Choosing the perfect TV for your home can be tricky, and with so many choices out there, it's difficult to know where to start. Cutting through the noise of new releases, old favorites, and fresh technology can become a full-time job, but we have assembled this guide to the best TV brands to help make the process a little easier.
We'll review the key highlights you might be shopping for, which brand leads the way and some of the best models in that range.
Of course, if you're dead set on going big, you can look at our guide to the best 85-inch TVs. We also have guides from 8K vs. 4K and OLED vs. QLED. You can also head to our roundup to find the best TV deals year-round.
We have examined each of the biggest brands' offerings, from Samsung's range of lifestyle TVs to LG's cheaper OLED models. As new technology is released, these rankings may change, but for now, you can see our recommendations below based on what sort of purchase you are looking to make.
All information below was current and correct at the time of writing, but as Samsung, Sony, LG, and the rest unveil their latest innovations, we will update this page to reflect the best new technology.
Best mid-range TV brand: Samsung
Samsung's mid-budget TV lineup offers a range of models with QLED and OLED panels. The Neo QLED series presents upgraded versions of the QLED panel, with the largest size being 85 inches and supporting 4K resolution. These smart TVs operate on Tizen and are compatible with built-in smart assistants such as Alexa, Bixby, and Google Assistant. Samsung's TVs also feature support for the HDR10+ format, providing scene-by-scene contrast and color optimization.
LG offers a diverse lineup of mid-priced TVs, including LED, NanoCell LED, and premium OLED panels. The NanoCell technology enhances picture quality by optimizing light interaction with the LED panel, while QNED models feature Mini LEDs. LG's 86-inch TVs boast 4K standard LED panels and run on webOS, with most models including built-in Google Assistant and compatibility with Alexa and HomeKit. LG's OLED TVs feature HDMI 2.1 across all connections, catering to gamers, and boast excellent viewing angles.
Sony's TV lineup offers a variety of mid-range models with different display technologies and smart features. The lineup includes standard LED models, as well as more expensive options with OLED displays and built-in Alexa and Google Assistant. While not all models are compatible with HomeKit, the largest options are 75 inches with 4K standard LED panels. Sony's TVs use the Google TV operating system. Sony TVs are generally well-regarded for their excellent picture quality, making them a dependable choice for consumers.
Best budget TV brand: TCL
TCL offers a wide range of TVs at affordable prices, including Full HD and 4K models priced from $50 to $250. Most of these TVs use standard LED panels and run on the Google TV OS, which includes integrated Google Assistant. Some models also work with Alexa. Although they don't support HomeKit, TCL TVs provide access to popular streaming services and are known for offering great value. TCL's TVs continue to use the Google TV OS.
Hisense's TVs stand out with competitive features, solid gaming performance, and affordable prices. Hisense's budget-friendly TVs, including the A6H model, are known for sleek designs, Google TV interface, and premium features like Dolby Vision support and Bluetooth connectivity.
LG's TVs feature the updated webOS smart platform, which enhances the user experience with new usability features. The brand is known for delivering excellent value for budget-conscious consumers and offers a limited range of budget TVs that support smart assistants such as Alexa, Google, and HomeKit.
Caroline heads up all things smart home and shopping for Livingetc, and a decade in tech journalism and many years as an ecommerce writer has prepared her for the role of recommending the very best products to our readers. Sifting through the overwhelming choice of everything from TVs and soundbars to smart plugs and WiFi boosters is what she considers a good time, and in the end, she's happy to present only the products she feels are worth your cash.
Best TV Brand for OLED: LG
LG is known for its highly sought-after OLED TVs, offering enhanced color depth and brightness for a superior viewing experience. With a wide range of models, including 4K and 8K options, LG's OLED panels are available in sizes ranging from 42 inches to over 80 inches. These smart TVs feature built-in Google Assistant, Alexa, and HomeKit compatibility. Despite being a premium technology, LG's OLED TVs offer great value for money, with support for advanced features like Dolby Vision HDR and the intuitive webOS smart platform.
Sony's OLED TV range offers Android or Google TV, with Alexa and Google Assistant on select models. While Homekit support varies and 8K is limited, Sony provides a strong alternative to the leading brand. With advanced OLED technology and superior image processing, Sony's TVs offer excellent color accuracy, contrast, and motion handling. The newest models run on Google TV.
Best TV Brand for 8K: Samsung
The transition from 4K to 8K TVs has been swift, establishing 8K as the new standard. With advancing technology, companies like Samsung now provide cost-effective options in their QLED and Neo QLED TV lines. Despite the limited availability of 8K content, early adoption has its benefits. Samsung's 8K TVs are renowned for their exceptional image quality, and the brand's dedication to the technology is evident in newer models offering competitive prices. Their outstanding image processing and cutting-edge design make them stand out.
LG offers a range of premium TVs, including OLED, NanoCell LED, and Mini LED 8K options. These TVs provide deep and bright picture quality, but they come at a higher price point. Most of LG's 8K TVs come with built-in Google Assistant and support Alexa and HomeKit, allowing for smart home integration. LG's 8K TVs are highly praised for their exceptional image quality, advanced 8K technology, superior image processing, and user-friendly webOS smart platform. Despite being premium, LG's 8K TVs offer value for money, providing affordability and similar key specifications to the newest models.
Best TV brand for large TVs: Samsung
The increase in demand for bigger TVs for home entertainment has resulted in a rise in the popularity of 75-inch and 85-inch models. Samsung provides a wide range of 75" and larger TVs at different price points, which includes QLED, Neo QLED, and Standard LED, as well as outdoor options like The Terrace. These larger TVs are becoming more popular due to their outstanding image quality, advanced technology, excellent image processing, and innovative design. Samsung's 8K models are in high demand for their extremely detailed pictures, meeting the need for high picture detail on larger screens. Even though they are premium technology, Samsung's large TVs offer great value for money.
LG has a strong lineup of large-screen TVs that feature OLED panels and QNED sets with Mini LED technology. This sets LG apart from Samsung. Demonstrating its commitment to advanced technology, LG released new TV models in 2024, showcasing its dedication to innovation. The brand's superior image processing leads to excellent color accuracy, contrast, and motion handling. LG's latest models utilize the user-friendly webOS smart platform, offering a wide range of apps and enhancing the overall user experience. LG also provides great value for money.
Sony offers a wide range of TVs, including OLED, Mini-LED, and standard LED models, but there are few budget-friendly options available. Sony's large TVs are known for their exceptional 4K visuals and the company continues to innovate by introducing new models with advanced features. Sony TVs are highly regarded for their superior image processing, delivering excellent color accuracy, contrast, and motion handling. The latest Sony models come equipped with the Google TV smart platform, which provides access to numerous apps and a user-friendly interface.
Best TV brand - head to heads
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