When Lick launched as an online paint brand earlier this year, only 4% of us were buying paint online.
And so perhaps there was no better time to be a disrupter in the field, as suddenly shopping for DIY home improvements from your sofa became a national hobby, a hit of joy in an otherwise troublesome and tedious time.
The great thing about Lick's paint colours are that the range is cleverly edited, a selection that fits with what our experts tell us all the time. Grey pigments in brighter hues, hints of earthy tones that give grounding to bolder shades.
Now, the brand has launched a wallpaper collaboration that ticks just as many of our style boxes.
Designed by the artist Natasha Coverdale, the collection of four wallpapers are a dramatic, kaleidoscopic and technicolour take on the classic botanical print. Hot pinks sit alongside violets and acid greens in Mars Meadow 02, a beguiling take on the 1970s revival trend.
Meanwhile, the ferns seen in the two Electric Poppies designs come in coral pink or sky blue, both providing uplifting and energising hits of colour.
"We're seeing a real trend for not just wallpapering a statement wall, but using it to create a statement room," says Livingetc's editor Pip McCormac. "That's covering all four walls - plus the ceiling - in a graphic pattern. It's a bold move, sure, but the impact is undeniable, and the effect is fantastic. This works particularly well in smaller spaces or places where you want to feel intimate, like a dining room. The pattern needs to be strong, though, for maximum drama, and Lick's new range would be ideal to go all out on."
See the entire range of Lick x Natasha Coverdale wallpaper here.