Diptyque celebrates 50th birthday with first-ever London pop-up

Pop in to the Diptyque London pop up for weekend events, workshops, customised engraving, embroidery, flower bars and limited edition products.

Diptyque has launched a two-week-long London pop-up shop to celebrate its 50th birthday.

Best known for iconic candles and diffusers, Diptyque opened the London pop-up shop on October 10 to mark its 50-year anniversary in perfume-making, and to honour L’Eau – the first niche, genderless perfume which Diptyque introduced in 1968.

The famed French perfumery is marking the 50 year milestone with a pop up at 10 Hanover Street, London, which is completely dedicated to genderless fragrances.

Open until October 22, the pop up features a mix of unique and interactive sensory experiences that honour the brand’s iconic designs and fragrances.

There’s an interactive “bar” that deconstructs each perfume into over 30 raw fragrance materials; experience each fragrance through ‘Click and Sniff’ technology which releases the scents of the raw materials into the air.

Pick up some postcards from the postcard wall – take home your favourites or send them to friends or family anywhere in the country (the stamps are on Diptyque).

The wall showcases a collection of 50 different postcards created with diptyque’s iconic imagery including oval designs, illustrations, perfumer and artist graphics, and raw material photographs.

Sniff your away around Room 34, an experiential room dedicated to l’eau de parfum 34 boulevard Saint Germain, where visitors can rediscover each fragrance in the 34 collection.

Or stop by for one of the in-store events; build your own fragrance whilst learning about diptyque’s fragrances and ingredients during a fragrance and flower workshop (book a flower workshop) on Tuesday October 16, from 6 to 8 pm or on Saturday October 20, from 10 to 12pm, 1 to 3 pm or from 4 to 6pm.

The Diptyque pop-up will also offer complimentary embroidering for all purchases on Friday  October 19 from 2 to 6pm.

The pop up is open until October 22 at 10 Hanover Street, W1S 1YQ London.

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