The best pillows that don’t go flat

We've sleep-tested 10 of the best pillows that don't go flat. See our verdict below.

best pillows that dont go flat
(Image credit: John Lewis)

In need of a plump, relatively firm and filled pillow? We've found the best pillows that don't go flat. 

The perfect pillow is full, fluffy and won’t flatten with age. But how to choose when you can’t try before you buy? We've sleep-tested 10 of the best pillows to find out. To decide what’s right for you, think about how you sleep and what you want from your pillow. If you’re a fan of firmer neck support, try memory foam’s sturdier cushioning, and if you prefer a cloud-like number its feather all the way. Whatever you need, these are some of the best pillows designed to give you a better night's kip. Now, is it bedtime yet?

We've also rounded up the best pillows all round, as well as the best travel pillows for when we can finally book our long-haul holidays again...

The best pillows that don't go flat

best pillows that dont go flat

(Image credit: John Lewis)

1. John Lewis & Partners Natural Collection Siberian Goose Feather and Down

Low-budget, soft and easy to plump

Reasons to buy
+Good value for money+Machine washable+British made
Reasons to avoid
-May be too soft for some-Doesn’t include a cover

Offering the best bang for your buck, this pillow has a greater ratio of feathers to down meaning its soft but still provides support to help keep the spine aligned. It bounces back after a quick shake the morning after, and the Nomite™ mark means it's suitable for people with dust mite allergies. Fully washable up to 40°C makes it easy to keep in tip top shape. 

£30

85% Goose Feather, 15% Goose Down

best pillows that dont go flat

(Image credit: Otty)

2. Otty Pure Bamboo Memory Foam Pillow

Groundbreaking tech makes it impossible to flatten

Reasons to buy
+Sustainable material+Machine washable+Keeps you cooler+14 days return policy+Washable covers
Reasons to avoid
-Thickness may not suit everyone-Square edges can look unusual

This pioneering pillow - the first in the UK to be made of bamboo - has great airflow and added charcoal, famed for its natural antibacterial properties. Thick and rectangular, its supportive foam really moulds to your head and neck, which might take a couple of sleeps to get used to. But once you do, you may find that you can’t sleep on anything else. Cool to the touch, it can also help regulate temperature to keep you feeling cooler in summer and just right in the winter months.

£64.99

Bamboo with charcoal

best pillows that dont go flat

(Image credit: Dunelm)

3. Dunelm Dormeo Duo Feel Pillow

Two-sided design that is soft, supportive and won’t lose its shape

Reasons to buy
+Innovative design+Machine washable+Fully washable cover
Reasons to avoid
-Two-sided design may not suit everyone-More expensive

The unique 2-in-1 design combines two different support levels in the same pillow, so you can switch between them depending on how you feel. Choose the side with breathable Octaspring® technology for boosted neck support, or flip over for a classic pillow that is the opposite of firm. A huge word of mouth hit for those who want support but don’t like moulded or shaped foam, you can see why the Dormeo Duo Feel often sells out. Versatile and super cosy, it’s the ultimate buy-one-get-one-free offer. 

£50

the best pillows that dont go flat

(Image credit: Brook & Wilde)

4. Brook + Wilde Cavendish Duck Down Pillow

Bounces back to plumpness as soon as your head leaves

Reasons to buy
+100% white duck feathers+Machine washable
Reasons to avoid
-Very expensive -Initially may be firmer than you’re used to

100% new white feathers in the inner chamber, 80% new white down and 20% feathers in the outer chamber.

You might balk at the price tag (HOW much?!), but this is the Ritz of the pillow world. A luxury headrest with three ‘chambers’ filled with duck down and feather, its super soft and deep, providing great support. With 100% cotton twill casing, this is a great choice for those seeking pure sumptuous comfort. And it retains its structure beautifully. Sometimes you really do get what you pay for.

£109

the best pillows that dont go flat

(Image credit: scooms)

5. scooms Hungarian Goose Down Pillow

Get a guarantee that it won’t go flat or poky

Reasons to buy
+Ethically sourced +Comes with a 3-year guarantee+100% natural+Option to upgrade to king-size pillow width
Reasons to avoid
-Expensive-Online only so you can’t feel before you buy

Pillow inner core is 15% down and 85% feather, outer chambers are 90% down and 10% feather. 

£75 for standard size pillow, £99 for a king-size.

Breathable and springy, scooms only make this one pillow. So confident are they that you’ll love it, they offer a money-back guarantee. Although it initially feels too soft, it has surprising firmness to support the neck. Made of by-waste products of the food industry it also ticks the ethical box, and longterm reviews say it really doesn't go poky or lose it's shape.

best pillows that dont go flat

(Image credit: Tempur)

6. Tempur Comfort Pillow Original

Holds it shape without you having to lift a finger

Reasons to buy
+Machine washable at 60°C+Trusted, longstanding brand+30 night pillow trial
Reasons to avoid
-Higher end of budget-Dense, heavy feel can be off-putting

Never touched a Tempur before? You may be in for a shock when you experience the dense resistance of the memory foam, but sleeping on it might be the first time you’ve felt properly supported and comfortable. This pillow holds its shape without getting squidgy, and there’s no need for fluffing - it bounces right back to its original shape after every use. Plus, no matter how much you toss and turn, this pillow will stay put.

£99

best pillows that dont go flat

(Image credit: Kally Sleep)

7. The Kally Adjustable Pillow

No-sagging innovative design lets you choose how high you go

Reasons to buy
+Adjustable size +Suitable for any type of sleeping position +100% quilted cotton cover
Reasons to avoid
-Better for those seeking a high level of support

A fully customisable pillow that caters for all sleepers - front, back and side. It contains four removable inner pads which you can remove individually to adjust your pillow height, to a maximum of 22cm, making it one of the loftiest available. Fluffy yet firm, it is versatile and quick and easy to change the height, allowing you to experiment with what type of cushioning works best for you.

£39.99

best pillows that dont go flat

(Image credit: Argos)

8. Argos Home Supersoft Bounceback Firm Pillow

Springy budget option that holds its shape

Reasons to buy
+Bargain price +Machine washable
Reasons to avoid
-May be too soft for some-Doesn’t include a cover

At the lowest end of the price spectrum is this classic two-pack from Argos.Good quality and very comfortable, these pillows do exactly what they promise and don’t go lumpy. They easily boing back to their original shape after a good night’s sleep. No frills and no fancy over-promising, just a pocket-friendly pair of soft pillows. 

£11

How to choose the best pillow

The ‘best’ is a personal decision based on your preferences, budget and sleep style. Once you have an idea of what you want or need from your pillow, checking existing customer reviews will be helpful in determining the pros and cons. Lean on that feedback, and remember to especially look our for comments over long periods of use.