de Gournay X Erdem Is the Collaboration You’ve Been Waiting For |

published 20 March 2020

de Gournay has just unveiled its latest collaboration; a SS20 collection with British fashion house Erdem, featuring Chinoiserie chic pattern on new wallpapers as well as floral tiered dresses, skirts, tops and other floaty pieces.

An array of hydrangeas, hollyhocks, irises, chrysanthemums, and morning glory jostles amidst a verdant lattice of branches, with inquisitive sparrows, warblers, pheasant and egrets interspersed throughout, offering a welcome dose of whimsy. Honouring specific instruction from Erdem that the birds appear especially full of life, they appear darting through foliage, taking flight and energetically craning their necks.

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The exclusive collection features limited edition wallpaper prints alongside whimsical, floral and floaty clothing pieces, perfectly poised for warmer and jollier days ahead.

Erdem Moralioglu –a designer celebrated for a signature expression of halcyon romance – created the new hand painted design for wallpaper and as a fabric for a line of his elegant silhouettes, deftly pairing the realms of fashion and interiors.

Since debuting his eponymous label in 2005, the London-based fashion designer continuously presents romance and whimsy with his collections season after season, from ornate floral column dresses to embroidered coats. The designer has long drawn on inspiration from the botanical world, and looked to flora and fauna for his de Gournay collaboration.

'I approached this collection like I would a ready-to-wear collection, beginning with researching fabrics and textiles,' Moralioglu explained. 'Although this time, it was my own archive I found myself looking through—and sharing them with the de Gournay team, who then produced large-scale sketches for me to review. What followed was an organic back-and-forth as we shared ideas and sketches and amendments as we developed the design together.'

The result is a selection of wallpaper that depicts bucolic scenes of sinuous shrubs and trees, interspersed by a lattice of Chinoiserie-inspired branches with blooming flowers and perching birds, all set against brightly coloured and sorbet-hued backdrops. Blending into its surroundings are long flowing dresses with billowy sleeves and gauzy separates that were all cast in winding prints of flora and fauna.

The SS20 collection seamlessly combines the exquisite character of both brands, with de Gournay’s first executions of wallpaper in ‘Golden Yellow’, ‘Adam Grey’ and a ‘Kelly Green’ painted to join their iconic Chinoiserie collection.

Individually hand-painted, each bespoke wallpaper is printed either on silk or gold leaf paper (carefully curated with two brushes – a nod to the traditional, thousand-year-old technique of chinoiserie).

But this is not the first time the haute couture wallpaper brand has teamed up with a like-minded fashion brand; in 2017, Italian luxury shoe brand Aquazzura released a collection of footwear with de Gournay, together with a collection of matching wallpapers.

The SS20 fashion and wallpaper collection has left interior fans swooning.

With so many of us at home right now, there’s no better time to make your space beautiful.

Lotte is the Digital Editor for Livingetc, and has been with the website since its launch. She has a background in online journalism and writing for SEO, with previous editor roles at Good Living, Good Housekeeping, Country & Townhouse, and BBC Good Food among others, as well as her own successful interiors blog. When she's not busy writing or tracking analytics, she's doing up houses, two of which have features in interior design magazines. She's just finished doing up her house in Wimbledon, and is eyeing up Bath for her next project.