Trend Forecasters Have Finally Revealed a Kitchen Look That Will Take Over 2024

Say hello to "rough luxury" - the kitchen trend that combines elegant materials with raw, rustic ones for a look that feels expensive yet friendly, too

A kitchen with a marble countertop, and wooden cabinets and stools
(Image credit: NAINOA)

When it comes to kitchen trend, there's a shift in the way people now want this space to look and feel. Luxury and timelessness have become the staples in this busy room where you cook and even socialize. But there's also that need for it to be warm, welcoming, and cozy; somewhere you can spend hours without feeling uncomfortable. This has led to a new trend that experts have now christened as "rough luxury".

This new brand of modern kitchen mixes materials that spell elegance and earthiness. But what does this space look like and feel like? And is it practical? Experts answer all the burning questions.

What is rough luxury?

If you've always found rustic kitchens charming but a bit too raw, then this design trend might be the one for you, as it effortlessly mixes modern and organic in a fresh, welcoming way.

'In kitchen design, the interplay of refined and rustic materials creates a captivating visual contrast,' says interior designer Kerrie Kelly. 'Think of pairing materials like marble with distressed wood or quartz with rugged stone...this contrast can evoke a sense of "rough luxury."

'It's all about designing with natural elements and working out how these elements should work in tandem,' says Marie Flanigan, founder of Marie Flanigan Interiors. 'I think the most important part of using rustic materials is balancing them with updated and elevated finishes so that the design does not feel dated.'

What materials can be used to create this look?

1. Steel and wood

A steel range with wooden cabinets, flooring and quartz countertop

(Image credit: Reena Sotropa In House Design)

There's been a recent trend of stainless steel kitchens (also seen in David Beckham's kitchen), showcasing industrial, restaurant-like qualities. But if this style feels a bit too cold for you, you could consider mixing in other earthy materials to balance the visuals.

'Think sleek stainless steel alongside warm, natural wood tones to create a harmonious balance in the space,' says Kerrie. 'Hestan appliances, for instance, epitomize the essence of "rough luxury" in kitchen design. Their sleek, high-performance stainless steel and vibrant lacquer-like finishes with their signature Marquis handle bring a refined yet robust quality to the space. Pairing these premium appliances with natural materials like reclaimed wood or textured stone countertops creates a stunning contrast, elevating a kitchen's aesthetic while ensuring top-notch functionality.'

'Essentially mixing contrasting materials can create an imperfectly luxurious atmosphere in any kitchen,' says Richard Misso, creative director of The Stylesmiths.

2. Marble and limestone

A kitchen with marble island, and limestone flooring

(Image credit: Marie Flanigan Interiors)

While marble kitchens are a timeless choice, with this material seen in more and more homes, a great way to add an organic charm to the all-white space could be with natural stone.

'In this kitchen, I tried to use materials that are native to the area, like reclaimed wood beams, limestone flooring, an Austin stone backsplash, and white oak,' says Marie. 'The space still feels light, bright, and open. The backsplash is cut to enhance the rough edges of the stone and I love how this texture contrasts the smooth and glossy Calacatta counters. To ensure this new build didn’t feel overly rustic we mixed rift-cut white oak cabinets with a more modern storage and a waterfall edge on the island.'

'As the home is on a lake in Texas, we wanted to make the interior and exterior feel like seamless transitions between spaces,' says Marie

3. Zellige tiles and natural stone

a wood kitchen with green backsplash and upper cabinets

(Image credit: Rett Peak. Design: MeetWest Studio)

Kitchens with zellige tiles have been gaining momentum lately, as they add depth, texture, and movement to any type of space.

'Moroccan Zellige tiles are hand-made tiles that originated from Morocco, made from a blend of local clay and then glazed and fired, resulting in a surface with various irregularities that give each tile a unique look,' says Richard. 'Applied to walls or as a backsplash, the variety of tone, flatness, depth, and shade is perfect for "rough luxury". Pair it with natural stone such as marble countertops and timber cabinetry.'

4. Vintage lighting with modern hardware

A kitchen with vintage pendant lights and brass hardware

(Image credit: Avery Nicole Photography. Studio credit Ariel Bleich Design)

And finally, 'hardware and lighting are always the jewelry of the space and another opportunity to add modern, elevated touches that provide balance to a primitive feel,' says Marie.'

'Vintage lighting is perfect for focal point lighting such as a statement pendant or a wall sconce,' says Richard. 'Modern kitchens can sometimes look soul-less, too shiny and new. Adding some vintage lighting and pairing some of the finishes with the newer items such as brass details in the taps or knobs can establish a sense of belonging or history.

Think brass knobs and taps, cool blue Amazonite pulls, high-shine handles, and more. Look to kitchen hardware trends to see what would look fresh and modern.

Is Rough Luxury a Practical Design Choice?

A double height kitchen with wooden ceiling, cabinetry and stools, and a marble island

(Image credit: NAINOA)

So, the question arises - while the design may feel and look appealing, is it going to become an outdated kitchen trend over time, or does it have the potential to be a timeless one?

'Functionality is key in kitchens,' says Kerrie. 'Blending diverse materials, while visually striking, needs to ensure that they remain practical for their respective purposes. This is possible. For instance, durable and stain-resistant surfaces like quartz or stainless steel can coexist seamlessly with more tactile and textured materials like wood, providing both aesthetic appeal and functional durability for a well-rounded culinary space.'

3 products to incorporate rough luxury in kitchens

Design Editor

Aditi Sharma Maheshwari is the Design Editor at Livingetc. She is an architecture and design journalist with over 10 years of experience. She's worked at some of the leading media houses in India such as Elle Decor, Houzz and Architectural Digest (Condé Nast). Till recently, she was a freelance writer for publications such as Architectural Digest US, House Beautiful, Stir World, Beautiful Homes India among others. In her spare time, she volunteers at animal shelters and other rescue organizations.