If you had asked me what was missing from the marketplace, food-scented laundry detergent wouldn't have been at the top of my list. But sometimes, you don't realize what you want until you see it, and that's exactly what happened when I stumbled upon a video of a creator testing croissant-scented detergent.
Yes, you read that right — a laundry detergent specifically formulated to make your clothes, sheets, and anything else you can throw in a washing machine, smell like a bakery. Snif, the brand behind this creative concoction, describes it as a blend of croissant accord, wild berry jam, blackcurrant, toasted vanilla, tonka bean, and sandalwood. Unlike a plain croissant, which I’m guessing would smell largely of butter, this blend captures the aroma of a croissant topped with fresh jam, ready to eat. It's a French girl coded home idea if I've ever heard one and a brilliant idea for how to make a home smell good in a unique way.
@perfumerism ♬ Bright, gentle, spring jazz piano for a long time(978527) - Single Origin Music
The concept has caught the attention of many, including Canadian perfume connoisseur Emma (@perfumerism), whose TikTok channel is a go-to for all things fragrance. In her video, she highlights a few important details about the detergent.
Firstly, its clever cap design, which not only resembles a perfume bottle with its fluted sides and cobalt hue, but also provides the perfect 15 ml laundry dosage. Secondly, the necessity of a booster. While the detergent can be used on its own, it's recommended to use Snif's booster formula alongside it to enhance the scent.
But one question remains: how does the combo fare in practice?
The Viral Croissant Detergent
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Price: $19
After the washer-dryer cycle, Emma sniffed her freshly cleaned socks. She describes the result as ‘A very faint, kind of sweet croissant smell,' rating the post-wash potency as 2 out of 10. She attributes the scent's subtlety to incorrect booster placement (it's meant to go in the washer's fabric softener tray, which her machine didn't have). Whether or not this affected her result, I personally don't mind a 2/10 scent strength — sounds perfectly balanced.
So, is Snif's viral croissant detergent a must-have? Probably not. At $19 for the detergent and $27 for the scent booster it's a bit pricey for just 32 loads (Gain detergent offers 128 for under $20).
But what these other options miss is the nuance of a gourmet scent. Most of us don't hesitate to splurge on a captivating perfume, and I see this detergent as an extension of creating a mood. Fragrancing your sheets, clothes, and everything else can truly elevate your life, so the novelty of croissant-scented everything is something I'm personally willing to pay for. It's like a taste, or rather a scent, of Paris — magnifique.
More Snif Home Scents
Snif offers a range of innovative home fragrances, from laundry scents to candles. If croissants aren't your thing, I've curated some other unique options below.
Price: $46
Mimosa petals, jasmine, galbanum, and cedarwood come together for a salt-of-the-earth floral scent that feels natural yet incredibly luxurious. It's the olfactory equivalent of the Hamptons or a suite at the Kentucky Derby — essentially, springtime opulence.
Price: $19
For those seeking an elevated yet understated scent, Snif’s best-selling Sweet Ash detergent offers a rich, woodsy aroma with hints of cedar, fir balsam, and subtle sweetness from creamy tonka and vanilla bean. One reviewer raves, ‘It makes me excited about doing laundry!’
Price: $46
Crafted in collaboration with The Standard Hotel in New York City, this candle is dark and enigmatic. Enjoy over 50 hours of burn time as it fills your space with the scents of downtown Manhattan and upper-crust sensibilities, including spiced rum, leather, tobacco flower, and for additional grit: cannabis.
Price: $19
While most of us may not have a trust fund, this detergent promises to make us smell like it. With a rich and warm scent profile featuring cardamom, tonka bean, vanilla, sandalwood, and musk, it's akin to a luxury department store — which I mean in the best possible way.
Price: $46
Indulge in the transportative power of Lily of the Valley, moss, cypress, tuberose, cedar, cistus amber, and sandalwood. Reviews suggest it leans towards the masculine side without being overpowering.
Price: $34
Designed to evoke a romantic date, this candle combines the aromas of ripe wild strawberries, chocolate ganache, vanilla milk, and champagne. It's sultry yet playful, with packaging that adds a unique touch to your coffee table or bookshelf.
Price: $46
This candle offers a unique balance between spicy and fruity, featuring notes of cardamom, nashi pear, black plum, geranium, vetiver, cedarwood, and black tea. It's a scent with the best intentions, filling the room with warmth and positive energy.
Price: $42
Upgrade your laundry game with this bundle containing detergent and booster, offered at a cheaper price than buying separately. Choose from a range of scents, including Rain Check, which offers a clean and calming combination of bergamot, geranium, pink pepper, moss, orcanox, and vetiver.
Price: $129
For fans of Snif's non-toxic wax blends and smooth burns, consider the extra-large variety in Way With the Woods. With woody and floral notes reminiscent of a forest, this candle lasts over 200 hours — truly a steal at just $0.65 per hour.
Don't forget to check out Aromatech's scent diffuser — it's my favorite hack for an amazing-smelling home.
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