The interiors trend that's going to be everywhere in 2020

Excellent news for those of us whose fresh flowers don't last very long...

There's a major 2020 interiors trend that's sneakily crept into our lives, we've spotted it at event decor at fashion shows and product launches, it's all over our Instagram feeds, it's even getting big at weddings, events, and in hotel and restaurant interiors, and now you'll find it on the high street – and once you see it, you'll start to notice it everywhere.

Have you guessed it yet? Dried flowers are officially back from the dead, and they're making a rather chic comeback. Trend setters have already swapped fresh bouquets for dried grasses and dried wildflowers.

According to Etsy, there's been a 93% increase in searches for dried flowers in just the last six months (compared to the same time the previous year on Etsy in the UK).

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Poised to become one of the biggest trends for this year, the dried flower options just keep growing, from dried, whispy pampas grasses to delightful bunny tails, lavender and thistles. And for good reason too; they're low-maintenance, eco-friendly as they last longer than cut flowers plus aren't made of plastic like the faux varieties, plus they bring a whole new range of faded colour options (hello gorgeous pastels and muted greys) and fun textures to the table. And they can bring more height too; pampas grass (and other long stemmed dried grasses) are easy to style and look great in oversized statement vases, which can be difficult to fill with fresh flowers.

Lyndsey Goodger, Director of Rose & Grey, adds ‘Dried flower bouquets are an easy way of adding a little bit of texture to your home – while avoiding the guilt of constantly buying fresh flowers. A subtle bouquet in a statement vase is a such a quick way of adding a touch of personality to rooms.’

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The trend extends far beyond the vase, as we've seen on the 'gram with Olga Prinku's pretty dried floral wreaths, and we're still seeing plenty of pressed leaves preserved in glass frames too. And plants are getting a similar treatment, with preserved ferns, potted reeds and other botanicals available for order online.

Here are a few of our favourites from the UK highstreet...


A favourite of HRH The Prince of Wales, The Happy Blossom's range of dried bouquets 'Baked Blossoms' is wonderfully colourful, and proof that dried flowers have come a long way.

Their latest collection is inspired by bright spring colours – we particularly love the Sherbert Macaroon bunch and the sunny Peach Melba. We're big fans of the Pistacchio pie too, and Blueberry Jam.

The bunches are made up of a range of dried flowers and grasses that are dried, preserved, bleached or painted and therefore last up to a year if looked after properly – each bunch comes with a bespoke dried flower care card.

Baked Blossom's bouquets always move with the seasons, from powdery blue delphiniums, sweetly-scented garden roses and blousy coral peonies in May; to ruby red rosehips and Chinese lanterns in October. And, they're green in more way than one; they only use recyclable and compostable packaging – no cellophane – and they compost a large volume of their green waste.

Small bunches cost £26, medium bunches cost £36 and a large bunch costs £46.


Meanwhile, Cox & Cox's collection of dried flowers reminds us of walks in the dunes.

Head of buying,Dani, saysPampas grass (and other long stemmed dried grasses) are so easy to style and look great in oversized statement vases - these can be so difficult to fill with fresh flowers.

These dried flowers have a beautiful muted colour palette and add texture to a space. There's dried pussy willow too, perfect for tall, textural displays.

There's a very pretty potted faux too, with life-like grasses making a refreshing change from the faux cacti and palms.


For something that meets in the middle, Anthropologie's range features 100% natural bouquets with natural pastels mixed in with plains and grasses.

They come wrapped in craft paper, and make lovely gifts that last much longer than fresh bouquets.

We're also big fans of Rose & Grey's dried bunches, pictured at the top of this article and below. The preserved bunches incorporate a range of different colours and textures, including feathery grasses.


If you're working to a particular scheme, dyed natural flowers from Etsy make a striking display. Dip your toe in with subtle ombre and blush tones...

Or go for something striking and bold, like a cherry-red.

We love this blood-red Phalaris too – it would make a wonderful colour pop against grey or blue interiors.

Or, for something even wilder, there are neon pink bunches too.


Last but not least, go for a dark, daring and gothic theme. Dried flowers can lend themselves well to darker colours – something which is hard to find with fresh ones.

Bunches in plums and purples would also look striking with wheats and grasses thrown in.

Lotte Brouwer
Lotte Brouwer

Lotte is the Digital Editor for Livingetc, and has been with the website since its launch. She has a background in online journalism and writing for SEO, with previous editor roles at Good Living, Good Housekeeping, Country & Townhouse, and BBC Good Food among others, as well as her own successful interiors blog. When she's not busy writing or tracking analytics, she's doing up houses, two of which have features in interior design magazines. She's just finished doing up her house in Wimbledon, and is eyeing up Bath for her next project.