Is 'Amalficore' the Latest Summer Trend? Here's How to Decorate Your Home With This Lavish Coastal Look

Bright yellows, bold blues, wooden accents, and hand-painted plates? We're importing your new favorite decor aesthetic straight from Italy

a collection of coastal home decor next to a photo of the Amalfi Coast
(Image credit: Illustrated: Canva | Getty Images: Marco Bottigelli)

Here at Livingetc, we've loved coastal decor way before 'Coastal Grandmother' was a trend making waves on TikTok. Big time blues, seashell motifs, wicker and rattan accents — sure, it can be a bit kitschy, but that's part of the charm. And though it's most fitting near bodies of water, or in keeping with certain regional aesthetics (I'm picturing New England), you can undoubtedly implement certain facets of coastal decor in landlocked cities, too.

At the moment, I'm vibing with one sub-aesthetic in particular: Amalficore. This trending look calls to mind the luxurious seaside appeal of coastal Italian towns like Positano and Sorrento, dotted with million-dollar yachts and opulent accommodation. It's country charm meets untapped wealth; bucolic meets billionaire, and it makes for a luxe interior design trend.

'For those living far away from the seaside, turning to decor to recreate the warmth and vibrancy of coastal — and more precisely, Mediterranean — destinations means unlocking new ways of bringing a year-around touch of sunshine into their homes; wherever these might be located,' says Livingetc's lifestyle editor Gilda Bruno, an Italy native. 'While the Amalficore trend might not necessarily speak to everyone in the same way, its quintessentially Southern Italian look allows us to imbue the rooms of our house with the spirited atmosphere of our favorite vacation.'

What does the Amalficore decor trend look like?

a dining room with a step painted with red and white stripes

(Image credit: Prue Ruscoe. Design: YSG Studio)

To really nail this trend, Gilda suggests using 'shades like turquoise, aquamarine, sea blue, moss green, and sun porch yellow' in order to 'reference the traditional designs of Amalfi's ceramics, enriched with hand-painted scenes of its coastal views and detailed depictions of its world-renowned lemons.'

From a materials standpoint, she recommends focussing on 'terracotta, wrought iron, and wooden finishes,' while paying particular attention to 'sourcing locally crafted tableware, from plates, glasses, and napkin holders all the way to mosaic-filled tablecloths and throws.' Moreover, 'stick to stripy or geometrical white and blue patterns for a minimalist alternative retaining the essence of Amalfitan extravaganza.'

Then there is the iridescent sea glass decor and seashell motifs — which have been taking a hold of the fashion landscape lately — as well as bright colors and ceramic accents. 'The Amalficore trend is alluring because it draws us back to nature, to the feeling of relaxation, vacation, understated elegance and sophistication, combined with the beauty of a laid back, luxury lifestyle,' says Patrick Knowles, an interior designer specializing in luxury yachts.

So get ready to level-up your home before summer's end — we are going full Italian. The shopping edit below includes 12 decorative accents that ooze 'Amalfi.' If you couldn't make it to Europe this summer, why not bring Europe to you?

The Amalficore edit

Brigid Kennedy
Style Editor

Brigid Kennedy is a Style Editor at Livingetc.com, where she scours the internet for the best and most stylish deals on home decor and more. After earning a degree from the S.I. Newhouse School of Public Communications, she spent the first 2.5 years of her journalism career covering U.S. politics and culture at TheWeek.com. She describes her design style as colorful and clean, and in her free time enjoys reading, watching movies, and curating impossibly niche playlists on Spotify. She recently relocated from Manhattan to Pittsburgh, Pennsylvania, where she's decorating and DIYing a new home downtown.