Somehow, Parachute Made Its Towels More Absorbent Than Ever |

Parachute's Organic Plush Bath collection in clay featured in a modern bathroom

Parachute's Organic Plush Bath collection — pictured here in Adobe — is the brand's softest, most absorbent fabrication to date.

(Image credit: Parachute)

By Julia Demer

published 4 March 2025

in Features

When brands reformulate, reactions are mixed. Foundations lose coverage. Sodas taste less sweet. And are protein bars shrinking? But Parachute’s latest bath towel reformulation — or rather, refabrication — is one worth celebrating.

The Organic Plush Bath Collection is, reportedly, Parachute’s densest, softest, and most absorbent towel yet. The lineup includes a washcloth, hand towel, bath towel, and bath sheet, available in the brand’s signature hues: White, Bone, Sage, and Adobe.

Each is crafted from 100% organic Turkish Aegean cotton — luxurious in its own right — but the real magic lies in its density, packing in an extra 50 grams per meter for a cushiony, hotel-caliber feel.

The Classic Turkish Cotton collection isn’t going anywhere (nor are the Soft Rib and Waffle blends for the loyalists). But unlike those underwhelming annual tech upgrades, this supercharged weave actually delivers — and might just make your tried-and-true Parachute bath towels feel a little outdated. Be the judge below.

Organic Plush Bath Sheet

Price: $89

If you love clay, terracotta — anything in that warm, earthy family — Adobe is your shade. So why not go big with a bath sheet? Beyond looking chic and plush folded in a linen closet or draped over a hook, it boasts a whopping 750 grams of long-staple Turkish Aegean cotton per square meter — meaning you’ll be dry in no time.

Organic Plush Hand Towel

Price: $34

Hand towels might not be the most thrilling purchase, but they’re not the place to skimp — no one wants to rub their hands dry. These ultra-absorbent towels do the job with minimal effort, making them gentle on skin and impressively efficient (cue the guest compliments: what is this sorcery?).

Organic Plush Bath Towel

Price: $59

One look at this Sage hue, and relaxation kicks in — serene, spa-like, and sophisticated. It pairs beautifully with soft creams and beiges or, for a richer contrast, deep chocolate brown (the shade of the moment). Or try it with Adobe, your new favorite. Unlike most bath towels that lose their absorbency over time, this one is built for the long haul — unparalleled softness, absorbency, and durability, wash after wash.

Organic Plush Washcloth

Price: $19

You can never have too many washcloths. A clean face is non-negotiable, and realistically, you shouldn’t be reusing them too many times before swapping in a fresh one. To avoid constant laundry cycles, we recommend keeping at least six in rotation. We went with Bone — light enough to feel crisp like white, but just warm enough to disguise any lingering makeup or skincare residue.

Parachute Organic Plush Bath Collection towels hanging in a marble-walled bathroom. — The Organic Plush Bath collection is pictured in all four earthy colorways: White, Bone, Sage, and Clay.

Parachute’s cloud-like towels have you floating? Well, their Cloud Quilt takes it even further — gauzy, airy, and impossibly light, it’s the stuff dreams are made of. Literally.

Formerly covering fashion at L’Officiel USA, style maven Julia Demer brings her love of design to Livingetc’s world of interiors. As the title’s New York-based Style Editor, Julia's work reflects a sharp eye for detail and an innate passion for aesthetics. Her journey began with a strong foundation in design, honing her craft at renowned establishments like The Row and even establishing her own eponymous fashion brand. Julia’s design background is evident in the way she thoughtfully curates shopping edits, always maintaining a focus on emerging trends while preserving timeless sensibilities. For Julia, fashion and interiors go hand in hand, reflecting her lifelong commitment to perfecting the art of style.

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