Normann Copenhagen, but what I'm most interested in is its own Westwing Collection.

Included are sofas, rugs, lamps, all down to dinnerware, blankets, and picture frames. Aesthetically, it leans quite modern, contemporary, with pared-back palettes and interesting, sculptural silhouettes. After a quick scroll — safe to say, I'm excited. Price-wise, it's not high street, but it's certainly not unattainable, either.

It's also worth noting that apart from a beautiful curation to shop from, you can enjoy perks such as a 10-year furniture guarantee on Westwing Collection products, access to the Westwing Design Service, and premium delivery and assembly service. Basically, it's everything you'd want from a thoughtful shopping experience, so you can focus on finding the best decor.

Here's what I've got my eye on so far.

Westwing Collection

Stainless Steel Butter Dish Polaris

Nothing makes a table or countertop feel complete and considered like a chic butter dish. This stainless steel design is small, but it makes a big design impact. And the chrome finish will go with plenty of different styles.

Westwing Collection

Towel Leo, in Various Sizes

My favorite way of decorating with animal print leans a little more abstract, so I love this take on leopard for the bathroom. It's neutral, but still makes a statement.

Westwing Collection

Glass Table Lamp Millie

Mid-century and mushroom lamps will always be a classic for me. The Millie lamp feels a little more visually interesting, though, and the orange glass produces such a pretty glow when turned on.

Westwing Collection

Coasters Yael, Set of 4

Bubble plates and tableware have been one of the hottest trends right now (thank you, Gustaf), so of course, this coaster set caught my eye. The color palette is muted and can go with any season.

Westwing Collection

Leather Dining Chair Jordan

I mean, how stunning is this dining chair? It comes in a few different colors (brown and black), but something about this rich, creamy tone makes the piece feel so unique and contemporary. The chrome and leather balance each other as well.

Westwing Collection

Handmade Borosilicate Carafe Josh

I'm a firm believer that every bedside needs a carafe, and this set from the Westwing collection is simple yet chic. The rib around the middle of the glasses creates visual interest, while keeping the design sleek and stackable.

Image of a modern beige upholstered bed with light blue and beige bedding in a bedroom with beige walls and a light blue floor. — Every pieces feels refined, yet liveable, so you can imagine these items in your own space.

It looks like we've got another exciting, design-forward stop to make when shopping for the latest new-in homewares.

Olivia Wolfe is a Design Writer at Livingetc. She recently graduated from University of the Arts London, London College of Communication with a Masters Degree in Arts and Lifestyle Journalism. In her previous experience, she has worked with multiple multimedia publications in both London and the United States covering a range of culture-related topics, with an expertise in art and design. At the weekends she can be found working on her oil paintings, reading, or antique shopping at one of London's many vintage markets.