5 Fresh Ideas You'll Want to Steal From WOW!house's Designers

a revolving gif of wowhouse 2026 room images — (Image credit: James McDonald)

WOW!house is one of the Livingetc team's favorite events of the year. If you're unfamiliar, it sees a show home erected in the Design Centre Chelsea Harbour, where some of the very best British designers, alongside designers from across the globe work, hand in hand with prestige interior brands to create carte blanche rooms, setting the tone for true creativity in design.

These rooms often prove an outlet for interior designers' most interesting, out-there, experimental ideas, and are filled with small, impactful details that you can get up close and experience during a walkthrough at the Design Centre.

With designers including Studio Enass, Róisín Lafferty, Russell Sage, and more taking on rooms at this year's WOW!house, here are some of the biggest takeaways from team Livingetc from the showcase.

1. Silky Textures

a small beautifully lit home bar in wowhouse 2026 with atmosphere lighting and two stools — Silk wallcoverings give this room a subtle, gleaming texture.

One of the spaces from this year's WOW!house that instantly stands out for its glamor is the Lalique Bar, designed by Elicyon. Named 'Box of Delights', it's a small but richly decorated home bar that impresses with its materiality, but especially the use of silk textures. "The use of bamboo silk throughout the room really stood out," says Designlab by Livingetc stylist Miaad Latoof, who recently visited WOW!house, "from the ceiling to the chandeliers and wall insets."

"Elicyon specifically chose bamboo silk because the softness and natural imperfection made the space feel more tactile," she adds. "It also created this beautiful sense of repetition, letting your eye move gently throughout the room."

Aside from this wallpaper trend, interesting textures abound throughout the WOW!house rooms, and contrasts in materials, between the matte and the polished, the textured and the smooth, were an important recurring theme.

2. Soft Green Palettes

a light green kitchen space with a marble and wood island, and a green colored range cooker. — Image credit: James McDonald. Design: Samantha Bartlett and Martin Moore

a soft blue, green and grey colored living room at wowhouse 2026 — Image credit: James McDonald. Design: Sara Cosgrove

A lot of the spaces in WOW!house lean into the dark, dramatic nature of the space, however, if there's one unexpected color trend emerging from this year's rooms, it's a soft tonal green palette. Take, for example, Samantha Bartlett's kitchen in collaboration with Martin Moore, with its Porta Romana chandelier, and soft green range cooker.

Elsewhere, in Sara Cosgrove's Morning Room, pale green, blue, and silvery gray make for a palette that feels peaceful, but with depth. "The first thing I noticed was how calming the room felt without relying on obvious minimalism," says Designlab by Livingetc stylist Iokasti Sotirakopoulou. "The palette was soft, but the lacquered finishes stopped it from feeling flat."

3. Tassels on Tassels

a red room with tiled built in seating, luxurious red and green tassels and textured red walls — A tiled banquette, featuring a variety of patterned and textured tiles, makes for an invigorating backdrop for the fabrics in this garden room.

WOW!house designs often lend themselves to layered textiles as a way to showcase the rich variety of trimming and fabric brands at Chelsea Harbour. However, the intriguing use of tassels, in particular, was a design moment that caught our eyes this year, especially in the garden room by interior designer Studio Enass.

"And not just on furniture, but across wall trims, tables, curtains, and different design styles," Miaad says. "They added movement and a sense of craft. I loved seeing tassels used in a way that didn’t feel obvious. They added movement and became part of the layering rather than just a finishing touch."

4. Unexpected Contrasts

a small curved room with a sink and curved sofa with bold wallpaper and a rich color scheme

"Rich color palettes dominated the rooms," says Iokasti. "Deep browns, oxblood, olive greens, rust, plum, butter yellow, and lacquered neutrals appeared repeatedly." However, the standout idea isn't just that these colors were used, but that they were layered in interesting contrasts that challenge traditional color schemes.

In Studio Duggan's room for Black Edition, a mustard yellow curved cocktail sofa sits on a rich, cherry red zellige tile, while in the main part of the salon, a combination of green and purple brings some excitement to the space. "I particularly loved the contrast between the deep rust curtains and the green carpet with the lilac trim," Iokasti adds.

5. The Beauty of Burl Wood

a small room with red floors, burl wood walls, marble and atmospheric lights — This dramatically faceted room proves wall paneling doesn't need to feel flat.

The presence of burl wood could be felt throughout WOW!house this year, bringing a rich, dark feel to schemes, including Róisín Lafferty's Shepel Library. "Used throughout the space, it created this moody and rich, emotional atmosphere that felt ever so glamorous and fully immersive," says Miaad. "It's proof that one material can completely define a room."

WOW!house is an event open to the public between June 2nd to July 2nd, and why not combine your trip with our exclusive talk at Design Centre Chelsea Harbour, Nature-Led Design: How To Create Spaces that Nurture The Soul, with Livingetc editor Pip Rich?

Hugh is Livingetc.com’s editor. With 8 years in the interiors industry under his belt, he has the nose for what people want to know about re-decorating their homes. He prides himself as an expert trend forecaster, visiting design fairs, showrooms and keeping an eye out for emerging designers to hone his eye. He joined Livingetc back in 2022 as a content editor, as a long-time reader of the print magazine, before becoming its online editor. Hugh has previously spent time as an editor for a kitchen and bathroom magazine, and has written for “hands-on” home brands such as Homebuilding & Renovating and Grand Designs magazine, so his knowledge of what it takes to create a home goes beyond the surface, too. Though not a trained interior designer, Hugh has cut his design teeth by managing several major interior design projects to date, each for private clients. He's also a keen DIYer — he's done everything from laying his own patio and building an integrated cooker hood from scratch, to undertaking plenty of creative IKEA hacks to help achieve the luxurious look he loves in design, when his budget doesn't always stretch that far.