Pottery Barn Towels "Seriously Elevated My Daily Routine!" — Our Style Editor Picks Her 12 Favorites

Pottery Barn towels prove that real luxury is about perfecting the basics. Bath towels, washcloths, towel bundles, you name it — these are the only towels worth swooning over

best Pottery Barn towels
(Image credit: Pottery Barn)

Let’s talk towels. I'll be frank — they're not exactly the most thrilling item on my shopping list. However, investing in a good one is a decision you'll never regret. After all, we use towels every single day, so why not make that experience as indulgent as possible? Sure, you could opt for cheaper varieties that pill, shrink, and fade over time, but who wants to deal with the hassle of constantly replacing towels? That's where Pottery Barn towels come in.

Soft to the touch? Check. Durable? Check. Maximum absorbency? You bet. If these towels were competing in the Olympics, they'd medal in every event. Like any top athlete, achieving greatness often requires a little extra investment. Fortunately, with the ongoing Pottery Barn sale, now's the perfect time to splurge on quality terry towels and reap the rewards for years to come.

‘When it comes to elevating everyday rituals, investing in high-quality towels is a fundamental step towards creating a luxurious home experience,’ explains interior designer Nina Lichtenstein. Not only do they elevate comfort, but they also contribute to overall well-being. So, rather than viewing quality towels as a mundane necessity, see them as ‘an investment in daily indulgence and relaxation,’ says Nina. I’m not so into stocks, but beautiful, quality towels are an acquisition I can get behind. 

From classic cotton to intricate waffle constructions, and even monogrammed towels that rival those found in 5-star resorts, each item below promises longevity, sparing you the need for frequent replacements. Scroll to discover your smartest investments yet.

Explore the complete towel collection at Pottery Barn.

Best Pottery Barn Towels

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Hand Towels

Bath Towels

Towel Bundles

How should I wash my Pottery Barn towels?

Though Pottery Barn towels are built to endure a lot, they're still fabric at the end of the day, so proper care is crucial to ensure they perform their best.

Similar to how you might pamper yourself with a bath, Nina suggests washing your towels with ‘warm water using a gentle detergent,’ as this helps maintain their softness and absorbency. Less is more in the towel department, so avoid bleach and fabric softeners, as they can cause discoloration and reduce absorbency, according to the expert. If you ever need to restore softness, Nina recommends using white vinegar.

Lastly, Nina emphasizes avoiding over-drying. ‘Instead, tumble dry on low heat or air dry to prevent damage to fibers.’ Simple, right? Follow these guidelines, and your towels will stay as luxurious as the day you got them.

Speaking of essentials, don't miss out on this Pottery Barn bedding.

Style Editor

Formerly covering fashion at L’Officiel USA, style maven Julia Demer brings her love of design to Livingetc’s world of interiors. As the title’s Style Editor, Julia's work reflects a sharp eye for detail and an innate passion for aesthetics. Her journey began with a strong foundation in design, honing her craft at renowned establishments like The Row and even establishing her own eponymous fashion brand. Julia’s design background is evident in the way she thoughtfully curates shopping edits, always maintaining a focus on emerging trends while preserving timeless sensibilities. For Julia, fashion and interiors go hand in hand, reflecting her lifelong commitment to perfecting the art of style.