Samsung vs Sony TV — With Both Brands Using Cutting-Edge Tech, Which is Better in 2024?

Choosing between Samsung and Sony TVs? Both are top-notch, but which is best for you? Let's weigh the options and find out.

Samsung QN90B TV
(Image credit: Samsung)

If you can't quite decide between a Samsung and Sony TV to enhance your viewing experience with box sets and movies, this article aims to help you make an informed choice. Both brands offer excellent televisions across different price ranges, and we know it can be challenging to decide between the two when comparing similar-sized models.

Although a premium TV will always outperform an entry-level one, specific differences make a Sony TV more suitable for your living room and vice versa. We will explore the distinctions between Samsung and Sony TVs below. But first, let's discuss the factors contributing to the price differences between televisions. If you want to compare more leading TV brands, you can check our best TV brand guide. You can also look at our guides for the best Sony TVs and Samsung TVs.

Samsung vs Sony TVs: Pricing

  • Verdict: The price of a TV is mainly determined by its size, resolution, and display technology. Larger screens cost more, and resolution affects picture quality. Premium TVs with QLED, OLED, or MiniLED technology offer better picture quality than cheaper LCD TVs. 4K resolution is popular, while 8K has limited content.

Samsung vs Sony TVs: Display technology

  • Verdict: In the low-end market, Sony and Samsung use LCD panels with similar picture quality. In the high-end segment, Sony TVs utilize OLED for accurate images in perfect conditions, while Samsung's QLED displays offer brighter screens but slightly lower contrast. OLED is ideal for dimly lit rooms, but some people are concerned about screen burn-in.

Samsung vs Sony TVs: Formats, sound, and operating systems

  • Verdict: When deciding between high-end TVs, it's important to consider the differences in HDR format and operating system. Samsung uses HDR10+ and Tizen OS, while Sony offers Dolby Vision and Android TV. Sound quality also varies, with Sony's Acoustic Surface Audio and Samsung's OTS. However, it's important to note that the best surround sound systems often outperform built-in TV speakers.

Samsung vs Sony TVs: Which should you choose?

  • Winner: Samsung

It's difficult to give a definitive answer because the best TV for you depends on your specific circumstances. For instance, if your room is very bright, a Sony OLED TV might not be the best choice. If you have a limited budget, Samsung TVs generally offer better value in their mid-range sets compared to Sony. If style is important to you, consider The Frame and Serif sets from Samsung, as they are designed to complement your living space.

If you're having a hard time choosing between a specific Samsung and Sony TV, follow the above advice and try to see both models in action. Visiting a showroom is the best way to gauge how the brands measure up against your personal taste, even though the lighting won't be the same as in your living room.

You may also want to read our editor's thoughts on whether the Samsung Serif TV is worth it.

Alan Martin

Freelance contributor Alan has been writing about tech for over a decade, covering phones, drones and everything in between. Previously Deputy Editor of tech site Alphr, his words are found all over the web and in the occasional magazine too. He often writes for T3 and Tom's Guide. When not weighing up the pros and cons of the latest smartwatch, you'll probably find him tackling his ever-growing games backlog. Or, more likely, playing Spelunky for the millionth time.

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