The Cool New Kitchen Brand Everyone’s Talking About

The latest kitchen brand launch has the whole Livingetc team in a bit of a frenzy.

Attention kitchen lovers: There’s a cool, new kitchen brand in town.

With gorgeous, modern kitchen islands, chic kitchen handles, snazzy brass taps, clever kitchen storage including built-in wine storage options, super cool virtual reality technology to help pick the right kitchen, plus a seriously strong surface game, new kitchen shop Life is kind of a big deal.

Based in Waterloo, London, the Life showroom combines stunning kitchen design with virtual-reality technology that allows customers to live and breathe their new kitchen, at the press of a button.

Don’t believe us? We headed down and tried it for ourselves; we put on our headsets and were transported to a magical kitchen land, where we fumbled around opening virtual drawers and cabinets, and inspecting our dream kitchens inside and out.

But it’s not all virtual – the kitchens are there in the flesh too, letting you run your fingers over the smooth marble worktops and shiny brass knobs.

In a nutshell? This is definitely one to add to your kitchen showrooms hit-list.

Life‘s concept is around ‘kitchens for living’ – kitchens that are thoughtfully built around the individual and how they live their life on a daily basis.

The showroom brings together a series of modern kitchen looks to start the decision-making process. The rest is up to the customer – though there are of course a few specialist kitchen designers to hold your hand through the process and help with mixing and matching doors, handles, work surfaces and appliances to create a beautiful bespoke scheme.

Fabulous knobs aside, one of the most stand-out feature of the new showroom is Life’s innovative 360 degree 4D virtual-reality theatre, which gives customers the chance to not only visualise their new kitchen, but fully immerse themselves in their chosen design.

The headset is available to everyone who visits the showroom, letting every Life customer to walk around their brand-new kitchen and analyse the all-important finishing touches before committing to their kitchen.

So instead of being coerced into choosing an off-the-shelf kitchen design, you can create a bespoke kitchen on the spot and have it brought to life right in front of your eyes through the virtual-reality headset.

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