“Scandifornia” Rugs Are the Next Big Thing — Get Ready for the Lovechild of Scandi Minimalism and Coastal Charm
Get ready for the hottest rug aesthetic you’ve never heard of


When Ruggable dropped its 2025 Trend Report, most of the styles — "Dark Elegance," "Color-Blocked Minimalism" — seemed pretty self-explanatory. But one poised-to-be-popular aesthetic stopped me hard in my tracks: “Coastal Scandifornia.” Even as a style editor steeped in these things, I had never heard of it. Obviously, I called in reinforcements.
“‘Scandifornia’ reinvents the coastal decor trend by combining seaside decor with Scandinavian minimalism,” Ruggable’s senior creative director, Cassandra Leisz, tells me. She describes these rugs as a blend of classic coastal motifs — think blue-and-white stripes or woven details — but “reimagined with a contemporary palette of sage, teal, and golden yellow.” The style is an easy way to inject pops of color into a dull space, she adds, making it the perfect remedy for anyone still recovering from the monochrome overload of the early 2020s.
After giving it another think, this unusual crossover actually makes perfect sense. Scandinavian minimalism has been the design movement to watch for years, and having already spawned an entire family of micro-trends — Coastal Grandmother, sea glass decor, 'Amalficore' (I could go on) — coastal interior styles were ripe for a fresh evolution.
“As coastal decor continues to be a trending interior aesthetic, Scandifornian design offers a fresh, modern take on the trend for 2025,” Cassandra continues. But why tell you when I can show you? Shop "Scandifornia," the coolest new rug trend that you've never heard of — until now.
Price: $169
Size: 2.5' x 7'
Cassandra Leisz, Ruggable’s senior creative director, points to the Coastal Linear Stripe Slate Rug as a perfect embodiment of the “Scandifornia” aesthetic. “Its mix of slate blue, soft taupe, and ivory adds a refined yet casual touch that complements both laid-back and sophisticated interiors,” she shares. And, as with all Ruggable designs, it’s conveniently washable.
Price: $249
Size: 6' Round
This patterned rug leans right into Scandi design principles with its restrained palette, clean lines, and iconic Nordic crosses. Growing up in California, I can also attest that it pairs seamlessly with the breezy, elevated boho vibe synonymous with the West Coast. The rug comes in various shapes and sizes, but the round option offers an especially compelling contrast to its linear motifs.
Price: $189
Size: 4' x 6'
Cassandra highlights this wave-inspired design for its “calming blue hues set against a Nordic-inspired backdrop.” Bold yet grounding, it’s the kind of hero piece that commands attention, anchoring any room with its dynamic pattern. Whether in a neutral space or paired with contrasting bolds like orange, this blue patterned rug makes a statement without overwhelming the room.
Price: $249
Size: 4' x 6'
There’s a lot to love about the “Gaia” tufted rug, which features an intentionally distressed, vintage-inspired design. Warm corals, ochre yellows, and soft charcoals blend serendipitously, lending an inviting, storied feel to this intricate piece. Lean fully into the Scandifornian look by styling it with woven accents and seafoam blues.
Price: $259
Size: 2.5' x 7'
You might remember this Goop x Ruggable rug from its drop last July — I certainly do. It’s been living rent-free in my mind ever since. With its understated teal tone and micro-patterned diamonds, it toes the line between California cool and Scandinavian subtlety.
Price: $289
Size: 4' x 6'
Rounding out this list is another Ruggable collaboration, this time with the delightfully eclectic designer and potter, Jonathan Adler. This ink-inspired line design is anchored by a “copper” hue, though for me, it immediately calls to mind rich, sandy beaches or coastal hiking trails after a fresh rain.
Be The First To Know
The Livingetc newsletters are your inside source for what’s shaping interiors now - and what’s next. Discover trend forecasts, smart style ideas, and curated shopping inspiration that brings design to life. Subscribe today and stay ahead of the curve.

Formerly covering fashion at L’Officiel USA, style maven Julia Demer brings her love of design to Livingetc’s world of interiors. As the title’s New York-based Style Editor, Julia's work reflects a sharp eye for detail and an innate passion for aesthetics. Her journey began with a strong foundation in design, honing her craft at renowned establishments like The Row and even establishing her own eponymous fashion brand. Julia’s design background is evident in the way she thoughtfully curates shopping edits, always maintaining a focus on emerging trends while preserving timeless sensibilities. For Julia, fashion and interiors go hand in hand, reflecting her lifelong commitment to perfecting the art of style.
-
The 'New British' Style? This Victorian London Home Embraces Its Owners' Global Background
Warm timber details, confident color pops, and an uninterrupted connection to the garden are the hallmarks of this relaxed yet design-forward family home
By Emma J Page
-
Muji Living Room Ideas — 5 Ways to Harness The Calming Qualities of This Japanese Design Style
Inspired by Japanese "zen" principles, Muji living rooms are all about cultivating a calming, tranquil space that nourishes the soul
By Lilith Hudson
-
NYC's New Rules Forced Me to Find a Chic Compost Bin — Here's 7 Options Significantly Cheaper Than the $300 Fine
Composting is now mandatory in NYC. Here’s how to do it stylishly
By Julia Demer
-
Jeremiah Brent Captures the Grit and Glamour of NYC in His New Loloi Collaboration
The TV-famous interior designer looked out of his own window — and hit the pavement — for a collection that turns city spirit into tactile design
By Julia Demer
-
Pleated Lampshades Are the Silhouette of the Season — I've Found 9 For Well Under $100 (You'll Never Guess Where)
Leave it to Walmart to bless us with a collection of stunning pleated lampshades — proving this old-fashioned feature can look fresh and modern
By Devin Toolen
-
I Found the "Healthiest” Bedding for Earth Month — Why Ettitude Is the Sustainable Sleep Label to Know
Softer than silk and smarter than cotton, Ettitude’s innovative take on bedding delivers luxury with a conscience
By Julia Demer
-
This Bistro-Style Detail Is the Most Charming Way to Elevate Your Dining Table, and Hosting Game, This Season
Get your dinner party plans ready, embroidered tablecloths are bringing personality back to your tablescape, and here's where to shop the look
By Olivia Wolfe
-
These Are the Flower Crowns I’m Wearing This Spring (Spoiler: They’re Actually for My Door)
Coachella confirmed the comeback of flower crowns. At home, they just go by another name: the spring wreath
By Julia Demer
-
Turns Out, Sustainable Design Can Be Chic, and Net-a-Porter's 'Net Sustain' Curation Is Proof — Here's What I'm Shopping
From the Net Sustain collection, Mud Australia's homeware is not only design-oriented, but eco-focused, too
By Devin Toolen
-
Iridescence Is Chrome’s More Playful, Hard-to-Define Cousin — And You're About to See It Everywhere
This kinetic finish signals a broader shift toward surfaces that move, shimmer, and surprise. Here's where to find it now
By Julia Demer