As most of us know, great storage is the key to keeping your bathroom tidy and clutter free. As it's rare to have oodles of room for cupboards, great planning is essential in order to maximise your space.

If your aim is to keep everyday practicals tucked discreetly out of sight, then push-click drawer units and handle-free cupboards are your friend, particularly if they can be housed in a recess.

Prefer a more characterful look? Consider a vintage medicine cabinet or an up-cycled chest of drawers, like the examples ahead.

On the other hand, you might want to make a display of perfumes and potions, particularly if they're contained in pretty packaging – in which case show off your favourite or most used bottles and jars in a decorative glass cabinet or on open shelving.

Check out these bathroom flooring ideas.

If staying tidy doesn't come naturally to you or others in your family, make it easier for them by installing a vanity unit with drawers or a cupboard rather than just a basin. Those that are wall hung rather than positioned on the floor still give the illusion of space and the storage space will ensure there's a place for towels, toiletries and other bathroom essentials.

If space is a particular issue, or you have an oddly shaped room, then commission bespoke storage – the designer will use every centimetre in the room wisely and you won't regret the investment.

No space for a towel rack? Hang them from a hook on the back of the door, mount a shelf above the door, orgo for an edgy industrial look with pipe-style towel rails. Look around and you're bound to find some dead space – be it on the wall above the loo, above the bath, beneath the basin or in an alcove.

See these Seven Steps to a Beautiful Bathroom.

Zen

Zen

Marie Kondo eat your heart out. Clever carpentry is the secret to this glamorous and well-ordered scheme. The shelves provide ample space for towels and bathrobes, while drawers are perfect for nail varnishes, toiletries and make-up. Get the look: The en suite was designed by Vincent Van Duysen.

Mirrored

Mirrored

You can just about make out the built-in mirrored shelving, cleverly blending into the mirrored background. A curtain rail below the sink makes it easy to grab things, while keeping clutter out of sight. Get the look: The marble double-basin and mirrored cupboard were designed by Charlotte Crosland Interiors and made by Nick Hilliard at Redhouse. The ceiling light is by Hector Finch.

Etagere

Etagere

A brass open shelving unit is a glam way to store towels and trinkets. Get the look: Etagere by Bernhardt

Concealed

Concealed

Integrated and concealed built-in cupboards provide extra storage.

Geometric

Geometric

Here, bespoke units with recessed handles subtly echo the geometric mood of the mirror and lights. Get the look: The vanity unit was made bespoke by Studio DB. These are Aurora pendants by Oregon brand Cedar & Moss. The mirror is by New York-based Matter.

ALL IN ONE

ALL IN ONE

This is one of the few spaces in the apartment to have a pop of colour. The red cross is an old pharmacy sign. Get the look The concrete floor tiles were brought back from Morocco.

max the space

max the space

This room has a contemporary feel, but careful use of materials links it with the more traditional elements elsewhere – the metro tiles match those in the utility room and the natural wood of the cabinets mirrors the furnishing throughout. Get the look The bathroom cabinet was designed by Stephen Akehurst. Try CP Hart for similar. Head to Mandarin Stone for limestone floor tiles. The Jade lamp table (used as a stool) is by Wilhelmina McCarroll for Zuster in Melbourne. Try Objekten for similar.

GOLDEN TOUCH

GOLDEN TOUCH

A vintage chest was transformed into this gorgeous vanity unit. Get the look Get a custom-made leather headboard like this one from The Headboard Workshop. Find other versions of this Traccia Bird Leg side table by Meret Oppenheim at 1stdibs. com. Designs by House of Honey.

AGAINST THE GRAIN

AGAINST THE GRAIN

Warm wood, dark slate and bronze accessories create a soothing retreat. Get the look The slate floor tiles are from Danish firm Ölands Stenmontage. This is Dornbracht brassware. The vanity unit was made in Dinesen HeartOak.

SLEEK RETREAT

SLEEK RETREAT

The simple vanity unit has a sleek, streamlined look, while the marble tiles add a touch of luxury. Get the look The Corian-topped vanity unit was designed and made by Lee Redmond Interiors. The marble wall tiles are from Tower Ceramics. The tap is from the Axor Starck collection by Philippe Starck for Hansgrohe.

Modern Lines

Modern Lines

The monochrome palette and modern freestanding bathtub with matching his and hers sinks create a chic hotel-like interior. Simple ovals, marble and a micro cement floor keep things serene and uncomplicated. Get the look: The basins and bath are from Victoria + Albert. The taps and bath filler are by Bagno Design. The marble is from Venice Marble. The bespoke vanity unit features Buster + Punch handles. The mirrors are from The White Company.

Light And Airy

Light And Airy

Open shelving keeps this bathroom feeling spacious – you could store smaller items away in tidy boxes. The minimalist mood in here brings a welcome note of calm. All soothing lines and textures, while the veins of the marble are almost hypnotising. Get the look: The bath and basin unit are made in Arabescato Paonazzo marble, similar to that used in the kitchen. The custom-made brass stand was designed by Peter Mikic. This brass wall light is by Collier Webb. The taps are by Lefroy Brooks. The towel rails are by Bard & Brazier.

Wall To Wall

Wall To Wall

Built-in wall-to-wall cabinetry provides ample storage, keeping this monochrome bathroom clutter-free. Get the look: The statuary marble tile design, framed mirrors and washstand are by Tamzin Greenhill Designs.

CUPBOARD LOVE

CUPBOARD LOVE

The centrally placed tub and walk-in shower, accessed from both sides, create a sense of spaciousness. Cupboards built into the recesses either side provide ample storage for towels and toiletries. Get the look The wall, cupboard doors and bath – a reclaimed design bought from Lassco – are all painted in Stiffkey Blue estate emulsion by Farrow & Ball. The marble splashback and floor tiles and glass shower screen are from Fired Earth.

Wall, Interrupted

Wall, Interrupted

Instead of one long uninterrupted alcove above the bath, there are several – each one a slightly different height and shape. This helps to break up the wall, and add interest. Get the look: The bath is a concrete trough from Mole Valley Farmers. The white pottery is from Made.com. The bathroom sink is an old wood dough bowl from eBay.

Basket Case

Basket Case

Simple decorative baskets kept under the sink create a relaxed, bohemian vibe. Ribbed-glass Crittall doors separate the shower and WC from the basin, located in the bedroom. Painting ceilings in the same shade as the walls gives rooms a cohesive, cocooning feel. Get the look: The bespoke basin was made with a Béton Ciré finish. The 19th-century French oeil-de-boeuf (bull’s eye) zinc window mirror is from Anton & K. The walls and ceiling are painted in Felt IV flat emulsion by Paint & Paper Library.

His And Hers

His And Hers

Painting the his and hers bathroom cabinets in a pale grey helps showcase the beauty of the marble surface and create a serene, spa-like feel. Get the look: The bath, basins and taps are all by Duravit. The marble surface is by Valter Eklund. The photograph reflected in the mirror is by Andreas Von Gegerfelt.

Full Length

Full Length

A full length narrow cabinet provides all the storage you need for a family bathroom. Get the look: The taps and shower are by Vola. The bathtub is from Ma Salle de Bain. The double basin is from CP Hart.

Brass Details

Brass Details

Raised towel rails above the bath keep towels handy while staying relatively out of the way. The vanity unit has built in storage with matching brass handles. Get the look: The wall tiles are from Waterworks, the roll top bath is from Sunrise Speciality and the tap is from Waterworks. The sink unit was custom-made, the basin is by Kohler and the Henry tap is by Waterworks.

Open Vanity

Open Vanity

A simple vanity unit provides open storage – ideal for tidy boxes or neat piles of towels – while jewelled drawers keep clutter out of sight. Get the look: The marble slabs are from Stone Age and the bespoke unit with mother-of-pearl drawers is by Carden Cunietti. This bath and basin are by Agape. The Lotus Flower wall lights are by Valerie Wade. The Hamman towel is by Khadi and Co at The Conran Shop, which also supplied the back brush.

Vintage

Vintage

A mix of antique pieces and modern touches, such as the Chinese cabinet and contemporary patterned floor tiles give this bathroom a bohemian face-lift. Get the look: The basins are from Ksar Living, Ibiza. The wall lights are by Vaughan. The ceiling light is the Z1 by Ay Illuminate. The mirrors are by Pomax. The antique Chinese cabinet is from October Interior. The Lazy Sofa bath is by B Dutch. The tiles are by Popham Design.