Fashion Brand RHODE Is Closing Down — So We're Shopping Their Fan-Favorite West Elm Bedding Collab Before It’s Gone
Now marks the end of an era for the fanciful fashion brand and one of our favorite collaborations. Shop RHODE x West Elm bedding for one last time


In just a few weeks, fanciful fashion brand RHODE will be closing its doors. “This wasn’t an easy decision for us, but ultimately, new and exciting dreams are calling us forward,” shared RHODE founders Purna Khatau and Phoebe Vickers in a heartfelt Instagram statement. While no updates have been given regarding their best-selling West Elm homeware collaboration, it’s safe to say once the current inventory sells out, it’s gone for good.
For fans of RHODE — diehard and casual alike — the news is a gut punch. Even I, not typically one for florals, found myself charmed by their frill-trimmed pillows and cheerfully patterned sheets. The brand’s colorful, carefree ethos transitioned seamlessly from dresses to duvets, earning a devoted following over the past decade.
The announcement comes two years after RHODE faced a high-profile trademark infringement dispute with Hailey Bieber, whose beauty brand of the same name launched in 2022. While it’s unclear if the closure relates to any lingering customer confusion, one thing is certain: if you’ve ever considered adding their floral-filled bedding sets into your repertoire, now’s the time.
“Looking back, it has been a wild ride — what began as an idea between two friends grew into something so much bigger than we could have ever imagined,” reflected Purna and Phoebe. “We are honored by the opportunities we were given, humbled by the talent we collaborated with, and grateful for all the friends we made along the way. Above all, we also had FUN!”
RHODE, and RHODE x West Elm, you will be missed.
Price: $49
This might just be my favorite piece from the collection: a jewel-toned botanical floral print framed with an unexpected teal border. Like the other designs in this cheerful lineup, its nostalgically fresh feel (made even breezier in cotton) pairs easily with other patterned sheets and pillows in the collection.
From: $99
If the Begonia napkin set featured in past Livingetc edits caught your eye, why not extend the charm to your bedroom? The vintage-inspired floral print is even sweeter at this scale. Choose from calming Lagoon blue or sunny Dijon yellow.
Price: $49
Boring bedscape? Enter the bolster — the best styling trick in the book. Its lean-lined linearity forms quite the contrast to ordinary pillows, and when paired with a charming thistle print like this, is all the more striking. Bonus: this throw pillow is great for neck support, too.
From: $169
Quilts deserve more love. Duvets have their place, but sometimes you need a finishing layer to feel properly tucked in. This vintage-inspired quilt is cheerful without feeling outdated, hand-quilted in India for a touch of artisanal charm. Plus, it’s reversible, so it’s basically a BOGO.
Price: $49
Pink and green — a color combo that feels like an instant mood boost. While I can’t pretend Wicked didn’t push this pillow cover over the edge for me, it’s the summery vibe that seals the deal. Perfect for brightening winter blues, it pairs beautifully with chocolate brown, cream, or baby blue bed linens.
From: $99
Blue might not traditionally be a neutral, but the soft heirloom charm of this sheet set could change your mind. Reminiscent of well-worn denim, it carries a nostalgic, comforting appeal. These sheets are ideal for layering — whether paired with florals from this collection or adding a playful pop beneath a solid duvet.
Be The First To Know
The Livingetc newsletter is your shortcut to the now and the next in home design. Subscribe today to receive a stunning free 200-page book of the best homes from around the world.
Formerly covering fashion at L’Officiel USA, style maven Julia Demer brings her love of design to Livingetc’s world of interiors. As the title’s New York-based Style Editor, Julia's work reflects a sharp eye for detail and an innate passion for aesthetics. Her journey began with a strong foundation in design, honing her craft at renowned establishments like The Row and even establishing her own eponymous fashion brand. Julia’s design background is evident in the way she thoughtfully curates shopping edits, always maintaining a focus on emerging trends while preserving timeless sensibilities. For Julia, fashion and interiors go hand in hand, reflecting her lifelong commitment to perfecting the art of style.
-
These Privacy Screens From QVC Are Just What You Need to Make Any Outdoor Space Feel More Secluded
Your outdoor space should feel like a secluded sanctuary. With privacy screens from QVC, you can make that happen in the most stylish way possible
By Devin Toolen Published
-
70s Color Palettes That Work for 2025 — 4 Designer-Approved Color 'Recipes' That Feel Modern Enough for Homes Today
It's time to bring out your paisley print and disco shoes — the golden yellows, olive greens, and deep purples of 70s color palettes are making a comeback
By Olivia Wolfe Published
-
These Privacy Screens From QVC Are Just What You Need to Make Any Outdoor Space Feel More Secluded
Your outdoor space should feel like a secluded sanctuary. With privacy screens from QVC, you can make that happen in the most stylish way possible
By Devin Toolen Published
-
Your Kitchenware Could Use Some Italian Elegance — Get the Look With Crate & Barrel's Tuscan Kitchen Collection
Complete with products all made from sleek, beige marble, this collection captures the rustic charm of Tuscany through practical kitchenware that's simply stunning
By Devin Toolen Published
-
Decorative Table Linens Might Be The Key To Making Your Tablescape Come to Life — A Designer Weighs In
Why settle for bland tablecloths, placemats, and napkins? From now on, we're styling our tables with exciting linens in all sorts of decorative colors and patterns
By Devin Toolen Published
-
These Michael Aram Candles Are Like a Work of Art — I Spent 45 Minutes in Store Finding the Best Fragrances
Aside from a captivating olfactory experience, Michael Aram candles offer a tasteful addition to your home decor through their decorative lids
By Devin Toolen Published
-
Scalloped Jute Rugs Are Having a Moment — I've Just Found the Best One Right Now With $50 Off
This Walmart rug does scallop trim so well. And combined with jute fabric? Consider this the summer rug of my dreams
By Devin Toolen Published
-
Drop the Lighter — This $15 Matchbox Is the Chic Home Accessory You’ll Want to Start Collecting
Meet the conversation-starting, candle-lighting, universal gift you’ll want by the dozen
By Julia Demer Published
-
Stop Hiding Your Clutter — These 9 Patterned Trays Will Instantly Elevate the Mess
Give odds and ends a new, artistic address
By Julia Demer Published
-
Portable Lamps Are Getting Better and Better, But This Anthro One Might Be My Favorite Yet
With its distinctive shape, glossy finish, and practical portability, this lamp is bound to enhance your home decor in more ways than one
By Devin Toolen Published