We all know that Amazon is a behemoth of a site that has nearly everything you could imagine available, but what you may not know is that the site also houses some surprising, designer, as well as high street home brands as part of its offering.
From Novogratz to Jonathan Adler, the selection of brands that sell, or even have their own stores on Amazon was larger than I thought, meaning that you can make use of the easy-to-shop interface and fast delivery times when shopping for your home. It also means that when Amazon is having a sale, there is even more reason to keep your eyes peeled on your favorites in case you might be able to snap up a wishlist piece at a reduced price.
Speaking of Amazon holding a sale event, Amazon Prime Day has just kicked off, and instead of the usual two-day event, for the first time, it is now twice as long, running from the 7th to the 11th of July, making it the Amazon sale of all sales.
Get your bookmarks list ready — here are the brands you need to know about, and some of my favorite pieces from each brand on Amazon right now.
Homeware Brands on Amazon
Before I run into a list of the decor brands you'll find unexpectedly on Amazon, I couldn't help but curate this list of Livingetc's other favorite brands on Amazon:
- Bedding (more on this to come) — World-renowned mattresses from Simba, as well as luxury sets and sheets from Brooklinen and Moomee.
- Candles & Diffusers (also more on this to come) — From home fragrance aficionados such as Diptyque, Malin & Goetz, Jo Malone, and The White Company.
- Stationery — Stylish finds from Muji (but I also came across this gorgeous Muji Acacia Plate, which I am obsessed with!)
- Tableware — You can find some amazing dinnerware from Crow Canyon (particularly if you're into splatterware), and there is a small but excellent selection of plates at the Serax store on Amazon; You can also find a couple of gems on Creative Co-Op, including this Black Reactive Glaze Bowl.
- Kitchen Appliances & Accessories — There's a bigger list for this category: we love Le Creuset, Alessi, Joseph Joseph, GreenPan , Dorai Home, Ninja, Smeg, Sage, Keurig, Kitchenaid, Breville, De’Longhi, La Pavoni, and Folkulture — I'm also into this Pixie Salt Pot With Lid and Spoon from Bloomingville.
- Fire Pits — VonHaus has an amazing selection of fire pits, almost all of which are currently on sale right now, along with storage items and furniture for both inside and out.
IKEA
IKEA's Stockholm Coffee Table is on Amazon and is a thing of beauty.
More on this to come, but IKEA on Amazon may be one of the more surprising brands we had come across.
It is a limited selection, and you may still find that items are cheaper to buy directly on IKEA's website, but there are still some amazing finds, particularly from their Stockholm Collection.
We recently wrote about IKEA's 2025 Stockholm Collection, which we all agree is their best yet, so we're watching to see if any of these get added to the store on Amazon, but in the meantime, we're crushing on these earlier Stockholm collection items.
Ruggable
RUGGABLE's Impasto Washable Rug is one of the brand's many washable rugs available on Amazon.
Ruggable, one of the best rug brands, known for its high quality (plus a Livingetc favorite), has a store on Amazon. You can shop by style/size/collaboration (though not all collaborations are featured), and it includes a vast selection of their machine-washable rugs.
They are also child and pet-friendly rugs, as well as stain-resistant with a non-slip backing, all while looking incredibly stylish in the process. You can also 'follow' the brand's store on Amazon to stay up-to-date.
I have my eye on these three rugs at the moment...
Size: 4x6
Size: 8 ft round
Size: 4x6
The Novogratz
The Novogratz's Metal Mesh 2 Door Storage Cabinet is available in Terracotta (pictured) and Parchment and has a 5/5 star rating after 5 reviews.
While the latest Novogratz x Pooky Lighting collection is not featured on Amazon, there is still a selection of furniture and home decor available from the NY-based design company
Founded by Cortney and Robert Novogratz, the brand is all about creativity and character and the pieces are sleek and refined.
The Novogratz selection on Amazon includes rugs, vases, and furniture for both indoors and out.
Nathan James
I need this Nathan James Bookshelf Cabinet in my life.
The Nathan James selection on Amazon is full of accent lighting and furniture in mid-century modern, boho, and minimalist styles, many of which are currently on my wishlist.
Almost all items have at least a 4-star rating or higher with excellent reviews, which is not unexpected for this in-house crafted, design-forward brand, which caters to both indoor and outdoor living.
Loloi
Elevate your modern living room with this Loloi Georgie Collection rug on Amazon.
Another Livingetc favorite, Loloi has a great selection of their rugs and throw pillows on Amazon, including Amber Lewis x Loloi and Jeremiah Brent x Loloi rug collaborations.
A rug is one of the best ways to center a space, while adding texture and layers, and Loloi is one of the brands that does this best.
The brand's approach is to "Design rugs and pillows for today’s homes, and bring them to life with centuries-old craftsmanship."
Size: 65'-0" X 7'-6"
Size: 5'-0" X 7'-6"
Size: 5'-0" X 7'-0", .25"
Jonathan Adler
Jonathan Adler's Petite Trinket Tray Selection is one of the many home decor items available from the brand on Amazon.
Finding Jonathan Adler's home decor items on Amazon was another pleasant surprise, and although not a vast selection, there are some noteworthy finds that you would be remiss not to bookmark.
There is, however, a big midsummer sale on Jonathan Adler's site right now, which is definitely not to be missed — and unless there are exceptional offers on the brand's items for Prime Day, you will likely find them cheaper on Jonathan Adler's site.
For example, the Jonathan Adler Gilded Muse Candle below is currently cheaper to buy directly, whereas the Mykonos Placemat is not available.
Yamazaki
Also available in white, this Yamazaki Storage Case With Lid is a minimalist's dream.
Yamazaki Home knows how to do products that cater to a minimalist interior design aesthetic — design-forward meets practical with storage solutions that conceal or display, in style.
The Yamazaki Store on Amazon is filled with functional, space-saving, yet chic items from the Japanese brand, with products for every space in the home — because organization doesn't have to be boring.
LSA
Display your cut flowers and foliage in this Tier Lantern Vase by LSA International.
LSA International's Store on Amazon is filled with its signature glassware and tabletop accessories.
The London-based design studio specializes in modern handmade glass, where skilled craft meets considered design.
LSA is currently having an Archive Sale on its website, which could see you as the owner of a piece from across the decades at up to 70% off. But I'm also here for the following home decor accessories.
Kartell
Style this Kartell Side Table inside or out for a modern, minimalist aesthetic.
Last, but certainly not least, the design company, Kartell, has an eclectic range of items available on Amazon.
The selection includes home decor accessories to small, statement furniture pieces.
Another brand that takes sustainability seriously, "Kartell loves the planet" is the brand's manifesto with sustainable product design at the heart of the evolution process — hear, hear.
I recommend you bookmark your favorite brands and regularly check in to see if any of your wishlist is on offer, or if any new products have been added. The beauty of Amazon is that it is ever-evolving, but you just need to ensure you stay abreast of the brands and pieces that are important to you.
Now that you are up to speed with all of the brands on Amazon you need to know about, here are the Scandinavian design brands you need to know about, too.
