As someone who loves playful color palettes, plush velvet cushions, ruffle trims, and quirky decorative trinkets, I’d describe my interior design style as modern, whimsical, and eclectic. A born-and-bred city girl, the classic country aesthetic has never been my thing — with plaid cushions and braided rugs feeling a little too twee and rustic for my more modern, kitschy taste.
However, the new textiles collection from Soho Home adopts a far more elevated and contemporary approach to modern farmhouse-style interiors — and Soho House & Co. interior designer Heather Gill explains that it actually draws inspiration from several different Soho House locations around the world. (And how can you not love that?)
“The floral and botanical patterns are influenced by the English countryside charm of Babington House and Soho Farmhouse — where traditional prints and layered textures create a warm, lived-in feel,” she describes. “Meanwhile, we looked to the relaxed, coastal aesthetic of our Houses in Barcelona and Malibu for lighter materials and natural finishes, while bold details were inspired by the artistic energy of Soho House New York.”
Combining classic florals and tactile woven fabrics with an opulent color palette and plenty of modern geometric motifs, these new Soho Home rugs, throws, and cushions will help make any space feel like a chic and elevated modern British countryside retreat. Here are the pieces that convinced me to go a bit 'country'.
This hand-painted Skylar pattern consists of a classic English floral motif, and can also be seen on the upholstery at Soho Farmhouse's Pen Yen restaurant. For this cushion, it’s been printed onto tactile tumbled linen, and also boasts earthy terracotta fringing for a slightly more modern feel.
This stunning rug is similar to the contemporary floral cushions and upholstery found in the bedrooms of the romantic and eclectic Babington House. Created using the ancient craft of block printing, it’s a stunning statement piece for layering under a bed or coffee table.
Inspired by the glamorous vibes of Soho House 76 Dean Street, this stunning cushion blends a classic hand-drawn floral pattern with a decadent gold-toned background, and statement monochrome striped piping.
With its soft and cozy wool finish, elegant tassels, and bold geometric woven design, this throw would look and feel lovely layered over the back of a sofa or armchair. Best of all, the terracotta color feels really earthy and inviting.
Drawing on the retro 1970s vibes of Soho White City House, the Auden cushion boasts a subtle repeated geometric pattern that’s been designed to subtly reinterpret traditional analogue equipment — in a nod to the building’s broadcasting history.
Snuggle up under this beautifully soft throw that’s been expertly woven by artisans in Italy from a blend of wool and recycled cashmere. Inspired by the throws found lying around Soho Farmhouse and Babington House, it’s a must for a modern country home.
With its sharp geometric pattern, striped monochrome piping, and retro orange color, this cushion is a real stand-out piece from the collection. “Introducing something unexpected like a bold or modern print to a country-inspired space can help create a really unique and visually intriguing feel,” Heather adds.
Taking inspiration from the abstract elements seen in the traditional woven ikats found throughout the bedrooms of Soho Farmhouse, this rug has a really warm and earthy feel. It comes in three different sizes — and the 20 x 30cm samples also double as really chic placemats.
They liked it so much they made the Skylar cushion in this gorgeous sky blue color, too. Complete with classic pink flowers, green foliage, and a matching fringe trim, it’s a classic country-inspired accessory.
Just as you’d expect from a luxurious country manor, the bedrooms at Babington House are richly layered, romantic, and seriously coyz. This cushion is the perfect opulent accessory for a decadent home.
Surrounded by monochrome striped piping, this ornate floral bedspread is another manor-worthy addition to a bedroom. It comes in two different sizes, and takes inspiration from classic floral patterns.
With its neutral color palette, and bold repeated botanical motif, there’s a lot to love about this square throw cushion. Style it with the Hetty Rug for a chic and cohesive Babington House look.
There are many ways you can go about embracing an elevated country aesthetic. “I like to incorporate natural stone and burnished brass finishes to contrast with the classic wooden elements, and also personalize the space with prints and colors in artwork and accent pillows,” says Heather Gill.
To stay in keeping with the countryside vibes, why not try decorating with floral patterns — using bold printed wallpapers, embroidered cushions, or botanical art prints?