This month, fabric and wallpaper house Blithfield and artisanal homeware brand Wicklewood have together opened a brand new flagship store and showroom in London.
Called ‘Number 13’, and situated at at 13 Stratford Road, W8 in Kensington, the shop is a kaleidoscope of print, pattern and colour, bursting at the seams with colourful cushions, cosy quilts, gorgeous rugs, wallpapers and one-of-a-kind collectibles.
Following the success of several pop up shops in the past, this will be the new main flagship store and showroom, offering the unique opportunity to shop both brand’s full collections.
The curated space is decked out with the two brands' vibrant and eclectic styles, and will be a platform to launch new collections, offer design advice and host virtual events.
The showroom is of course decked out in Blithfield’s complete library of fabrics and wallpapers, including the newly launched Somerset collection which is full of colourful new prints, weaves and embroidered designs.
Alongside Wicklewood’s online collection, the shop will also debut a series of exciting new winter launches from Wicklewood, including their first dinnerware collection. 2021 will bring on more collaborations, including a furniture collab with artist and furniture design duo Tess and Alfred Newall.
And finally, as the icing on the cake, Wicklewood have launched a full design concierge, covering both brands, which offers customers complimentary private appointments where dedicated consultants will offer interior advice - from pairing prints to overhauling colour schemes.
Caroline Downing Nadel, co-founder of Wicklewood tells Livingetc: ‘this is a really exciting time for us – we’re delighted to be able to partner with Blithfield, to showcase our full collection and meet our wonderful customers.’
Liz Downing, co-founder of Blithfield added: ‘we’ve run a boutique showroom for many years now, and are really excited to be able to expand the space, as well as partnering with Wicklewood to offer what is really a full service approach to interior design.’
The shop's colour palette is already giving us spring 2021 vibes and we can't wait to stop by for a visit.
-
-
Introduce bright sophistication to your home with Cesar wall solution
Cesar’s customizable Dressup range offers everything you need to keep a refined space bright and airy this summer
-
Hallway paint ideas – 15 ways to give this narrow room big personality
Try these hallway paint ideas to transform this oft-ignored space and set the tone for your home
-
Black Friday furniture deals end today: shop up to 50% off this Cyber Monday
Black Friday furniture deals are due to end any minute. Don't miss out on up to 50% off Cyber Monday sales at Amara, Arlo & Jacob, Andrew Martin, West Elm, and many more
-
Black Friday bedding deals you won't want to miss: up to 50% off luxury bedding
Upgrade your bedding and get ready to hit hibernation mode with our pick of the best Black Friday bedding sales, including discounts at Liberty, John Lewis, Amara, and more
-
The simple way to a more sustainable and stylish life with Fisher & Paykel
This incredible new tech saves time, energy and has become the washing machine you need to know about
-
Forget Cottagecore - Flora Fantasia by House of Hackney is Cottage hardcore
House of Hackney's Flora Fantasia collection blends the romanticised rural aesthetic with riotous punk elements
-
Bert & May's new hexagon tiles collection is tapping into one of this year's biggest micro trends
Tap into the microtrend for hexagon tiles and make myriad patterns with this new collection from Bert & May
-
Matthew Williamson’s tip for renovating a house on a budget is so simple, but incredibly effective
Renovating a house on a budget? See the savvy ways to control costs when managing an interior redesign
-
The fabulous new Matthew Williamson furniture collection is a cocktail of color and print
This decorative Matthew Williamson furniture is the beautiful result of collaboration with Roome London
-
Out & Out's new furniture collection is full of stylish storage solutions
This stylish storage will have your home organised in a jiffy - whatever its size
