Samsung vs Hisense — Two of the Most Trusted Mid-Range Brands, But Which is the Best in 2024?

We examine the TV offerings of Samsung and Hisense to determine which brand you should choose

Samsung QN700B TV
(Image credit: Samsung)

If you're in the market for a new TV for the upcoming year, you might wonder where to start. With a plethora of technology, old and new, being touted as the best, and every brand claiming that their TVs are life-changing, it can be difficult to sift through the noise to find the essential details.

Currently, Samsung has the largest number of TVs available, but that doesn't necessarily mean they are the best choice for everyone. We've been comparing the best TV brands to determine which is truly the best for features like OLED, 8K, or Mini LED, as well as budget options and larger screens

Continue reading to see how Samsung and Hisense, which are often found in the mid-budget range, stack up against each other.

Samsung vs Hisense: Pricing

  • Verdict: As a brand known for its more affordable options, Hisense has a lead over Samsung in the price realm. That said, it's pretty close, and Samsung does offer extras like its outdoor TV at the higher end of the price scale.

Samsung vs Hisense: Display technology

  • Verdict: Samsung has a single OLED offering but opts for its own QLED and Neo QLED technology. It also has more choices regarding 8K TVs, beating out Hisense's single TV. While Hisense does have OLED models, they are yet to become widely available in the US.

Samsung vs Hisense: Formats and operating systems

  • Verdict: Samsung users are locked into Tizen and Alexa if they don't have another smart speaker in the home, while Hisense users have a choice of three smart TV platforms (including the popular Google TV and Roku). Hisense also offers support for Apple HomeKit, though only on one model.

Samsung vs Hisense: Our verdict

  • Winner: Hisense

Samsung offers more choices for consumers, but Hisense outperforms it in several areas. Those seeking a great deal on a larger TV should consider the latter brand, although Samsung does have some technologies like Neo QLED and its outdoor TV that Hisense lacks.

It's worth noting that Hisense has more OLED sets in its lineup, although they may not be available in all regions. The brand also offers slightly better smart home support and a greater variety of smart TV platforms for consumers to choose from.

Caroline Preece
Smart Homes Ecommerce Editor

Caroline is the smart home ecommerce editor for Livingetc, covering everything tech for the home, from smart speakers to air purifiers and everything in between. She is passionate about the role that technology and smart devices can play in daily life, enhancing the home without sacrificing personal style and carefully chosen interiors. In her spare time, she can be found tinkering with bulbs, soundbars, and video doorbells in an effort to automate every part of her small home. Previously, she lent her expertise to the likes of Expert Reviews, IT Pro, Coach, The Week, and more.