The H&M Sale — I Know My Way Around This Store, Here's What to Buy While It's Discounted

As Executive Editor of Livingetc, I'm something of an H&M sale expert with an eye for the chic but cheap. This is my pick of the best pieces marked down to elevate your home

vases and a stripy pillow
(Image credit: H&M home)

For me, the H&M sale is one of the most anticipated of the year because, as a brand, it's really got its game on. In fact, I'd say that in the past few years, H&M Home has been the go-to place to score stylish but affordable homewares. So when the sale comes around, it's always worth checking in for stylish buys on a budget.

I tend to be drawn to H&M Home – sale or otherwise – by the home decor: mirrors, baskets, vases, candlesticks. However, the towels, table and bedlinen are great quality and great value, too. It'd be hard to argue that H&M doesn't have some modern classics under its belt — at one point, it seemed like you'd find the donut vase from its collection in almost any home you looked in. H&M is a brand with Scandi roots, so it treads a similar path to some more luxurious (read, expensive) design brands from that part of the world - think Ferm Living, Menu, Hay and Muuto - while remaining super accessible price-wise. Plus, they're not afraid to let you in on their design and manufacturing process, so you can stay informed, and be comfortable with, where the brand sources its products from.

Below, I've picked out my favorite pieces from the current sale, though if I've already convinced you to shop the whole H&M sale, you can jump straight through to their page. I'll keep this page updated as I keep an eye on all the other home sales, too. For me, though, these H&M Home deals are hard to beat.

Shop the H&M sale by department

Shop our edit of the H&M sale

I've selected the best buys from the H&M sale based on high style vs low prices.

H&M sale vases

H&M sale blankets and throws

H&M sale serveware

H&M sale pillows

Does H&M have sales?

H&M has sales both in-store and online, and there is always usually an active sale page online, even though offerings can be sparse outside of classic sale periods. Though you can find great deals in the store, they can get chaotic at sale time and stock can run low store-to-store, so it's often better to simply visit the H&M Home Sale page online. If you're looking for fashion finds, too, go straight to the main H&M sale page, which lists all departments.

You'll also find that H&M Home offers discount periods on its site, often around 20%, at certain points in the year. This is usually billed as a member's offer, so you'll need to sign up to get the discounts (though it's free to do so).

Is H&M a cheap brand?

H&M is known for offering style-conscious and designer lookalike buys at affordable prices. As a regular buyer of products from H&M Home, I can say that I'm never disappointed in the quality, so while the prices feel very competitive with similar retailers — Zara Home's offering, for example, is a little more expensive — it doesn't feel like you're skimping on quality. I've bought everything from curtains and rugs to decor and bedding, and I can confidently say the quality holds up.

The one problem is that because H&M Home is so affordable, and in many places readily available, you may see a lot of people with the same thing as you. If you're worried about that, consider mixing high-low with your investment pieces, or choose the "basics" from H&M Home, like bedding, throws, pillows and anything made from marble and wood. Like a good white t-shirt, these are harder to identify as necessarily H&M Home, and will easily blend into a more eclectic mix of decor if you like to shop around.

Are H&M sales worth it?

H&M isn't expensive when you shop full price; however, its sale pieces are often half the price, which, if stock is good, makes it worthwhile hanging on for a great deal.

It's worthwhile signing up to the brand's loyalty programme, regardless. You get free shipping over $25, better discounts, points for purchases that you can redeem against future buys, as well as a 10% initial discount, and one for your birthday, too.

Is there a H&M Home Memorial Day sale?

H&M Home does tend to have a Memorial Day sale, but whether this is on specific products or a sitewide sale. With Memorial Day fast-approaching, we set our deal-hunting experts with the task of finding out what offers H&M Home will have during the weekend, so keep an eye out on this page for updates as and when we have them.

Is there an H&M Black Friday sale?

There are usually good discounts, often up to 50% off, around Black Friday for H&M. In 2023, discounts started to appear earlier in the season than in previous years, so in 2024, it's worth beginning to look out for sale prices from early October.

Is there an H&M Cyber Monday sale?

The H&M Black Friday sale usually extends through to Cyber Monday, though you may find there are slim pickings by then. However, there are still bargains to be had on staples, such as vases and pillow covers, with prices up to 50% off.

Are there H&M after Christmas sales?

H&M after Christmas sales are definitely worth checking out. This is usually when most home brands clear out their stock rooms to make way for spring/summer collections, so you can find good prices across the whole home range both before and after Christmas.

Pip Rich

The editor of Livingetc, Pip Rich (formerly Pip McCormac) is a lifestyle journalist of almost 20 years experience working for some of the UK's biggest titles. As well as holding staff positions at Sunday Times Style, Red and Grazia he has written for the Guardian, The Telegraph, The Times and ES Magazine. The host of Livingetc's podcast Home Truths, Pip has also published three books - his most recent, A New Leaf, was released in December 2021 and is about the homes of architects who have filled their spaces with houseplants.  He has recently moved out of London - and a home that ELLE Decoration called one of the ten best small spaces in the world - to start a new renovation project in Somerset.