Until January 6, Milan’s iconic Piazza del Duomo becomes a glowing winter wonderland. At the heart of the ‘Wishes for Greatness’ installation is TCL, a global technology leader and Official Worldwide Olympic and Paralympic Partner. This spectacular showcase celebrates the Olympic spirit while highlighting TCL’s vision for immersive design and smart home innovation.
From the 29-meter-tall tree shimmering with festive lights to the sparkling village featuring five individually themed igloos centred around the continents, the exhibit is thoughtfully designed to engage and inspire. Visitors experience TCL’s role in shaping premium home entertainment with heartfelt wishes for the upcoming Olympics Winter Games.
A Peek Into TCL’s Winter Wonderland
At the center of the celebration is TCL, the Worldwide Olympic & Paralympic Partner in Home Audio-Visual Equipment and Appliances. Working with the City of Milan and the Milano Cortina 2026 Organizing Committee, TCL brings its Inspire Greatness vision to life, connecting visitors with the excitement of the upcoming Olympic and Paralympic Winter Games Milano Cortina 2026.
Through these immersive environments, the public experiences how design, technology, and human emotion intersect in public spaces.
Supported by TCL, five transparent igloos create unique design narratives that engage and inspire. Each igloo represents a different continent, blending cultural spirit with sensory experiences of light, sound, motion, and symbolism.
Bringing TCL’s Designer Electronics Home
Inside the ‘Harmony Theatre’ igloo—curated to reflect Europe’s grand opera houses—visitors discover TCL’s flagship innovations: the X11K QD-Mini LED TV with 14,000 dimming zones and Z100 Wireless Free Sound Speaker or cinematic sound without wires, delivering cinematic visuals and rich audio.
Guests can elevate the experience with RayNeo X3 Pro AR glasses, bringing figure skating sequences to life. This is where TCL’s innovations take on new meaning, not just as devices, but as elements that enrich how we live.
On visiting the installation, you can also find the TCL C series QD-Mini LED TV in action. With high picture quality designed to elevate every viewing moment, these TVs will help your at-home movie nights feel like a getaway to the cinema from the comfort of your entertainment room.
The C9K turns movie nights into cinema-like experiences, while the C8K offers a flexible balance — rich HDR picture quality, plus smooth motion and settings optimized for gamers. The C7K’s 144Hz refresh rate keeps fast action in sports, gaming, or action films free from blur, so you don’t miss a single moment of entertainment.
And if you’re seeking high picture quality at a more accessible price, the C6K delivers Mini LED color and contrast benefits. The C7K, C8K, and C9K all feature audio by Bang & Olufsen, creating detailed sound for versatile entertainment.
Going Beyond the Living Room
TCL’s expertise in home technology extends well beyond entertainment. The TCL Free Built-in Refrigerator reflects the brand’s reputation for stylish, high-performance appliances—crafted for seamless integration into modern kitchens. With smooth doors, clever bottom heat dissipation, and clean aesthetics, it combines functionality with design innovation, making everyday living smarter and more elegant.
By thoughtfully integrating display technology and aesthetic design, TCL shapes immersive home environments where everyday moments are shared, celebrated, and remembered—turning ordinary routines into extraordinary moments.
Going past just a seasonal display during the festive season, the ‘Wishes for Greatness’ winter wonderland lingers on as a design moment speaking to the concept of art imitating life. The display is open to the public until the 6th January 2026. And if you wish to bring even a glimmer of this wondrous seasonal spectacle home and gear up for the upcoming Olympic Winter Games, TCL’s extensive range of electronic homeware is ideal.
For more information on TCL and its luxury tech and homeware, visit https://www.tcl.com/eu/en.
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