What Is a Purse Bowl? This Is the Latest Trend to Streamline the Organization of Your Purse’s Contents in a Far More Clever Way
This TikTok trend will allow you to fashion every purse you own without forgetting the contents from your everyday bag


An embarrassingly high screen time comes with pros that are few and far between. However, one such advantage to being chronically online is finding gems amidst the chaos of trends that just won't stick. And purse bowls are golden.
When it comes to handbag storage, all your purses might be tidy, but their contents are most likely not. Guilty of this myself, I'll often end up sticking to my everyday bag, rather than truly getting use out of the other gorgeous bags in my wardrobe.
But what if I told you there is a solution that will keep your purse's contents in reach and organized so you can swap from bag to bag on a whim, without forgetting any of your essentials? This is a style of entryway organization I'm willing to take on board.
What Is a Purse Bowl?
In short, a clever little bowl to catch the contents of your bag day in and day out.
"It’s exactly what it sounds like," says professional organizer Meaghan Kessman. "A decorative bowl or basket that you keep by the door to drop your purse's daily contents in on your way into your home."
She goes on to point out that it’s a simple but stylish way to create a consistent landing spot for something you use every day, and I'm in total agreement. I first took note of this idea from Danielle Carolan's TikTok video and was curious to know if organizers are on the purse bowl boat, too.
And it turns out that this concept has Meaghan's stamp of approval. "They eliminate the 'where did I leave my stuff?' moment and keep your most-used items in one place," she notes. "It’s also a great way to keep your home looking tidy since you’re not dropping your bag's contents on the floor or counter."
Catchalls are a common entryway organizer, but having one dedicated to your handbag essentials will make life so much easier.
Be The First To Know
The Livingetc newsletters are your inside source for what’s shaping interiors now - and what’s next. Discover trend forecasts, smart style ideas, and curated shopping inspiration that brings design to life. Subscribe today and stay ahead of the curve.

Meaghan is a professional organizer and the founder of a full-service organizing firm based in Los Angeles. As a Southern California native, Meaghan has been passionate about organization since childhood. After a 20+ year career as a Digital Media Executive for companies such as Pandora Media and People Magazine, and three years living abroad with her family in London, she now has the opportunity to do what she's always wanted to do: create beautiful spaces through organization.
TikTok rules suggest an entryway, but I say there's room in a closet, too.
Color: Natural
If biophilic decluttering is your vibe, you'll love this Seagrass Woven Scalloped Footed Serving Bowl from M&S.
Color: Light Beige
Looking for fun ways to decorate with bobbin while entrusting a purse bowl? This Extra Large Metal Bowl from H&M will do the trick.
Color: Chrome
Chrome decor is everywhere, so why shouldn't this metallic hue douse your purse bowl, too? This Normann Copenhagen Fem Bowl from Holloways of Ludlow is my prime pick.
FAQs
Where Should You Place Your Purse Bowl?
Ideally, Meaghan recommends locating your purse bowl right by your main entryway. "On a console table, in the mudroom, or even on a bench or shelf near the door is perfect," she adds. "It should be easy to reach and part of your natural coming-and-going flow, so it becomes a habit."
Even Marie Kondo's entryway organization tips involve keeping a catchall in place, and the purse bowl is just an elevated, focused take on this brilliant idea.
Although an entryway is the best spot for a purse bowl, it might not be the smartest move if you're trying to make the most of a small entryway. Which is why I'm all for shifting purse bowls to wardrobes, too.
This way, the moment you saunter into your closet, you can tip your bag's contents into the purse bowl and pepper your pick of the day in with the rest of your organized handbags.
What's the Best Catchall for a Purse Bowl?
The way I see it, most sturdy bowls would work perfectly. However, it's better to go for solid glass, marble, or steel rather than delicate crystal and dainty ceramics to avoid cracking them at first empty.
Plus, it's just as important to avoid picking a bowl that's too large or too small. The former will inadvertently cause you to accumulate clutter, and the latter will lead to a messy entryway.
Lastly, keep it cute. Don't settle on just any dingy bowl for it's the first thing you see when you enter your home and can easily set false impressions for what's ahead.
My final thoughts? I'm obsessed. The idea of a purse bowl might not seem revolutionary to some, but as someone who is constantly having to buy multiple mini lip glosses, hand sanitizers, and mints for each purse, I can now save some coin and switch from purse to purse with this easy home organization idea. And it's all thanks to my screen time (ha).

Amiya is a Home Wellness Writer at Livingetc. She recently graduated with a Masters Degree in Magazine Journalism from City, University of London, and has lent her words to beauty, fashion, and health sections of lifestyle publications including Harper’s Bazaar and Women’s Health. Her experience as a research analyst has equipped her with an eye for emerging trends. When she’s off the clock, she can be found reading, listening to music, or overanalyzing her latest Co-Star update.
-
How Your Choice of Bathroom Finish Can Completely Change the Feel of Your Space
Whether a serene retreat or energising escape, there is a finish that fits with every interior style — here are six stylish options from ABI Interiors
-
Who Needs Ibiza? 3 Chic Alternatives a Travel Guru Says You Should Visit This Year Instead
There’s a new set of destinations with all the hedonism and beauty of the Balearic islands but with much fewer crowds — here’s where to head to next
-
Okay, We're In — Anthropologie Is Doing 'Tomato Girl Summer' Again This Year, so We Are Too
From garden-party table fare to sun-ripened scents, here’s everything a fictional Italian villa dweller would already have in her cart
-
H&M HOME Just Launched a Resort-Themed Collection Designed by a Hotel Design 'A-Lister'
Designed by trailblazing creative director Gabriella Khalil, founder of celebrity favorite beach estate Palm Heights, the retro-fueled line is "joyful, sunny, and elegantly simple"
-
This £250 Garden Chair Looks Like It Belongs at a Boutique Hotel — and Might Be the Best Backyard Buy of 2025
It’s modular. It’s eucalyptus wood. And yes, it’s from John Lewis
-
This New Collaboration Reinvents a Centuries-Old Bedding Style Into Something That Feels Totally Cool Again
Quilting may make you think of your grandmother, but this modern take from Glassette x Secret Linen Store feels like a breath of fresh air
-
Finally, a Stylish Desk to Work From Home On (and It Folds and Seamlessly Stores Away as Soon as It Hits 5pm)
Close your laptop, fold your desk, and leave the office out of sight and out of mind
-
Our Favorite Lamp From Matthew Williamson's Latest Pooky Collection Captures the Feel of a "Hedonistic Ibizan Marketplace"
With bold, punchy colors and an almost cosmic-like base, it completely flips the switch on bland lighting
-
Seclusion, in Style — These Are the Best Privacy Screens If You Want a Stylish Way to Block Out Neighbors and Passersby
They're a solution for overlooked gardens, hide unsightly views, and help you create a stylish outdoor sanctuary — these privacy screens get the job done
-
The Fifty: Summer 25 — An Extensive Editor-Approved List of the Hottest Homewares to Shop This Season
From the tabletop to the walls, floors, and outdoors, here's all the homewares that have caught this editor's eye for the season ahead