Start California dreamin' as much-loved British paint company Farrow & Ball has just launched The California Collection - a palette of eight sun-soaked hues created by American designer, Kelly Wearstler.
The debut partnership represents the first palette created by an outside designer since the paint company’s founding in 1946.
Kelly Wearstler’s love of colour has been a hallmark of her career, and she has used Farrow & Ball in her projects for more than two decades. Her debut collection will live as its own palette, complementing the brand’s existing core collection of 132 thoughtfully curated colours.
Each shade is low-VOC, water-based, and packaged in a recyclable tin.
Rooted in Kelly Wearstler’s belief that colors found in nature resonate on a visceral level, The California Collection was inspired by the light of the Pacific and the landscape of California, resulting in a modern, American continuation of the Farrow & Ball tradition of celebrating colors in the local landscape.
'I always say living without color is like living without love, so it’s been a dream to partner with Farrow & Ball on a collection of paint that celebrates the emotions color can evoke,' says Wearstler.
'Colour is the spirit of a room, and provides expressive power to transform a space with your personal voice, whether you’re painting all of your walls or just one.'
The California Collection represents a variety of moods, such as the earthy feel of Citrona, the the dreamy muted tones of blue-grey Hazy, or the easygoing warmth of Faded Terracotta.
In keeping with Wearstler’s belief that 'black and white are colours too,' the palette also includes tone-setting neutrals in the form of Tar, an off-black; Sand, a warm white with depth and complexity; and Salt, a bright, crisp white reminiscent of the crystalline layer left by the winds of the Pacific ocean.
'Kelly Wearstler has created a collection that perfectly complements Farrow & Ball’s existing palette,' says Charlotte Cosby, Head of Creative at Farrow & Ball.
'We know that her instinctive approach to color and passion for design will inspire people everywhere to bring color into their homes in new and exciting ways.'
The eight colors consist of Tar, Sand, Citrona, Palm, Salt, Hazy, Stoke and Faded Terracotta.
'Kelly Wearstler is an ideal partner because she shares Farrow & Ball’s appreciation of design and color' explains Anthony Davey, CEO at Farrow & Ball. 'There are many consumers who have an aesthetic desire to try something new and Kelly is the perfect design master to show them how.'
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Jacky Parker is a London-based freelance journalist and content creator, specialising in interiors, travel and food. From buying guides and real home case studies to shopping and news pages, she produces a wide range of features for national magazines and SEO content for websites
A long-time contributor to Livingetc, as a member of the team, she regularly reports on the latest trends, speaking to experts and discovering the latest tips. Jacky has also written for other publications such as Homes and Gardens, Ideal Home, Red, Grand Designs, Sunday Times Style and AD, Country Homes and Interiors and ELLE Decoration.
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