London’s Television Centre has unveiled the interiors of it’s largest penthouse apartment, designed by design studio Waldo Works.
Taking cues from the time when the Television centre was conceived, post-war Britain, Waldo Works has struck the perfect balance between striking modernity and warmth and eclecticism.
The stylish penthouse apartment takes over the top two floors of the historic grade-II listed Helios building in west London’s Television Centre, and is the largest penthouse in W12 – with 4,068 square feet of living space over two floors and four outdoor terraces.
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When it came to the interiors, the developers, Stanhope, turned to Waldo Works, headed up by Tom Bartlett, a designer known for his distinctly British, vibrant style.
Instead of trying to channel a contemporary aesthetic, the studio looked into the context surrounding the 1960s Television Centre complex. The results reference that period, when the Helios building was conceived.
The design studio took a playful approach to the project and researched the graphic architecture of broadcasting towers, the curves of sound wave transmissions, and the pixelation of the early televisual imagery, applying them to layouts, patterns and textures throughout the apartment.
Bartlett drew up a Festival of Britain-inspired colour pallette and materials in tones of terracotta, soft teal and gold, inspired by both 1950s British interior-design pamphlets and midcentury LA style.
The whole apartment is artfully curated with furniture by Living Divani, Glas Italia, Felix McCormack, Herrenhuis, Cristian Zuzunaga alongside bespoke designs by Waldo Works themselves.
Everything about this duplex apartment is unique; from the black steel statement staircase to the pivoting doors to the master bedroom. The architecture of the apartment was designed bespoke by Allford Hall Monaghan Morris (AHMM) – the firm behind the renovation and conversion of the whole development.
The entrance hall is dominated by a dramatic spiral staircase crafted from black steel.
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Its form is echoed by a double helix-shaped paper sculpture from artist Deepa Panchamia that’s been mounted on an adjacent wall. It was chosen by Bartlett to evoke the flowing geometry of broadcast waves. A lacquered, ketchup-red circular table has also been used to dress the space.
Communal areas are on the apartment’s top floor, which has been finished with more shapely details.
A curved, grey velvet Living Divani sofa anchors the living room, complemented by curved armchairs and lightweight Scottish wool curtains that have been laser-cut with rectangular shapes. The rounded forms bring a sense of playfulness and warmth to the space.
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A multicoloured Anni Albers-designed rug by Christopher Farr balances the weight of the fireplace and helps brighten the living room.
Behind the full-height fireplace lies a custom-made, glossy teal dining table that’s illuminated by spherical pendant lights suspended overhead.
Another statement rug, by Christopher Farr, defines the dining area, while the full-height windows are dressed with light curtains made from laser-cut cream wool: a chic take on the uninspiring voiles that are often a feature of a new property.
It sits adjacent to the marble-lined kitchen, which has been entirely fited out with jet-black cabinetry by the original architects.
Perhaps the cleverest use of space is in the corridor-like area leading down the side of the kitchen to the study and snug. A tall shelf filled with leafy potted plants has been used to close off part of a corridor, forming a small conservatory-style den.
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Cristian Zuzunaga daybeds and shelves filled with plants cleverly transform the corridor area into a reading nook.
It leads through to a blue timber and brass study that features a central brass-topped desk, merlot-red chair and a host of literary artworks.
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The snug / media room features a teal Hermès wallpaper, a soft-grey herringbone-pattern sofa and cheerful, oversize checked cushions.
Downstairs, a corridor leads down to a sequence of four bedrooms, each of which offer a unique interpretation of the apartment’s geometric theme.
For the master bedroom Bartlett chose a celadon colour scheme and designed a four-poster inspired head board with Douglas Fir and hessian grass cloth to create a sense of sanctuary.
A walk-in-wardrobe and ensuite bathing facilities help break up the suite’s expansive floor plan.
Meanwhile, one of the more , features a grid-patterned wallpaper, globular green lamps and woollen throw cushions that boast a multicolour-check print.
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There are four outdoor spaces, one west-facing terrace spans the entire length of the upper floor, whilst a 1,000 sq ft south-facing terrace provides far reaching views of the London skyline.
The penthouse is on the market at £7.6 million (excluding furnishings and artworks); for information, visit televisioncentre.com.
Photography: Michael Sinclair