Designed to spark creativity: Swoon's new kids collection

Interiors brand Swoon has taken a leap into the land of paint pots and papier-mâché, revealing its debut kids furniture collection due to launch on 16th September.

The 9-piece range is designed to spark children's creativity at home, by bringing to life the ideas and interactions of a group of children during a series of creative workshops earlier this year.

Designed with kids for kids and developed as part of a collaborative project with Studio Tilt – the collection has been created exploring themes around playing, performing, hiding and drawing; some of the things the kids love to do.

Observing the way the children played with the prototypes, the Swoon (opens in new tab) Studio adapted these designs, based on play, to give them added function and to increase hands-on interaction.

From glitter glue-ridden fluffy tables to playdough pouffes, four of the nine pieces were born – the Hunter craft trolley, the Ailya coat rack-turn-reading den, the Fynne drawing tray table and the Freddie easel desk.

See these funky wallpapers for kid's rooms. (opens in new tab)

Named after the kids from whom the ideas were inspired, each piece of furniture has been developed to spark creativity and encourage interactive, imaginative play at home.

Sam Baldry, Swoon’s Head of Design, comments, 'At Swoon, we are all about creating designs that people love, so we wanted to create designs that kids love.We believe that the importance of creativity will only grow, so it is essential to nurture creative thinking at a young age and we are thrilled to finally reveal our Little Creatives collection.'

Oliver Marlow, Studio Tilt’s Co-Founder comments on the collaboration, 'The idea to curate and codesign with children was to focus on the theme of creativity, to both excite and include children but also to engage in the debate about creativity in the education of young people.

We wanted the ideas and experiences of the young people to come alive in the products they created, and to excite and delight other children, too, as part of the range. It's the first of its kind in children's furniture, and we're thrilled to be a part of it.'

Swoon’s Little Creatives collection will be available online from 16th September atwww.swooneditions.com (opens in new tab)

See fun ideas for cool kid's rooms here. (opens in new tab)

Jacky Parker is a London-based freelance journalist and content creator, specialising in interiors, travel and food. From buying guides and real home case studies to shopping and news pages, she produces a wide range of features for national magazines and SEO content for websites


A long-time contributor to Livingetc, as a member of the team, she regularly reports on the latest trends, speaking to experts and discovering the latest tips. Jacky has also written  for other publications such as Homes and Gardens, Ideal Home, Red, Grand Designs, Sunday Times Style and AD, Country Homes and Interiors and ELLE Decoration.