A first look at the Jonathan Adler X H&M Home collection
High Street favourite, H&M Home has released images of its hotly awaited collaboration withthe American designer, potter and author Jonathan Adler.
Find out more about Jonathan Adler.
Sharing a mutual love of a personality-driven and well-designed home, as you'd expect, the Jonathan Adler X H&M Homecollection includes a range of bold and irreverent decorative pieces. These include sculptures, vases, trays and boxes, and also mugs, candles, cushions and a throw - which we can't wait to get our hands on.
Check out the big reveal here...
Tapping into Jonathan’s belief that your home should make you happy, the Jonathan Adler and H&M Home collaboration focuses on the social areas of the living room and lounge, with the campaign images shot in Adler’s colourful New York City home.
With bright colours, vivid patterns and bold accents, the store says 'it's a collaboration that encourages customers to live glamorously'.
Known for his modern, glamorous aesthetic – with a whisper of irreverence – Jonathan established his company in New York City in 1993.
The brand’s manifesto underlies everything Jonathan designs: “We believe colours can’t clash;” “We believe minimalism is a bummer;” and, above all, “If your heirs won’t fight over it, we won’t make it.”
See more of Jonathan Adler's home here.
H&M Home’s Head of Design and Creative, Evelina Kravaev Söderberg, comments, “Our first design collaboration is a wonderful opportunity to continue championing personal style in the home and we could not have found a better partner than Jonathan Adler.
His boundless energy and passion for irreverence is infused in every piece of this collection and we’re so excited to be offering our customers a glimpse into the Jonathan Adler world”.
The collection will be available in H&M HOME Concept Stores in Regent Street, Westfield, London & Bullring, Birmingham as well as in Westfield, Stratford shop-in-shop and online at hm.com from next Thursday November 14th.
See 5 more reasons we loveH&M Home.
Jacky Parker is a London-based freelance journalist and content creator, specialising in interiors, travel and food. From buying guides and real home case studies to shopping and news pages, she produces a wide range of features for national magazines and SEO content for websites
A long-time contributor to Livingetc, as a member of the team, she regularly reports on the latest trends, speaking to experts and discovering the latest tips. Jacky has also written for other publications such as Homes and Gardens, Ideal Home, Red, Grand Designs, Sunday Times Style and AD, Country Homes and Interiors and ELLE Decoration.
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