Interior design - our editor picks his favorite 10 rules the world's best designers always use

By following these ten basic rules of interior design you'll be able to create faultless modern schemes like the experts

white staircase with yellow cupboard
(Image credit: Kelly Hoppen)

Good interior design can make you feel amazing. It can uplift you, it can soothe you, and it can - truly - make you feel better about your life. The right color choice, the little bit of extra flair, the shape or curve or finer detail that brings a room together can uplift a room from ordinary to extraordinary.

'Interior design should be fun,' says Joa Studholme, head of color at Farrow and Ball. 'A little playful, a bit sophisticated, and used to create spaces that make you smile.'  

In my 20 years as an interiors journalist, I've interviewed countless interior designers,  watched trends come and go, and been inspired by numerous ideas. Here are the 10 I think apply best to design right now, the ones that have helped form Livingetc's view on what style looks like today. They are easy guidelines to allow you to create the perfect modern home, full of personality, charm, and rooms that enrich your soul.

Interior design - the 10 best rules to start you off

1. Put a person on your moodboard

moodboard for wild west style decor

A moodboard for a Livingetc shoot that included people living the vibe we were trying to create

(Image credit: Future)

When creating a moodboard, it can be hard to know where to begin. Which colors to pick, which fabrics to go for, how you want the room to make you feel. The chocies are overwhelming. 

That's why international interior designer Tara Bernerd always begins the process with a picture of a person, rather than a piece of furniture. 

'Always throw an image of a person into the mix from the start,' Tara says, using the example of a living room she created which had a picture of Robert Redford. 'It could be a hand holding a handbag over a shoulder, a woman in a linen suit, the clunk of a tortoiseshell bracelet that speaks to me about how I want to feel when I'm in the room. This helps you to center the DNA of the the space, to work out what the story is and who or what you're trying to create the decor for - specifically, how you want to feel when you're in the room. By distilling that attitude into every design choice you then go on to make, you can easily create a cohesive look that has an emotion at its core.'

2. Get the feeling of a room right

white living room with white sofa and chairs and a dog

(Image credit: Romanek Design Studio)

Using an evocative person to help you build the mood of a room is key to a successful end result. Because no matter how you want a room to make you feel - calmed, uplifted, energized - that emotion is what stays with someone far longer than how it looked. 

'People don't remember every piece of furniture in a room,' says the interior designer Brigette Romanek. 'But they will remember how they felt when they were in it.' 

So focus less on having the right stuff, and instead, more on having the right energy. 'More than ever, I think good decor is about energy,' Brigette says. 'If you can create a space people want to sit in for hours, and have drinks or chats or good times, then you'll be making yourself and others happy.'

The short way to do this is to ask yourself how you want to feel in room. If it's comforted, then go for darker colors and layered textures. If it's uplifted, then go for lighter colors and rounder shapes. 

3. Begin your decor with a conversation piece

picture of a flamingo on a marble fireplace in a white living room

(Image credit: Future)

Award winning designer Yinka Ilori agrees with Brigette Romanek that what matters most is what people take away from a room. 'I like to think of design as a way to make memories,' he says. 'By getting people to laugh or share a good time together, you're allowing them to create a shared memory, which is a way for them to feel connected.'

He suggests that the best way to do this is to begin with what the talking point will be, and work outwards from that. 'When you’re decorating a room, your starting point should be ‘what is the takeaway going to be?’' Yinka says. 'It could be a color, a texture, a word - or a flamingo! - , but knowing what the key moment will be allows you to create a real design story.'

4. Know the differences between all the whites

School House White on the walls

Walls painted in School House White by Farrow and Ball

(Image credit: Farrow and Ball)

The amount of white paints available is overwhelming. Thankfully, there are some simple rules for picking the right one for your room. This involves looking at the pigments that have gone into each white - these are always listed on any paint brand's website - and choosing the ones that make sense in the space you have.

'Simply put, use whites with blue tints for cool, urban spaces, as they have a Scandinavian design feel to them which is really contemporary,' says Farrow and Ball's head of color Joa Studholme. 'Red-tinged whites work for warmer urban spaces, as they reflect and enhance the brick that tends to surround them, and add a note of coziness ideal for a family space. Green whites look good in cool country homes - think the modern farmhouse vibe - while yellow whites are ideal for more traditional rustic spaces.'

Joa says that if you're nervous of making the wrong choice then stick to softer whites, rather than the more brilliantly white paints. 'I've created School House White, Shaded White, Shadow White and Dropcloth for Farrow and Ball, and they all have a stony base to them,' she says. 'You just can’t use them wrongly.'

5. Never use a color in isolation

living room with green curved sofa pink walls and stripy coffee table

Design by LALA Reimagined

(Image credit: Roberto Garcia)

Another hard part of interior design is making a house feel cohesive. But linking spaces together, even if you've gone for a maximalist color palette, is straightforward and turns your home into somewhere that reads as artful, considered and well thought out. 

This comes down to never just using a color once in your home. 'There does have to be a through line,' says the stylist and fashion legend Lucinda Chambers. 'Diana Vreeland always said that the eye had to travel, and when you walk into my house there are always colors that link spaces. I have an electric yellow dining room, but in the hall there is a picture by Jack Davison with a tiny bit of yellow in it. This sort of creeping color is so unobtrusive the person won’t even register it, but it’s a connection, and it sinks in by osmosis.'

Within a room, this is a clever way to approach using pattern. Despite the striped coffee table by Patricia Urquiola for Artemest seeming like a tough piece to blend into a scheme, every color in it is used again elsewhere in the scheme.

6. Don't have a default for ceilings

a living room in khaki green and pink, with orange accents

(Image credit: Margaret de Lange. Stylist: Kirsten Visdal. Color design: KOI Colour Studio)

As to when and how to paint a ceiling or not, there is no hard and fast rule. Instead, it depends purely on the space itself.

On the whole, rooms where the ceilings aren't just white by default are more interesting and contemporary. However, you can base this decision on the height of the walls.

'If you have low rooms, you should always use the same color on the walls and ceiling so your eye can’t tell where the wall ends,' says Farrow and Ball's Joa Studholme. 'If you’re lucky enough to have tall spaces, you can highlight them a bit more, by contrasting a soft white with stronger color on the walls.'

There is also a third way - picking a color that is neither on the walls nor white. 

'The warm green on the ceiling [above] is perfectly in order because it relates very strongly with the khaki at the lower level,' says Little Greene's creative director Ruth Mottershead. 'It is a similar tonal strength to the terracotta wall color and so does not compete. In this case, the ceiling color is a diluted version of the khaki. This is a clever way of decorating without pure white as these very diluted colors behave as white and satisfy the requirement for a lighter ceiling whilst maintaining a more comprehensive scheme. To choose the correct diluted color for the ceiling, pick one of the key colours in the design scheme and find a white with a hint of a similar hue.'

7. Don't try and be fashionable with the floor

Green kitchen in colorful Edwardian beachside retreat in Kent

(Image credit: Future/ Mark C. O'Flaherty)

Realistically, a floor is something you will only change once in the entire time you live in a house. Maybe twice, if you're updating the carpet. And while flooring trends come and go  - with cork being bang on for right now - you want to make a decision you can live with for many years.

'It pays not to be too fashionable with flooring,' says the interior designer Russell Sage. 'Opt for a material with longevity rather than something that is on trend. While very stylish at the moment, a white carpet isn't going to be practical.'

Instead, timeless choices like herringbone parquet, a checkerboard entryway or wooden boards will age gracefully as you live in a house, working with every other decor update you will inevitably make.

8. Storage needs to be built in

Living room shelving in curved alcoves

(Image credit: Zeke Ruelas)

For a room to be usable and functional, storage needs to be incorporated into the very fabric of the scheme. There is a huge amount of joy to be found in having stuff, but only if you know how to store it.

When the experts are thinking about interior design, they're always thinking about how and where they'll be adding storage. Drawers are usually more useful, as you don't have to keep everything in them tidy while on display - always include some in any living room shelving.

'Consider what you're wanting to store, how often you need to access it, and how easy it will be to do so,' says the interior designer Clare Gaskin. 'Consider what you're wanting to store, how often you need to access it, and how easy it will be to do so. Sometimes drawers can work really well, other times, access from the top is best.'

Clare suggests looking for hidden spaces in every room to keep more of your things. 'Banquette seating can be designed with drawers of lift-up storage, while any available recesses can be used for storage, with discreet knobs or push catches for access. Smaller voids may just be a space for keys, but every little counts!'

9. The placement of seating matters

white living room robert stillin

(Image credit: Robert Stillin)

There is a big sofa trend at the moment for conversational seating. For furniture with curved edges that draw people together and allow them to feel cocooned, connected, and like they'd want to chat.

This vibe can easily be achieved with any seating. 'I'll angle seats towards each other to create conversational pools,' says the designer Robert Stilin. Many of his rooms center on a sofa, and two matching armchairs that face in towards the sofa, encouraging discourse between anyone who sits in them. It's a mood shift away from making the living room TV the focus, and part of a wider trend, spoken about earlier, for rooms that help people forge bonds. What this means is that simply by the angle of a chair, the way it faces another rather than the television, you can shidt the entire mood of the room.

10. If in doubt, stay neutral on the walls

white staircase with yellow cupboard

(Image credit: Kelly Hoppen)

While many designers are confident and accomplished enough to use bold prints and clashing colors, it can be daunting to know what to pair. Fortunately, neutral color schemes are far from boring, and pale really is interesting.

'Beige has never left us,' says the internationally acclaimed designer Kelly Hoppen. 'Think of it as the perfect base color, like when you’re putting on make up. You apply it first, then layer other things on top. It’s ideal for this.' 

She suggests using it on the walls, then going bolder on the furniture. 'I really like yellow, and pops of red,' Kelly says. 'Emerald greens and whites and then black for the floors.  A modern red chair or footstool and then an old tapestry on the wall.'

Designer of the moment Beata Heuman agrees. 'The best way to dabble in color is to keep walls neutral, then add a splash with furnishings,' she says. 'This also works if you have a large open plan space. Keep walls light, then layer in color - the more the better. If there's a bit of everything, nothing looks out of place.'

The editor of Livingetc, Pip Rich (formerly Pip McCormac) is a lifestyle journalist of almost 20 years experience working for some of the UK's biggest titles. As well as holding staff positions at Sunday Times Style, Red and Grazia he has written for the Guardian, The Telegraph, The Times and ES Magazine. The host of Livingetc's podcast Home Truths, Pip has also published three books - his most recent, A New Leaf, was released in December 2021 and is about the homes of architects who have filled their spaces with houseplants.  He has recently moved out of London - and a home that ELLE Decoration called one of the ten best small spaces in the world - to start a new renovation project in Somerset.