The White Company Black Friday sale has landed with 20% off everything

There's 20% off everything in The White Company Black Friday sale right now. Peruse our top picks and score a saving...

The White Company Black Friday sale image with pyjamas, candles, glassware and wrapped present
(Image credit: The White Company)

It's official: The White Company Black Friday sale is live for 2021, and this year they've treated us to a lovely 20% off – everything on site, that is. Whether you're lusting after a The White Company reed diffuser from our best home fragrance guide, or perhaps you'd like to do a spot of Christmas shopping? Now's the time to add stuff to your basket, and the code to use is JOY20.

Everything from The White Company oozes quality, whether it's luxury bedding, fluffy towels or perhaps even some furniture that you are eyeing up. The White Company products last almost a lifetime – and they will more than impress guests.

Don't miss this 20% off sale on now, and make the most of these discounts before they end. Here's what we're lusting after the most from The White Company Black Friday sale. For more Black Friday home deals, head to our hub. 

Shop The White Company Black Friday sale

The White Company | 20% off EVERYTHING

The White Company | 20% off EVERYTHING

Use the code JOY20 for 20% off anything from luxury home fragrance to fluffy towels, some luxury bedding or even Christmas presents for family members. This discount won't last long, so take advantage whilst you can.

The White Company home decor

Pre-Lit Mini Christmas Tree |

Pre-Lit Mini Christmas Tree | £35 £28 (save £7) at The White Company
How cute is this mini Christmas tree? It comes potted in a woven seagrass basket, this artificial tree can be used year after year. It will brighten up a bedroom or it looks perfect on a dining table. It's a bestseller every year for a good reason...

Wire Words - Set Of 2 |

Wire Words - Set Of 2 | £18 £14.40 (save £3.60) at The White Company
This sweet wall decoration would look lovely displayed inside a nursery, perhaps by their cot. It reads 'Goodnight' and 'Sweet dreams' and is subtly effective at sprucing up an otherwise plain wall. They are also made of 100% iron.

Chiltern Free-Standing Floor Mirror |

Chiltern Free-Standing Floor Mirror | £325 £162.50 (save £162.50) at The White Company
This full-length standing mirror is ideal for checking out your entire outfit, whether placed in a hallway, in the corner of a bedroom or in your dressing room. It also has a massive 50 per cent off right now. With a stylish black metal frame, it's a gorgeous addition to a minimalist or modern home, while it arrives at your doorstep assembled. Love!

Moreton Wine Glass – Set Of 4 |

Moreton Wine Glass – Set Of 4 | £38 £30..40 (save £7.60) at The White Company
These lovely wine glasses are mouth-blown from India and they'll be sure to make a statement on your dining table, whether used for wine or water. Made from 30% recycled soda-lime glass, they also make a lovely gift idea – especially with 20% off.

The White Company bedding

Scallop Edge Duvet Cover | From

Scallop Edge Duvet Cover | From £60 £48 (save £12) at The White Company
This fancy duvet cover comes in white with pink scalloped edging, and it's subtle yet striking – and especially fit for a master bedroom. With a crisp 200-thread count, it's incredibly cool and boasts buttons for fastening. What's more? It's 100% cotton and washes like a dream. A single set now starts at £48.

The White Company Fareham Quilt

Click the image to shop The White Company's Fareham quilt.

(Image credit: The White Company)
Fareham Quilt |

Fareham Quilt | £210 £147 (save £63) at The White Company
This pure-cotton quilt is an undeniably stylish way to add another layer to your bed this winter. Whilst being thick, it's also surprisingly lightweight and it comes in three sizes – double, king or super king. We just love its understated white and grey stripe design.

Abingdon Duvet Cover in grey bedroom on bed with black metal bedside table and black metal table at the end of bed

Click the image to shop this The White Company bedding set.

(Image credit: The White Company)
Abingdon Duvet Cover | From

Abingdon Duvet Cover | From £50 £35 at The White Company`
A 100% cotton duvet cover that's fit for most bedrooms, whatever their style, with a black trim it can upgrade your room effortlessly. It boasts a thread count of 200, while it has buttons to fasten it around your duvet with ease. Definitely one for those who are after a plain yet lovely looking bedding set, so as not to distract eyes from the rest of their gorgeous bedroom decor.

Luca Cushion Covers

Click the image to shop The White Company's Luca Cushion Covers.

(Image credit: The White Company)
Luca Cushion Covers |

Luca Cushion Covers | £35 £24.50 (save £9.50) at The White Company
These cosy pillows look like they would make it even harder to crawl out of bed on a cold morning. Woven with Turkish Aegean cotton and super soft to the touch, they even have a velvety finish. Choose from a medium-size or large, and place them on your bed or sofa for decoration purposes – and to add a warming feel to your space.

The White Company towels

Organic-Cotton Hair Wrap |

Organic-Cotton Hair Wrap | £18 £14.40 (save £3.60) at The White Company
A lovely gift idea, this organic cotton hair towel will make the process of drying hair a little faster – and a lot easier. Made in India from 100% organic cotton, it's perfect for rolling and packing in a suitcase or bag.

Hydrocotton Towels | From

Hydrocotton Towels | From £5 £4 at The White Company
Treat yourself to some new luxury towels this Black Friday – because why not? These hydrocotton ones come in a range of colours and sizes, including Bath Sheet size, plus they are an all-time bestseller. They dry fast, too, and they'll add a luxury vibe to your bathroom.

The White Company Black Friday sale is inching closer by the day, and we are excited for it – to say the least. In previous years, The White Company sale has brought to the table some incredible deals on everything from bedding sets to towels and signature candles, so that you can stock up or buy Christmas gifts whilst saving money. We'll be updating this page as Black Friday gets closer, with the best offers and discounts on The White Company website. Until then, you can shop our very top picks below...

What is The White Company?

For The White Company, white provides the perfect blank canvas for stylish living. The colour is both effortless and timeless, and gives constant inspiration. 

The brand began over 26 years ago, when founder Chrissie Rucker OBE was unable to find well-designed, beautiful-quality white bed linen. So, she decided to create her own – and so The White Company was born. 

What started as a 12-page brochure, featuring only a small range of white essentials for the linen cupboard, has gradually grown into a luxury homeware, kids and clothing destination.

Now the brand is well known for its luxury items all in a crisp white palette.

Annie Collyer
Deputy Ecommerce Editor

Annie is Livingetc's Deputy Ecommerce Editor, and with a penchant for shopping and four years of ecommerce experience in her cart, she's more than equipped to advise when it comes to exactly the home decor you need to buy for your home. With a particular love of home fragrance, she always ensures her interiors emanate a luxurious scent to match her bijou residence. Annie and her team work to provide you with the best in-class content, whether you are searching for fluffy towels for your bathroom, clever drawer organizers for your kitchen or even a new dinnerware set for when guests come to dine. Whatever the season — or the latest trend — Annie and her team work to cover events for Livingetc, whether that be holidays or sale events, spanning Mother's Day to Black Friday.

Annie's knowledge has been sprawled across several homes websites, including Real Homes, Ideal Home, Homes & Gardens and Gardeningetc. She has also injected her ecommerce skills into the titles of Woman & Home and Country & Townhouse.

Annie lives in South East London in a sizeable two-bed apartment with her husband-to-be and her Pug called Doug. Annie's space, though surprisingly substantial, lacks storage space meaning that she's always on the lookout for things to buy to maximize space at home. She's currently redecorating this space whilst on a budget, and loves discovering a dupe or DIYing something to look triple its price tag. Next on her list of things to do at home are DIY crittal-style doors leading from her living room to her hallway.

You can follow Annie's home Instagram account at @athome.withannie.