With new TV technology maturing and becoming more affordable, now is a great time to look at what is available. Whether you're looking to replace your current TV or want a new set for another room, the first thing you may be wondering about is which brand is offering the best value for money right now.
In this article, we will compare two of the biggest names in TVs—Sony and LG—looking at their pricing, technology, smart home integration, and more to see which is leading the way right now. For more thoughts on the whole market rather than this sliver, look at our guide to the best TV brands.
And to see how the pair compares against the third member of the 'big 3', read our head-to-heads for Samsung vs. Sony and Samsung vs. LG.
Sony vs LG TV: Pricing
In the budget range (up to $500), Sony doesn't offer many options, and there are no super-affordable OLED or 8K sets. However, Sony's mid-range lineup is competitive, with more OLED sets priced between $500 and $1,500. Although Sony's cheapest 85-inch TV, the X91J, seems to be phasing out, they still have strong offerings. If you're interested in a 75" 8K TV, Sony's most affordable model is the 75" Z9K, priced at around $7,000.
LG stands out in the budget range, offering two 65-inch models - the UQ75 and another - for up to $500. In the 32-40 inch TV category, LG provides more options for those looking for a smaller TV. In the mid-range, LG excels with a wide selection of OLED sets in the $500-$1,500 range. LG also offers the best prices for Mini LED technology. For anyone in the market for an 8K TV, LG's 75-inch NANO99 is available for just under $3,500, a more affordable option compared to Sony's 75-inch Z9K, which is priced closer to $7,000.
- Verdict: There's no way around the fact that LG offers lower prices across its range, offering even premium tech like OLED and 8K at more affordable prices than Sony.
Sony vs LG TV: Display technology
Sony is a major player in the OLED TV market, offering 4K OLED models with HDR and built-in smart assistants. They utilize OLED panels developed by LG for their products, but Sony also provides Mini-LED technology, known as Mini LED, which enhances brightness, color vibrancy, and contrast.
LG is known for offering top-end 8K OLED options, such as the Z2 and ZX series, priced from $13,000 to $30,000. Their OLED TVs excel in providing deeper blacks and vibrant colors, creating an immersive viewing experience. In addition to OLED, LG also offers Mini-LED technology, branded as QNED, which combines Quantum Dot, NanoCell, and Mini LED for enhanced brightness and dynamic imagery.
- Verdict: While the brands offer comparative technology, LG has a slight edge in offering QNED and premium sets for those for whom money is no object. Still, it's pretty close, with Sony offering a good range of models.
Sony vs LG TV: Formats and operating systems
When it comes to choosing a smart TV that works seamlessly with smart speakers like Alexa, if you're considering a top-of-the-line option, Sony TVs are worth looking into. Unlike many LG TVs that support both Alexa and Google Assistant, Sony offers several models with built-in Alexa functionality. Look out for Sony TVs that boast Dolby Atmos for exceptional sound quality without extra soundbars. Models such as the X90K and X95K also feature this spatial audio format, and Sony operates on Google TV for streaming, providing a different interface compared to LG's webOS.
When it comes to smart speaker compatibility, LG TVs stand out for their compatibility with both Alexa and Google Assistant. This makes them a great choice for a voice-controlled home. LG's premium 8K sets are more likely to feature Dolby Atmos, which provides exceptional sound quality without the need for an additional soundbar. LG TVs also come with webOS, a user-friendly smart TV interface.
- Verdict: As with many elements we compare in this article, LG benefits from offering more choices with a broader price range. That said, Sony does offer Alexa, whereas LG has opted for Google Assistant, and we're big fans of Google TV.
Sony vs LG TV: Which is best?
Best for: cutting-edge tech
Sony is highly regarded for its innovative technology and loyal fan base. While LG offers a wide range of TVs, Sony's dedication to quality and superior performance sets it apart. With stunning OLED and 8K TVs, Sony offers excellent options at various prices, making it a top choice for consumers.
Best for: affordability
LG offers a wider range of TV choices than Sony, providing superior options at both ends of the price spectrum. While Sony excels in many areas, LG's commitment to quality and extensive selection, including OLED and 8K TVs, makes it the preferred choice for many consumers seeking high-quality yet affordable options.