For style leaders and design lovers.
Thank you for signing up to LivingEtc. You will receive a verification email shortly.
There was a problem. Please refresh the page and try again.
Our list of Colors of the Year for 2024 is growing ever longer – but with so much variety out there when it comes to choosing paint, it's a great way to narrow down a paint color that actually speaks to you.
The latest release is from paint brand Graham & Brown, whose take on the color trends of 2024 sees a paint shade we've seen growing ever more popular in recent years – a muted, yet surprisingly verdant shade of green
Ready to meet the new contender for your next decorating scheme?
What is Graham & Brown's Color of the Year for 2024?
Graham & Brown has launched a Wallpaper and a Color of the Year again simultaneously. Its wallpaper offering is a forest-inspired tableau called 'New Eden', and its Color of the Year is 'Viridis', a muted green that acts as a near-neutral accompaniment to this striking wallpaper pattern.
So why this shade? 'We began looking into color psychology and the hues that bring calm and peace,' says Graham & Brown's head of design, Maryanne Cartwright. 'Viridis is a soothing mid-green hue that reflects harmony and stability, enabling those in its vicinity to relax and revitalize. [It's] the color of growth and health, mirroring nature and expressing renewal and life. It evokes a feeling of abundance and a plentiful environment whilst simultaneously providing a restful and secure feeling. We see our homes as a haven, a place to spend time with family and friends, and this is the perfect hue to create a welcoming color palette.'
Muted, sage greens have become a go-to color trend in recent years, especially for minimalists looking for something a little more dramatic than white walls. 'These colors are mixed with grey,' says interior designer Jen Talbot, 'and it's a combining tone that brings a color like green into the updated neutral zone.'
For those seeking something a little bit outside of the box, this type of green has undoubtedly become an easy-to-use neutral for your color toolbox. 'Ultimately this marriage creates a more neutral base and calming effects to the space it's applied to,' Jen agrees.
Graham & Brown's offering has a touch more warmth to it than some other sage green paints, following wider trends in neutrals to warmer, more yellow-toned hues. It makes it feel a little more saturated, and a little more energetic and happy.
How do I decorate with it?
Like a lot of neutrals right now, the most on-trend approach to decorating with a color like Viridis is "color drenching". This means, painting it across all your walls, trim and even your ceiling, for an all-over, blanketed look. It's a style that works for all kinds of interior design trends, whether you're more minimalist, maximalist or somewhere in between.
And what about colors that go with sage green? Other "warm neutrals" like taupe, beige and even rust are great partners for a modern scheme, or you could simplify your look and opt for a tonal color scheme.
'[This] green is a beautiful muted green tone that can be versatile and visually interesting in just about any space,' says Megan Dufresne, Principal Designer at MC Design. 'I will sometimes mix it with other green hues to create an expertly layered effect. In this way the sage tone creates the perfect backdrop, without becoming overpowering.'
The Livingetc Newsletter
For style leaders and design lovers.
Hugh is the Deputy Editor of Livingetc.com. From working on a number of home, design and property publications and websites, including Grand Designs, ICON and specialist kitchen and bathroom magazines, Hugh has developed a passion for modern architecture, impactful interiors and green homes. Whether moonlighting as an interior decorator for private clients or renovating the Victorian terrace in Essex where he lives (DIYing as much of the work as possible), you’ll find that Hugh has an overarching fondness for luxurious minimalism, abstract shapes and all things beige. He’s just finished a kitchen and garden renovation, and has eyes set on a bathroom makeover for 2023.
The 12 best irregular plates - rustic yet elegant charm for your dining table
The 12 best irregular plates create an easy charm and relaxed sense of style, handpicked by the Livingetc team for their handmade elegance
By Jacky Parker Published
The Black Friday candle sales are coming - and some of my favorite scented candles are already marked down by 50%
My wishlist for the Black Friday candle sales is filled with chic and beautifully scented home fragrances - and some of my favorites already have discounts
By Raluca Racasan Published