INDUSTRIAL VIBE #17

A whole lot of love. That’s what design guru Patrizia Moroso gives to everything she does – from creating style classics to building her fabulous family home.

Get the look: The light-box artwork is by Fathi Hassan. The blue modular sofa is Ron Arad’s Do-Lo-Rez for Moroso. The black chair is Tord Boontje’s Witch chair. The coffee tables are Moroccan. The cake sculptures are by Dragana Sapanjoš. The geometric Rontonton floor lights in the background are prototypes by Edward van Vliet.

THE PROPERTY

A two-storey, architect-designed house in Udine, northeast Italy. The entrance level opens into a long hallway with a large open-plan living area. There’s also a kitchen, two guest bedroom suites, a hammam and WC. Upstairs, there’s a family living room, kitchen, the master bedroom suite, three further bedrooms and two bathrooms.

ENTRANCE HALL

This is a cabin in the woods with a Moroso spin, reimagined as a series of intersecting black and rust-red boxes that slot into each other and progress from more public areas on the entry level floor to calmer, more private, family spaces upstairs. Patrizia and her husband wanted their home to be ‘a haven, but with a total connection with the outside landscape’. The entrance hall leads into the open-plan living area, with a ‘conversation pit’, (shown above) where Patrizia has informal meetings.

When it came to the architecture, Patrizia brought together Martino Berghinz and her good friend Patricia Urquiola (who originally trained in architecture).

Get the look: The Shadowy chair is by Tord Boontje for Moroso.

A mosaic based on a traditional Senegalese motif runs the length of the entrance hall.

Get the look: This is the Dew pouf by Nendo for Moroso. The photograph is by Boubacar Touré Mandémory.

GARDEN AND TERRACE

The house is built at the top of an incline, so the sightlines from balconies and windows just skim the tree tops. The seeds of inspiration had been sown over a decade ago, on a work trip the two women made to Australia. The colours of a trip to Uluru (Ayers Rock) stayed in their minds and fed into the design of the new house, with earthy reds, railings that are reminiscent of Uluru’s desert viewing platform and a cedar-clad exterior inspired by Australia’s boxy ‘uncomplicated’ outback houses.

Get the look: These are Tord Boontje’s O-Nest chairs for Moroso (foreground) and Sebastian Herkner’s Banjooli chairs, part of Moroso’s M’Afrique collection.

Throughout the house and garden, furniture adds standout colours and shapes that have become the hallmarks of Moroso. The mix is constantly being added to, but flux is all good in Patrizia’s book. Sebastian Herkner’s Banjooli chairs are inspired by the way ostriches spread their wings in their mating dance.

DOWNSTAIRS LIVING ROOM

This space is a vibrant overlaying of African artefacts with contemporary furniture and photography, set against black stucco walls and clay-red resin flooring.

Get the look: The floor is poured resin by Kerakoll. The painting is by Salam. This is the Fishbone table by Patricia Urquiola for Moroso. This is the Pipe Chair by Sebastian Herkner for Moroso and Marc Thorpe’s yellow Husk chair for Moroso. The rugs are by Golran for Moroso. The traditional furniture is from China.

HALLWAY AND STAIRS

The strong red and grey echo the blocky exterior architecture, while wood was chosen for the stairs to herald entering the softer, more private part of the house upstairs.

Get the look: Patricia Urquiola collaborated with Martino Berghinz on the architecture of the house.

KITCHEN

The space leads out to a tree-level balcony, where chairs inspired by husks of corn add vibrance and the architecture harks back to the outback houses of Australia.

Get the look: Marc Thorpe’s Husk chairs are part of Moroso’s M’Afrique collection. The kitchen is by Boffi.

UPSTAIRS LIVING ROOM

The upstairs is the more private part of the house, with wooden floors and white walls for a serene mood.

Get the look: The Joy pouf is by Edward van Vliet for Moroso. This is a Patricia Urquiola sofa. These are Net steel tables by Benjamin Hubert for Moroso. The rugs are by Golran for Moroso. The paintings are by Patrizia’s husband, artist, Salam.

The room has a scale that can take big, bold paintings and a mash-up of traditional African and modern Italian furniture.

Get the look: The paintings are by Salam.

UPSTAIRS DINING AREA

The family’s upstairs dining area overlooks the wilderness that was the main draw of the location. The multi-coloured chairs were a beautiful accident that happened when the factory switched to making a new batch in a different colour. The moulds produce a few chairs with swirls of the two, but it’s not possible to recreate them on a large scale.

Get the look: These are swirly Supernatural chairs by Ross Lovegrove for Moroso, mixed with Impossible Wood chairs by Doshi Levien for Moroso. This is the Countach table by Weisshaar/Kram for Moroso. These are Chasen ceiling lights by Patricia Urquiola for Flos.

This home celebrates the beautiful blurring of lines: between interior and exterior and between home and work, serving as a playground for the Moroso creative spirit to be let loose on a grand scale.

Get the look: The Fjord armchair and footstool are by Patricia Urquiola for Moroso, custom-made in African fabric. The Kub side tables are by Nendo for Moroso.

GUEST BEDROOM

Red, black and green bring soul into the space, while sections of glass maintain a flow in this woodland sleep zone.

Get the look: The wood chair is the YY chair by For Use/Numen for Moroso. The red Ukiyo table is by Tomita Kazuhiko for Moroso.

This is a place to admire the fruits of Moroso’s brave, brilliant design collaborations, but it is also a family home that radiates the warmth and creativity of its owner.

See more of Patrizia’s work at Moroso here.

Photography / James Merrell

 

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