Lulu & Georgia's incredible Èlan Byrd rug collab is now on sale at up to 70% off - and so elevating
Èlan Byrd's new Lulu & Georgia collaboration spotlights earthy and tonal pieces, focusing on rich texture with intentional construction.
For Lulu & Georgia founder Sara Sugarman, her background in home décor runs deep. "I was raised in a family business that glamorized houses, hotels, and other residences around the world since 1955," Sugarman explains.
In 2012, she launched Lulu & Georgia — named after her grandfather Lou and father, George — because "starting my own décor company seemed like a natural evolution for me," she explains.
Now, almost a decade later, Sugarman continues to evolve her company in the right direction, having collaborated with designers we love like Sarah Sherman Samuel and textile designer Èlan Byrd for a collection which includes some of the best rugs on the market.
Byrd brings her tactile, organic style to a new rug and pillow collection designed exclusively for Lulu & Georgia. Earthy and tonal, this collaboration focuses on rich texture and slow, intentional construction, with each style inspired by Èlan's distinctive natural fiber artwork.
"My inspiration for the collection is a combination of the traveled path of our ancestors mixed with the ancient dwellings they built along the way," Byrd explains.
With prices starting at $98 and running upwards of $3,998, the collection is perfect for elevating your home.
5 Lulu & Georgia x Èlan Byrd rugs to consider:
We've rounded up the five standout pieces from Lulu & Georgia's collaboration with Èlan Byrd below — all of which will make an impactful statement - and some of which are now on sale.
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1. The Adobe Rug
2. The Earth Maze Shag Rug
Earth Maze Shag Rug by Élan Byrd , now $649, was $1,298 - 50% off
Here, you'll find a hand-knotted Moroccan-styled rug that brilliantly strikes the balance amongst plush shag pilé and a soothing linear pattern.
3. The Oasis Rug
Oasis Rug by Élan Byrd now $389.40, was $1,298 - 70% off
Luxurious and smooth, the contrasting pile rise strikingly highlights this handwoven floor rug's ornate pattern and elevates any space.
4. The NoMad Rug
NoMad Rug by Élan Byrd now $318, was $398 - 20% off
A detailed ribbed design on this rug annexes attached texture to its magnetic neutral hues and geometric design.
5. The Terra Rug
Terra Rug by Élan Byrd now $2249, was $4498 - 50% off
Hand-crafted and artfully cleft, this colorful rug unites a luxurious high-low texture that is suitable anywhere in your home.
Brittany Romano is Future's U.S. Shopping Editor, residing on the Upper East Side in New York City. From her start as a freelance fashion market assistant at Marie Claire to building a highly profitable commerce vertical at Us Weekly and AMI brands, Brittany has produced award-winning content covering everything from celebrity beauty hacks to must-have items from online sales. She is a graduate of New England College. When she isn't writing, you can spot her on Fifth Avenue lusting over the yet-another Chanel bag, making a stylish statement on her velvet couch (in the most luxurious sleepwear), or at a Boston Bruins game, in her signature So Kate Louboutins.
Follow her on Instagram at @ItsBrittanyRomano
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