You may already know Sherwin-Williams's Naval as their 2020 Color of the Year – but two years later, this shade is still as fashionable. The Ohio–based paint company has revealed this deep twist on classic navy is officially their consumer's favorite blue – after sharing an insight into their best-loved shades.
Blue is the most popular color family in Sherwin-Williams' top 100 consumer favorite tints – alongside neutral tones that continue to top paint ideas on both sides of the Atlantic. Their best-selling blue, Naval (opens in new tab) (SW 6248), is both approachable and versatile – and it taps into color trends that are dominating interiors two years after it rose to fame.
Following closely on the Naval's heels, Moonmist (opens in new tab) (SW 9144) – a subtler blue stole second place in their Sherwin-Williams's top five. Indigo Batik (opens in new tab) (SW 7602) Endless Sea (opens in new tab) (SW 9150) also made the consumer-favorite selection – along with Smoky Blue (opens in new tab) SW 7604), an aptly-named tone with gray undertones.
Naval – Sherwin-Williams best-loved blue
According to Sherwin-Williams, Naval is a 'versatile neutral' that doesn't conform to one design style. From the Art Deco glamor of the Roaring 20s to the retro style of the 70s – Naval celebrates a range of eras and interior design trends – both in 2020 and today.
'From boho to traditional, coastal to contemporary, Naval can either fade into the background or play a starring role,' the brand shared following their Color of the Year announcement (opens in new tab). 'A room painted in Naval creates a grounded space that ushers restfulness and tranquility into the home.'
Sherwin-Williams' director of color marketing Sue Wadden emphasizes that Naval, like many blue hues, has benefits that stretch beyond its aesthetic. Instead, the color is loved for its relationship to wellness and the feeling it evolves.
'People want to feel grounded and inspired to pursue their mental, physical and emotional well-being,' Sue says. 'Naval is reminiscent of the night sky, which people have looked to for centuries for guidance, as a muse, and as a reminder to live more mindfully.'
It is no surprise, therefore, that this 2020 favorite lives on today. And with this in mind, we expect this consumer favorite will struggle to go out of style anytime soon. If you're looking for a safe (but always stylish) investment, Naval is what you need.
Megan is a News Writer across Future Plc’s homes titles, including Livingetc and Homes & Gardens. As a News Writer, she often focuses on micro-trends, wellbeing, celebrity-focused pieces, and everything IKEA.
Before joining Future, Megan worked as a News Explainer at The Telegraph, following her MA in International Journalism at the University of Leeds. During her BA in English Literature and Creative Writing, she gained writing experience in the US while studying in New York. Megan also focused on travel writing during her time living in Paris, where she produced content for a French travel site. She currently lives in London with her antique typewriter and expansive collection of houseplants.
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