This year's most unexpected Christmas decorating trends

From "book trees" to Gothic trees to Kitschmas, these are the unusual decorating styles growing in popularity on Instagram

christmas decor
(Image credit: Oliver Perrott)

There's no shortage of Christmas decorating ideas this year, and our Christmas page is full of inspiration from festive front door ideas and entrance hall ideas to Christmas table setting and alternative Christmas tree ideas.

We've seen lots of new Christmas trends emerge, including more minimalist decor and clever ideas for small spaces. But these more unusual decorating ideas below are the ones dominating social media feeds this year.

1. Book tree

One of our favourite emerging trends is the growing popularity of "book trees". Previously confined to spaces like public libraries, photos from past years have inspired homeowners to create their own versions at home.

So far 35,000 people have taken to Instagram to share their #booktree creations.

It's a striking idea for in a home library or reading room of course, or as a secondary Christmas tree – for example at the bottom of the staircase or at the top of the landing.

A post shared by @daisy_at_home

A photo posted by on

One method is to stick to books in the same colour, for example books with a pine green cover, to create a Christmas tree effect.

A more festive approach is to wrap the book tower up in twinkling fairy lights.

2. Gothic Style

This style is not for everyone, but lovers of gothic culture have embraced a more dramatic colour palette this year, with nearly 16,000 sharing pictures of their #blackchristmastree. #Gothicchristmas has had nearly 8,000 shares, with around 3,000 people choosing Christmas tree decorations inspired by the film Nightmare before Christmas (#nightmarebeforechristmastree).

Gothic style aside, black is a very effective backdrop for creating extra drama, and for layering on golds and other metallics.

Pair a black tree with simple white decorations to create a more paired-back, monochrome scheme. 

3. Rainbow tree

Meanwhile at the complete opposite end of the spectrum, we've also been spotting flamboyant, multi-coloured rainbow trees, often inspired by gay pride.

16,000 #Rainbowtree snaps have already been uploaded to Instagram, with related tags including #rainbowchristmastree (2.7k+) and #rainbowchristmas (4.8k+).

Dip your toe into this kaleidoscopic decorating style by clustering baubles together by colour, to create a rainbow effect through baubles.

The rainbow trend isn't just for trees; people are taking to incorporating a wider range of colours in other Christmas decor too, creating a cheerful vibe during the coldest, greyest time of year.

4. Vintage vibes

This year, people are channelling Christmasses past, re-using vintage ornaments or decorating in a vintage-inspired style to create a nostalgic atmosphere.

#Vintagechristmas has seen over 538,000 posts already, ranging from treasured family heirlooms to more kitsch ornaments.

For a classically vintage vibe, one Instagram user shared a snap of their tree on a vintage sledge with a traditional Christmas sack.

Treasured vintage finds are also great for creating other festive vignettes around the home, for example as a table centrepiece.

5. Merry Kitschmas

Last but not least, #kitschmas is back (with over 56,000 posts), and this year seems to be more flamboyant and kitsch than ever, offering up plenty of quirky Christmas inspiration.

Our favourite? This utterly bonkers DIY wreath with recycled childrens' toys.