This warehouse conversion in west London is pastel perfection

Industrial living that’s girly and glamorous? Yes, it can be done. The proof is in this warehouse conversion in west London that’s more gold than grit...

warehouse conversion in west London


A two-storey warehouse conversion in west London. The modern home has an open-plan living and dining area, a kitchen with terrace, plus a WC/shower room on the lower floor. Upstairs is the master bedroom with a dressing area, the bathroom and a spare bedroom.

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The two-bedroom conversion is on a still-slightly-rough-around-the-edges patch of west London.

This won’t be everyone’s idea of warehouse living. People walk in expecting to see a completely stark, industrial space. Instead, it’s very feminine and girly – with more gold than grit.

warehouse conversion in west London

It makes an unexpected dynamic between the loft-like frame and a softer, decorative side.

warehouse conversion in west London

Architectural elements are the crucial foil to these punchy pastel shades, and give a fresh zing to the space. The architects gave the intersecting steels of the building coats of rich purple and turquoise and also created a triangulated light fixture for the vaulted living area. This centrepiece has a hint of Eighties Top Of The Pops installations – but in a good way – with LEDs set into a candy pink aluminium framework.

warehouse conversion in west London


Because of the warehouse setting, it felt right to include some concrete in the design, so the home owner settled on awraparound wall and ceiling in the dining area, where its set against circus panels and bold pop art-feel pieces by artists including Anna Hymas and Ellie Howitt. As a result, the grey is more about adding texture than drowning out the colour. In addition, Dinesen flooring throughout helps smooth the rough edges.

warehouse conversion in west London

See Also: Bright ideas - exploring colour in the dining room


A structural steel in bold turquoise intersects industrial textures and fittings, while artworks help soften things up.

warehouse conversion in west London

The kitchen is unfussy without being ultra sterile. The starting point for the kitchen style was the vintage stainless steel island from a bakery.

warehouse conversion in west London

The bespoke shelves are made from scaffold clamps and faux scaffold boards, and sport a coral-shade trim that’s prettier than the building-site versions. The worktop, sink, upstand and splashback are in stainless steel.

warehouse conversion in west London


Inset shelving nooks - even the undersides of the staircase treads - get the colour treatment.

warehouse conversion in west London

(Image credit: Paul Massey)


Although a glass wall allows a sense of flow between upstairs and downstairs, each floor has a distinct mood. The downstairs areas is all about bright shades set against the rawer side of the industrial architecture, whereas upstairs feels more escapist.

warehouse conversion in west London

It’s still colourful, but is a little more glam, with gold taps and handles in the bathroom, while hinges, switches, bolts and Lee Broom lights in the bedroom give off a special gleam.

The bedroom overlooks the living area, the slice of glass intersected by purple steels and shiny golden bolts.

warehouse conversion in west London


The wallpaper adds to the bathroom's tropical cruise vibe, complete with porthole window.

warehouse conversion in west London

Bathroom fittings and taps are gold, but without being too bling.

warehouse conversion in west London


The shoe wardrobe was made bespoke.

warehouse conversion in west London

Alexander Own Architecture is

Photography / Paul Massey

See Also: Bathroom wallpaper ideas - prints and patterns with personality and panache for your smallest room


Shining a spotlight on the now and the next in home design and decor, Livingetc is the UK's best selling high end and contemporary home design magazine. As a brand, showcases the world's very best homes, and has access to leading international designers for insight and ideas. it was first published in 1998, and is currently edited by Pip McCormac.