Icons Only — Novogratz x Momeni Debuts an Indoor-Outdoor Rug Collection Inspired by the Most Influential Art Movements

Gallery looks + patio-to-parlor durability = icon status

Nogratz x Momeni indoor-outdoor patterned rugs
Ever heard of a gallery floor? Novogratz by Momeni delivers art-forward underfoot moments — a lineup designed by icons, inspired by icons, and built to live colorfully, inside and out.
(Image credit: Wayfair)

Think of the most recognizable elements from 20th-century design: Bauhaus geometry, Postmodern color, Matisse-like botanicals — all come to mind. Now imagine them reworked for modern life, then placed underfoot. That’s the energy of the Novogratz and Momeni's latest collaboration: a seven-style series of indoor-outdoor rugs inspired by monumental art movements.

The lineup is aptly named — Icon — and arrives right on time. Summer calls for optimism, and few things shift a space's energy like a bold graphic underfoot. What sets this collection apart is its flexibility: patterns that look like they belong indoors, built from materials that don’t care if they end up outside. Most outdoor rugs feel like a compromise — safely beige, overtly utilitarian. These don’t play it safe. And thank goodness.

The collaboration plays to each brand’s strengths: Momeni brings the technical rug-making expertise; Novogratz brings a lifestyle sensibility rooted in color, play, and ease. And the materials are just as considered: everything is woven from durable polypropylene, meaning they’re coffee-proof, patio-proof, and ready for whatever. You can walk on them barefoot with a Negroni in hand, and not worry about the consequences.

These rugs aren't matchy-matchy. That’s the point. A dotted rug in the living room, stripes on the terrace — it’s a conversation. What you get is a low-commitment way to make a high-impact statement. Your floors get the art education. You, icon, just get to enjoy it.

Styling matters. A lot. Head to our rug placement guide for foolproof tips that work across patios, parlors, and everything in between.

Julia Demer
Style Editor

Formerly covering fashion at L’Officiel USA, style maven Julia Demer brings her love of design to Livingetc’s world of interiors. As the title’s New York-based Style Editor, Julia's work reflects a sharp eye for detail and an innate passion for aesthetics. Her journey began with a strong foundation in design, honing her craft at renowned establishments like The Row and even establishing her own eponymous fashion brand. Julia’s design background is evident in the way she thoughtfully curates shopping edits, always maintaining a focus on emerging trends while preserving timeless sensibilities. For Julia, fashion and interiors go hand in hand, reflecting her lifelong commitment to perfecting the art of style.