Collaborating with Maria Speake – co-founder of design and salvage mecca Retrouvius –British Fashion designer, Bella Freud has applied her cool-girl style to Helios 710, a three bedroom penthouse in The Helios, a circular Grade II-listed building at Television Centre, the former BBC HQ in White City.
Synonymous with West-London style, Bella Freud’s covetable clothing is informed by a passion for music, art and cinema, and the beguiling irreverence of rock ’n’ roll glamour and it's these influences thatform the foundation of the scheme.
For Helios 710, the design duo have created an interior that echoes influences dear to Bella's heart, with art and objects that share cultural references and a nod to the fashion she is celebrated for.
Vibrant blocks of colour – angelica green, lipstick red and marigold used on the floor and walls – act as a dynamic backdrop for objects and occupants alike.
The apartment has been furnished with vintage pieces, alongside special-edition rugs featured as carpets and wall hangings.
The rugs are inspired by the text on Bella Freud’s signature sweaters and are made in collaboration with The Rug Company.
Artworks include photographs from Lorena Lohr, sexy, colourful and subversive plates by Eliza Hopewell, and op-art prints by Jacob Wolff. All are available to order.
Sited over two floors, which are accessed by a stunning cantilevered staircase, the apartment boasts huge windows to the east and west and views of the London skyline beyond the refurbished Helios statue in the Television Centre courtyard.
Maria Speake has collaborated with Bella on two successive London homes, as well as her flagship store on Chiltern Street.
As with Bella’s West London home, Helios 710 has been imagined by the duo as if the designer and her family were living there, creating private as well as social spaces – including a cosy snug on the upper level (shown above) and a chic study (below) – with rooms that are flexible and ready to adapt to the needs of its (extremely lucky) owner-to-be.
It's been said that money can't buy style, but now we're not so sure..
On sale for £3,925,000
-
How Your Choice of Bathroom Finish Can Completely Change the Feel of Your SpaceWhether a serene retreat or energising escape, there is a finish that fits with every interior style — here are six stylish options from ABI Interiors
-
Who Needs Ibiza? 3 Chic Alternatives a Travel Guru Says You Should Visit This Year InsteadThere’s a new set of destinations with all the hedonism and beauty of the Balearic islands but with much fewer crowds — here’s where to head to next
-
The simple way to a more sustainable and stylish life with Fisher & PaykelThis incredible new tech saves time, energy and has become the washing machine you need to know about
-
Forget Cottagecore - Flora Fantasia by House of Hackney is Cottage hardcoreHouse of Hackney's Flora Fantasia collection blends the romanticised rural aesthetic with riotous punk elements
-
Bert & May's new hexagon tiles collection is tapping into one of this year's biggest micro trendsTap into the microtrend for hexagon tiles and make myriad patterns with this new collection from Bert & May
-
Matthew Williamson’s tip for renovating a house on a budget is so simple, but incredibly effectiveRenovating a house on a budget? See the savvy ways to control costs when managing an interior redesign
-
The fabulous new Matthew Williamson furniture collection is a cocktail of color and printThis decorative Matthew Williamson furniture is the beautiful result of collaboration with Roome London
-
Out & Out's new furniture collection is full of stylish storage solutionsThis stylish storage will have your home organised in a jiffy - whatever its size
-
Explore Sandra Bullock’s former coastal chic home in GeorgiaSandra Bullock has just sold her beautiful island beach house, giving us a glimpse at her coastal-inspired interior style.
-
Stylish flat pack furniture - how this home design staple has suddenly got coolThought flat pack furniture was cheap and cheerful? FUZL Studio is proving otherwise with its new collection
