This New IKEA Collection Might Be Aimed at Gamers, but the Portable TV Stand Is the Unexpectedly Design-y Solution for Your Living Room Layout Problems

The Swedish giant is releasing its first-ever rolling TV stand — and it's not just suitable for gamers

living room with white rolling tv stand, a timber console with candle holder and potter plant, and round coffee table with green armchair
(Image credit: IKEA)

I have never been a gamer, beyond my childhood Nintendo Wii. And today, I am grateful for that: most gaming furniture is ergonomic, yes, but not exactly visually attractive — best reserved for a hidden-away gaming room in my eyes. So when I saw that IKEA has launched a nine-piece collection in collaboration with XBOX, truthfully, I figured it would be something for... other people to enjoy. That was until I actually looked at it.

It was the collection's rolling TV stand that changed my mind. Rather than solving the problem you might expect from gaming furniture, it tackles an altogether different one: our tendency to let the TV dictate the entire living room. In fact, that was the starting point for the YXSTABY TV Stand, IKEA's in-house designer Lukas Bazle tells me. "Everything gets arranged around it and facing the TV. I think making it movable is the biggest evolution in home furnishing since the TV arrived in our living rooms in the sixties and seventies,” he adds.

A big claim, perhaps, but with conversation rooms making a comeback and analog living having its moment, I’m inclined to agree. At the heart of YXSTABY is a recognition that gaming furniture should no longer be confined to teen bedrooms or so-called 'man caves'. As gaming becomes a more commonplace part of everyday home life, the furniture that comes with it is increasingly finding its way into our living rooms, whether by choice or simply because there isn’t another room to spare. That means it needs to coexist with everything else a living room accommodates: conversation, reading, entertaining, lounging, and, yes, gaming. "A living room does more jobs than almost any other room; it has been important for us that the TV stand should work with all kinds of different setups," Lukas says. "It's about adapting to people's needs and behaviour, not dictating them."

So, is the YXSTABY TV Stand about to transform our living rooms? "I don't think it changes how people want to use their room; it gives them the freedom to finally do it without much effort," Lukas says. "The room stops having a fixed front, which I think is the real shift. In general, we see people wanting to furnish for social spaces, arranging a room around being together rather than around the screen."

There are plenty of other boxes ticked by putting a TV on wheels, too. The idea actually came to Lukas while gaming, when he realized his screen was too far away to make out the details. "For gaming, the TV needs to come closer," he explains — and a rolling TV stand makes that not just possible but a two-second job.

But the real appeal is arguably what happens when you’re not gaming (or watching TV at all). For small-space dwellers without a spare room to retreat to for a digital detox, a movable TV means the living room no longer has to be permanently arranged around a screen. "A couple sharing a limited space where they have different interests and hobbies would need different setups," Lukas agrees. "One of them rolls the TV out in front of the sofa to game, and then the other pushes it back against the wall to have room for yoga. There are a lot of everyday situations like that. And you can finally buy the sofa you actually like, because you can put it in whatever corner of the room you want. Before, the sofa usually had to go on the wall opposite wherever the TV fitted, which was most often the wall without a window."

As Lukas suggests, it’s time to say sayonara to the age-old TV wall — and the shift towards more flexible, social living rooms is already showing up elsewhere in furniture design, too. Here are six more stylish rolling TV stands to shop.

Despite being designed with gamers in mind, IKEA’s XBOX TV stand would be surprisingly at home in an analog living room, where the TV isn’t the permanent center of attention. Tuck it into a corner most of the time, then wheel it out for movie night, a gaming session, or whenever you actually fancy watching something. The rest of the room gets to be a living room again.

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Contributing Writer

Olivia Emily is a London-based journalist specializing in interiors, culture, and lifestyle. After finishing her English Literature degree at the University of Cambridge and a stint at a boutique PR firm specializing in luxury brands, she completed her Magazine Journalism MA at City, University of London and began her career navigating the world of digital publishing. Honing an eye for emerging trends, she has contributed to a range of other leading home and lifestyle titles, including Country & Town House, The Independent, Square Mile, and SPHERE. Away from her desk, you will find Olivia deep in a property listing spiral, mentally knocking through walls that aren’t hers, and rearranging her own space in pursuit of something even more pleasing.