The season of pure kaleidoscopic color is fast approaching – but of all summer's glorious hues, which tone will reign supreme this year?
New research* has predicted that a Farrow & Ball color will take the crown as the most sought-after shade of the season – and this shade continues to mirror color trends from the previous year.
However, this eternally admired shade isn't the only color we're planning on injecting throughout our interiors – as we're also turning to organic tones in a nostalgic nod to a summer of escapism.
Here are the five shades expected to be the most popular over the coming months – but beware – you're going to want to bring them into your modern home asap.
The most popular shade of the summer: Purbeck Stone by Farrow & Ball
If you don't know about Purbeck Stone (opens in new tab) already (shown on the wall of the kitchen above), you certainly will by the end of summer. Search demands for this color have increased by 1,292% in the last year, but it's certainly easy to understand why we're all falling for this effortlessly chic and versatile hue. The subtle mid grey resembles the shade of stone on the Dorset Isle of Purbeck, which is only a short hop from the manufacturer's home – so it is unsurprising that they got the color so right.
Purbeck Stone offers an understated twist on one of the most popular colors of 2021 and is best paired with crisp white soft furnishings which glow when golden hour arrives in a midsummer's evening. It's also best served with an Aperol, naturally.
2. Jitney by Farrow & Ball
It seems that 2021 is Farrow & Ball's year, as their soft brown shade Jitney (opens in new tab) is the second most popular shade to emerge from the study. Jitney is a celebration of The Hamptons, the summertime playground for Manhattan's elite, whose stretch of Atlantic sands mirrors this exquisite shade. It also happens to share a name with the bus that transports the city folk to the shore, just in case you need a reason to love this shade more than you do already.
3. Green Smoke by Farrow & Ball
A hat-trick for the Devon-based color powerhouse, who climb into third place with the timeless tones of Green Smoke (opens in new tab). This aptly-named shade has created a certain ambiance since the late 19th century, and today, its allure endures.
But combining the beauty of both green and grey – undisputed color royalty – it is perhaps only fitting that Green Smoke sits among the top three paints of the season.
4. Pressed Putty by Dulux
There's a lot to love about the glorious brown tones of Dulux's Pressed Putty (opens in new tab). The shade offers an alternative for paint lovers who are keen to experiment with the rich brown interior trend without completely committing to its bold hues. It also pairs effortlessly with monochromatic colors that stand out against its warming backdrop.
5. Skimming Stone by Farrow & Ball
Farrow & Ball have returned to fill the slot for the fifth and final shade of the summer. In a similar way to Green Smoke, Skimming Stone (opens in new tab) has roots in the Victorian era, mirroring the plaster color used in the 19th century. We have a feeling its warm tones are going to grace the most trendy of walls for many more centuries to come.
*Study based on UK Google Searches by MattressNextDay (opens in new tab).
Megan is a News Writer across Future Plc’s homes titles, including Livingetc and Homes & Gardens. As a News Writer, she often focuses on micro-trends, wellbeing, celebrity-focused pieces, and everything IKEA.
Before joining Future, Megan worked as a News Explainer at The Telegraph, following her MA in International Journalism at the University of Leeds. During her BA in English Literature and Creative Writing, she gained writing experience in the US while studying in New York. Megan also focused on travel writing during her time living in Paris, where she produced content for a French travel site. She currently lives in London with her antique typewriter and expansive collection of houseplants.
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