The Hoxton Williamsburg makes a splash across the pond...
After much anticipation, the latest Hoxton Hotel has crossed the pond and opened its first outpost on American soil.
The new hotel features 175 rooms, three restaurants, a rooftop with incredible views of Manhattan, lively public spaces and The Apartment – a meeting and events space that’s home to The Hoxton’s rolling cultural events programme.
The latest outpost of The Hoxton group – an enterprise that started in London’s Shoreditch in 2006 and has since launched in London’s Holborn, Amsterdam and Paris (2014, 2015 and 2017 respectively) – the chain is now poised to make an impression in the U.S, with five properties to debut over the next two years in New York City, Portland, Los Angeles, Chicago and San Francisco.
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Opening this September the Hoxton Williamsburg lands on Wythe Ave in a historic building that was once the Rosenwach Water Tank Company, makers of the city’s wooden water towers.
Designed by Perkins Eastman, the building is made from a varigated brick exterior, a nod to the factory’s original appearance. The historic brick shell is punctuated with arched window openings and a large doorway, with floor-to-ceiling windows in the bedrooms that offer stunning views of the New York skyline.
The Hoxton’s public spaces were designed by Ennismore Design Studio in collaboration with Soho House. The interiors feature brass details and plush velvets throughout, contrasting against the raw concrete ceilings.
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In the lobby, the mid-toned parquet floor is scattered with with vintage and custom-designed furniture and lighting for an eclectic, residential feel. There are velvet armchairs done up in shades of Neapolitan ice cream, vintage cushions on mint green couches, flickering fireplaces, plants trailing down the side of book shelves and twinkling retro chandeliers. Huge steel columns and beams are painted black and other features include a wall of white tiles and dark wood shelving partitions. Natural light floods the space, thanks to large windows that wrap around the building, while floral patterns, a pastel colour palette and two fireplaces create an irresistible atmosphere for lounging.
Collaborations with local makers and creators mark the brand’s first foray into retail, the shop located in the lobby featuring one-off products and limited-edition items.
The main restaurant, Klein’s, serves Americana-inspired classics to be enjoyed in the lobby or brasserie-style eatery, while Backyard — an outdoor mezzanine restaurant — is a more relaxed affair with a true backyard vibe where guests can relax on sun loungers or play ping pong.
The Hoxton’s Instagram-primed rooftop bar, Summerly, has sweeping views over Brooklyn and over to Manhattan and is the perfect spot to get your lobster roll and clam pie fix (all to be washed down with the large selection of rosé wines) whilst taking in views of the world’s most iconic skyline.
Upstairs, each of the hotel’s rooms is just as inviting. Rooms follow the typical Hoxton style: Cosy, Cosy with a View (Brooklyn or Manhattan skyline), and Roomy, with all featuring floor-to-ceiling windows to maximize views, brass hardware details, raw concrete ceilings befitting of its location, and contrasting mohair headboards in sage green, port, and navy.
Brass light fittings, dark wood shelves, and Roberts radios give the space a fun, retro feel, offset by graphic, monochrome bed sheets from local design brand Dusen Dusen and the jewel-coloured headboards.
Local ceramics can be found on the shelves, as well as books curated by local residents as part of the Hox Friends programme; The Hoxton recruited 175 local Brooklyn residents encompassing small business owners, artists, influencers and artisans who embody the fabric of the neighbourhood, to curate the books in each guest room.
Each local was paired with a different room to share their top 10 hand-picked reads, along with insightful neighbourhood insights, fully immersing them in the area and its top spots.
The bathrooms feel authentically New York, decked out with metro tiles and mosaic floors.
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The usual Hox perks come as standard; free bottled water, WiFi, one hour of free calls to anywhere in the world, a mini fridge for you to stock from the reception shop with local products at supermarket prices, and a daily ‘emergency’ breakfast bag delivered to your door.
The hotel also has a private events space called The Apartment, which includes several different-sized spaces that can be hired for meetings and presentations, or parties. All have access to a communal kitchen.
Embodying the globally-renowned cool of its neighbourhood, the latest outpost for the brand continues to hone its signature essence of style and substance.
The Hoxton Williamsburg, 97 Wythe Ave, Brooklyn, NY 11249, USA.