This autumn, purveyors of maximalist patternHouse of Hackney is unveilinga spectacular collection of wallpaper, fabric and home accessories in collaboration withhistorical French wallpaper house, Zuber.
Well-known for its signature densely patterned and deeply coloured fabrics, House of Hackney have mixed up Zuber's traditional and intricate designswith playful modernity.
Delving into the 200-year-old archives at Zuber’s headquarters in Rixheim, France, House of Hackney got to pick from the celebrated scenic wallpapers, friezes, borders and architectural trompe l’oeil designs that Zuber is known for, giving each a maximalist spin.
Some of the designs are 200 years old (the Frenchwallpaper brand has been around since1797), having appearedin the houses of Yves Saint Laurent, Kate Moss and even in Jacqueline Kennedy's White House.
Zuber’s exquisite wallpapers were pivotal to the interior design of Yves Saint Laurent’s houses in Marrakech and Tangier, their captivating aesthetic reflecting the eclectic and opulent spirit of the North African country.So it's rather fitting, then, that House of Hackney's interpretations alsorecall a distinct Moroccan aesthetic.
Now House of Hackney has breathed rich colour and vibrancy into Zuber'sscenic, floral, and architectural trompe l'oeil designs, giving the historic patterns a new lease of life.
“Being given access to Zuber’s archives and observing the rich history and techniques associated with traditional wallpaper printing has been hugely inspiring,” says Frieda Gormley, co-founder of House of Hackney.
“As one of the original wallpaper manufacturers, trawling Zuber’s treasure trove of timelessly elegant designs was a delight!” she adds.
Zuber's factory still uses the original woodblock techniques it started out with at the beginning of the nineteenth century, but withthe use of digital print methods, House of Hackney has reimagined a selection of special designs for a modern audience.
The result is a sumptuous myriad of souk-style prints that promises to transport the beguiling exoticism, romance and jewel-box colours of Marrakech into homes around the world.
One of the stars of the show is the 'Mamounia' print, a patterned stripe in three colourways (which you can see in action in the House of Hackney founders' kitchen).
The autumn pieces also include other striking designs, such as the 'Saber' tiger design, which pops up on cushions and chairs.
“It's a completely new take on our timeless designs,” says Guillaume Pommier of Zuber’sLondon office.
This collection will be available from September 2018.
Lotte is the Digital Editor for Livingetc, and has been with the website since its launch. She has a background in online journalism and writing for SEO, with previous editor roles at Good Living, Good Housekeeping, Country & Townhouse, and BBC Good Food among others, as well as her own successful interiors blog. When she's not busy writing or tracking analytics, she's doing up houses, two of which have features in interior design magazines. She's just finished doing up her house in Wimbledon, and is eyeing up Bath for her next project.
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