By Megan Slack published
Lavender is expected to be the Color of the Year for 2023, according to trend forecasters WGSN. However, it's not quite the lavender you may expect.
While references to lavender may fill your head with visions of beautifully dusty hues and Southern French allure, WGSN has announced a contemporary shade that is set to make waves in the interiors world.
Yes, Coloro + WGSN has crowned Digital Lavender as the shade of 2023 – and figures across the industries are expected to embrace this hue in all its futuristic glory. However, what makes Digital Lavender so attractive? And how can we inject its tones into our scheme?
Here, designers react to the color and share their painted wall ideas – so you can prepare your home for the inevitable craze.
Perhaps most notably, in their discussion of the color trend, experts celebrate Digital Lavender for its calming qualities that promote balance, stability, and serenity.
The hue provokes consumers to maintain 'recuperative rituals' that bring elements of tranquility to their ordinary daily routine. It is this therapeutic nature that makes it so sought-after amongst designers and consumers alike.
'Working with tones that are reminiscent of nature can help to create a welcoming and nourishing energy,' explains UK Marketing Director of Benjamin Moore, Helen Shaw.
'If you're looking to add a splash of color, soft pastel hues such as pale blues, sage greens, and lavenders will create a relaxing, sanctuary feel to the room and evoke a healing energy,' she adds.
Similarly, Crown's Colour Consultant, Kathryn Lloyd, reinforces its' soothing and refreshing' ambiance, suggesting that it is already one of the 'latest color trends we're seeing in our homes.'
'Lavender works well in virtually any room, but I particularly like using it to create a restful bedroom scheme or a more colorful hallway,' she adds in the discussion of her expert hallway ideas.
Alongside its calming assets, the color also stems from the digital industry as WGSN expects the tone will 'converge across the virtual and physical worlds.
Plus, forecasters are additionally praising the color for its gender-inclusivity, which is anticipated to extend across all design industries by 2023.
However, you don't need to take our word for it. Instead, our recent guest editor, Jonathan Adler, also admires the shade's depth, explaining that 'lavender is the pastel du jour' and he is 'obsessed' with the shade.'
'I've always been lavender skeptical, perhaps because I'm insecure in my own masculinity? Well, I'm insecure no more,' he adds. 'Lavender feels dreamy and floaty and surreal. And lavender plays well with others – navy, chocolate brown, taupe, and white'.
With its therapeutic, versatile, and inclusive assets, we expect lavender's contemporary sister will bless our walls in 2023 and beyond. You heard it here first.
More information about Coloro + WGSN's Color of the Year is available here.
Megan is a News Writer across Future Plc's Homes titles. She has a background in national newspapers in the UK and has experience in fashion and travel journalism, which she previously practised whilst living in Paris and New York City. Her adoration for these fashion capitals means she particularly loves writing about contemporary styles and trends for Livingetc.
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