The new Berber style rugs we’re lusting after

Save yourself a trip to Morocco with these beautiful authentic and Berber-inspired pieces that are only a click away...

The recent resurgence of all things mid-century modern has thrown Moroccan Berber rugs back into the spotlight. When European designers first fell in love with their alluring beauty during the mid-20th century, they loaded their bags and camels high with the luxurious piles, expertly handwoven by people from the Berber tribe, transporting them from the Atlas Mountains in Northern Africa and introducing them to the west.

Get the look: Jute Laundry Basket £125, Angled Mango Side Table £105, White And Black Wool Rug £330, Eucalyptus Wood Table £120, all from French Connection Home

Designers such as Le Corbusier paired the thick rugs with sleek furniture, and soon everyone wanted one. And it’s not hard to see why. Despite being around for over 1,000 years (with some patterns being traced back as far as the Paleolithic era or the Stone Age) the style is an enduring classic, acting as a neutral to blend seamlessly into any interior.

We owe these beautiful Berber style rug designs (or Beni Ourain as they are also referred to) to the nomadic women of the Beni Ourain tribe, who passed down their looping techniques and secret family patterns for generations.

NALAH Moroccan Berber Beni Ourain Rug, £750 from Lilla Rugs

But there’s more to these rugs than meets the eye. The patterns aren’t just beautiful, they are  symbolic too – the lozenge, chevron and diamond shapes representing femininity and fertility.

And, like fingerprints, the original Moroccan Berber rug patterns were as unique and individual as the weavers who created them. Because the colours, patterns and woven designs were all inextricably linked to the isolated villages where they originated – which we think gives these rugs a new dimension beyond aesthetic.

Get the look: Tubular Table Lamp £120, Brass Tray Table £145, Black & White Aztec Patterned Rug £330, Indigo Aztec Cushion £38, 3 Seater Sofa Zinc Leather £1365, all from French Connection Home.

Thankfully, these days, you don’t have to book a flight to Morocco just to get your hands on a Beni Ourain rug. As well as the authentic ones,  you can also pick up Berber-inspired ones and achieve the same effect. We’ve found three stunning collections that are just a click away. We challenge you not to fall in love with these designs…


Sourcing original authentic Berber rugs from the Beni Ourain tribe in Morocco, Maison M has an ever-changing but always beautiful rug collection that has us refreshing its page almost daily. These are not just Berber-style – they’re the real deal.

Bijoux Neon Azilal Rug, £495 from Maison M

None quite floating your boat? The brand also privately sources many rugs specifically for individual homes, trawling through one-off designs from the tiniest villages – saving you from a whole lot of trawling online.

Vintage Boujad Runner, £695 from Maison M


Also hand-knotted by the Beni Ourain tribe in the Atlas Mountains, Lilla Rugs have a thick and heavy pile, made from 100% wool, and are considered to be among the best rugs in all of Morocco. The designs are actually surprisingly modern looking, featuring minimalist designs of crosses, diamonds and geometric motifs, and they are guilt-free too as they are all eco-friendly, fair trade and locally produced.

100% wool NIMA Moroccan Berber Beni Ourain Rug, 232cm x 134cm, £750 from Lilla Rugs


Budget not quite stretching to the real McCoy? Save yourself some dolla with French Connection’s convincing imitations. Their Spring Summer 2018 collection features designs that are heavily influenced by the textiles you might find hanging in the souks of Marrakech or Fez.

Black & White Aztec Patterned Rug £330, by French Connection

The new range is all about rustic, unfinished and purposefully uneven texture on cushions, rugs and throws, with unfinished edges, and differential pile lengths and fibre density which all work towards creating a dishevelled and unrefined look.

Dark Grey Aztec Patterned Rug £330 from French Connection

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