5 standout Lulu & Georgia pieces from Èlan Byrd's brand-new collaboration

Èlan Byrd's new Lulu & Georgia collaboration spotlights earthy and tonal pieces, focusing on rich texture with intentional construction.

Lulu & Georgia rug collaboration with Èlan Byrd
(Image credit: LaRue PR)

For Lulu & Georgia founder Sara Sugarman, her background in home décor runs deep. "I was raised in a family business that glamorized houses, hotels, and other residences around the world since 1955," Sugarman explains. 

In 2012, she launched Lulu & Georgia — named after her grandfather Lou and father, George — because "starting my own décor company seemed like a natural evolution for me," she explains. 

Now, almost a decade later, Sugarman continues to evolve her company in the right direction, most recently tapping artist and textile designer Èlan Byrd for a collaboration that ties back to her initial reason for launching her company. 

Byrd brings her tactile, organic style to a new rug and pillow collection designed exclusively for Lulu & Georgia. Earthy and tonal, this collaboration focuses on rich texture and slow, intentional construction, with each style inspired by Èlan's distinctive natural fiber artwork.

"My inspiration for the collection is a combination of the traveled path of our ancestors mixed with the ancient dwellings they built along the way," Byrd explains.

With prices starting at $98 and running upwards of $3,998, the collection is perfect for accentuating the best mattress or elevating modern living room tables — and we can prove it.

5 Lulu & Georgia x Èlan Byrd rugs to consider:

We've rounded up the five standout pieces from Lulu & Georgia's collaboration with Èlan Byrd below — all of which will make an impactful statement. 

1. The Adobe Rug

Lulu & Georgia adobe rug

(Image credit: LaRue PR)

Adobe Rug by Élan Byrd starting at $498, at Lulu & Georgia

This hand-knotted floor rug features a dynamic pattern that contrasts with its woven border.View Deal

2. The Earth Maze Shag Rug

Lulu & Georgia Earth Maze Rug

(Image credit: LaRue PR)

Earth Maze Shag Rug by Élan Byrd starting at $1,298, at Lulu & Georgia

Here, you'll find a hand-knotted Moroccan-styled rug that brilliantly strikes the balance amongst plush shag pilé and a soothing linear pattern.  View Deal

3. The Oasis Rug

Lulu & Georgia Oasis Rug

(Image credit: LaRue PR)

Oasis Rug by Élan Byrd starting at $1,298, at Lulu & Georgia

Luxurious and smooth, the contrasting pile rise strikingly highlights this handwoven floor rug's ornate pattern and elevates any space. View Deal

4. The NoMad Rug

lulu & georgia nomad rug

(Image credit: LaRue PR)

NoMad Rug by Élan Byrd starting at $398, at Lulu & Georgia

A detailed ribbed design on this rug annexes attached texture to its magnetic neutral hues and geometric design. View Deal

5. The Terra Rug

lulu & georgia terra rug

(Image credit: LaRue PR)

Terra Rug by Élan Byrd starting at $1,498, at Lulu & Georgia

Hand-crafted and artfully cleft, this colorful rug unites a luxurious high-low texture that is suitable anywhere in your home. View Deal

Brittany Romano
Brittany Romano

Brittany Romano joins Future as their U.S. Shopping E-commerce Editor, residing on the Upper East Side in New York City. From her start as a fashion market assistant at Marie Claire to building highly profitable commerce vertical at Us Weekly and AMI brands, Brittany has produced award-winning content covering everything from celebrity beauty hacks to must-have items from online sales. She is a graduate of New England College. When she isn't writing, you can spot her on Fifth Avenue lusting over the yet-another Chanel bag, making a stylish statement on her velvet couch (in the most luxurious sleepwear), or at a Boston Bruins game, in her signature So Kate Louboutins. 


Follow her on Instagram at @Rammmyyy.