Diptyque celebrates 50th birthday with first-ever London pop-up

Diptyque has launched a two-week-long London pop-up shop to celebrate its 50th birthday.

Best known for iconic candles and diffusers, Diptyque opened the London pop-up shop on October 10 to mark its 50-year anniversary in perfume-making, and tohonour L’Eau – the first niche, genderless perfume whichDiptyque introduced in1968.

The famed French perfumery is marking the 50 year milestone with apop up at10 Hanover Street, London, which is completelydedicated to genderless fragrances.

Open until October 22, the pop up features a mix ofunique and interactive sensory experiences that honourthe brand’s iconic designs and fragrances.

There's an interactive “bar” that deconstructs each perfume into over 30 raw fragrance materials; experience each fragrance through 'Click and Sniff' technology which releases the scents of the raw materials into the air.

Pick up some postcards from the postcard wall – take home your favourites or send them to friends or family anywhere in the country(the stamps are on Diptyque).

The wall showcases acollection of 50 different postcards created with diptyque’s iconic imagery including oval designs, illustrations, perfumer and artist graphics, and raw material photographs.

Sniff your away around Room 34,an experiential room dedicated to l’eau de parfum 34 boulevard Saint Germain, where visitors canrediscover each fragrance in the 34 collection.

Or stop by for one of the in-store events; build your own fragrance whilst learning about diptyque’s fragrances and ingredients during a fragrance and flower workshop (book a flower workshop) onTuesday October 16, from 6 to 8 pm or onSaturday October 20, from 10 to 12pm, 1 to 3 pm or from 4 to 6pm.

The Diptyque pop-up will also offer complimentary embroidering for all purchases on Friday October 19 from 2 to 6pm.

The pop up is open until October 22 at10 Hanover Street, W1S 1YQ London.

Lotte Brouwer

Lotte is the Digital Editor for Livingetc, and has been with the website since its launch. She has a background in online journalism and writing for SEO, with previous editor roles at Good Living, Good Housekeeping, Country & Townhouse, and BBC Good Food among others, as well as her own successful interiors blog. When she's not busy writing or tracking analytics, she's doing up houses, two of which have features in interior design magazines. She's just finished doing up her house in Wimbledon, and is eyeing up Bath for her next project.